Head of Audience Strategy and Operations Job at Vanguard in Malvern

Key Responsibilities

• Set strategic direction for Audience Strategy & Segmentation, Audience Activation & Governance, and Digital Analytics teams; ensure alignment with enterprise priorities and marketing objectives.

• Serve as a senior thought leader for personalization and marketing technology; influence roadmap decisions and advocate for investments that advance data-driven marketing.

• Oversee complex platform migrations and integrations (Adobe RT-CDP, RedPoint, Adobe CJA) to enhance data quality, accessibility, and activation speed.

• Establish governance frameworks and performance standards for high-volume audience development, and ensure compliance and operational excellence.

• Drive cross-functional collaboration with Marketing Technology and Personal Investor Technology to integrate marketing strategies with technology capabilities; champion scalable, secure, and innovative solutions.

• Advance audience lifecycle management and segmentation strategies across channels; define success metrics and embed measurement into activation workflows.

• Promote a culture of experimentation and analytics; scale testing methodologies and performance attribution to inform strategic decisions.

• Develop and retain top talent; provide coaching and career development to sustain a high-performing, future-ready team.

Key Team Functions

• Audience Strategy & Segmentation: Define and manage audience frameworks, segmentation logic, and activation strategies across channels.

• Audience Activation & Governance: Oversees campaign metadata governance, ensures SLA adherence for high-volume audience builds, and manages deployment of web banners and other assets. Implements Workfront Claravine integration for streamlined campaign code and offer ID creation, ensuring operational precision and compliance.

• Digital Analytics: Deliver advanced reporting and enhance dashboards and insights to measure personalization impact and marketing ROI.

Key Qualifications

• 8+ years in marketing technology, digital transformation, and customer engagement; 8+ years leading managers and multi-team organizations.

• Expertise in marketing technology platforms and analytics tools – CDP, Personalization and Experimentation, Web Analytics, Journey Analytics, Data Management. Experience with Adobe RT-CDP, Target, Audience Manager, Analytics, CJA, and RedPoint is a bonus.

• Deep understanding of customer behavior and end-to-end journey orchestration.

• Proven ability to work across diverse teams to deliver complex initiatives and influence senior leadership.

• Exceptional communication and executive presence; skilled at aligning diverse stakeholders.

• Track record of mentoring senior talent and building future-ready teams.

• Experience delivering enterprise-scale technology initiatives and managing organizational change.

• Strong vendor management across complex marketing technology projects.

NOTE:

This role will be a hybrid role working 2 days per week from home and 3 days per week in our Malvern, PA office location.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.