Category Strategy Manager, Entertainment Television
Bernard Nickels & Associates, New York, New York, us, 10261
Job Title:
Category Strategy Manager, Entertainment Television Job Type:
Contract (W2) Start Date:
ASAP End Date:
9/19/2026 (with potential for extension) Work Location:
New York, NY 10013 (HYBRID role) Work Hours:
Monday-Friday, 8 hours per day, 40 hours per week (standard business hours) Hybrid Work Schedule:
In-Office Mondays-Thursday & Remote on Fridays Compensation:
$62.50 to $69.50 per hour Overview: A top-ranked entertainment & media company is seeking a
Category Strategy Manager
to support its Entertainment Television advertising organization by developing data-driven category narratives, insights, and go-to-market materials. This role partners closely with senior category leadership and cross-functional teams across research, data & measurement, marketing solutions, and ad sales to position a premium entertainment television and streaming portfolio for advertisers. The ideal candidate has experience in
media strategy, category insights, advertising research, and sales enablement , with a strong ability to translate syndicated research and measurement data into compelling advertiser-facing stories. This role is well-suited for candidates coming from
major media companies or agency strategy, planning, or insights teams . Key Responsibilities: Partner with Category Strategy leadership to develop advertising and category insights supporting sales strategy, audience-based buying, and data-driven solutions Build category narratives and go-to-market presentations for internal ad sales teams and advertising clients Analyze consumer media behavior, entertainment and television trends, and the competitive media landscape, including competitive media spend analysis Mine syndicated research tools (MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) to generate insights for category and client storytelling Develop advertiser-facing sales narratives across linear TV, streaming, and cross-platform environments Act as a strategic liaison between Research, Category Strategy, Data & Measurement, and Sales teams Support measurement strategy development tied to advertiser KPIs, including brand lift, attention, engagement, reach, and outcomes Oversee campaign performance analysis and effectiveness recaps with third-party measurement vendors Partner with data enablement teams on first-party and third-party audience segmentation strategies Curate category intelligence to educate sales and sales support teams on industry trends and opportunities Support category-specific advertising policy guidance and escalations Contribute to a collaborative, inclusive, and fast-paced environment Basic Qualifications: High school diploma (or GED) required; Bachelor’s degree preferred (or equivalent experience) 5+ years of experience in advertising, media, category strategy, or marketing strategy (7+ preferred) Background in
media strategy, category strategy, sales strategy, advertising research, or insights Hands-on experience using syndicated research and measurement tools (Nielsen, MRI, SMI, YouGov, Ad Intel, EDO required) Experience with multi-platform media strategy, planning, buying, and measurement across TV and streaming Familiarity with Nielsen Media Impact, NPower, Comscore, and cross-platform attribution solutions Strong storytelling skills with the ability to translate data into persuasive sales narratives Excellent presentation and communication skills; experience presenting to internal stakeholders and/or clients Self-starter able to operate independently in a fast-paced, deadline-driven environment Preferred Experience: Experience at a major media company, broadcaster, or streaming platform Agency background in media strategy, planning, research, or advertising insights Experience supporting entertainment, television, or streaming advertiser categories Media Strategy, Category Strategy, Advertising Strategy, Sales Strategy, Advertising Insights, Media Insights, Television Advertising, Streaming Advertising, Linear TV, Cross-Platform Measurement, Audience-Based Buying, Addressable Advertising, Syndicated Research, Nielsen, MRI, YouGov, Ad Intel, SMI, EDO, Comscore, Nielsen Media Impact, Brand Lift, Sales Lift, Media Agency, Advertising Agency, Media Company, Entertainment Television
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Category Strategy Manager, Entertainment Television Job Type:
Contract (W2) Start Date:
ASAP End Date:
9/19/2026 (with potential for extension) Work Location:
New York, NY 10013 (HYBRID role) Work Hours:
Monday-Friday, 8 hours per day, 40 hours per week (standard business hours) Hybrid Work Schedule:
In-Office Mondays-Thursday & Remote on Fridays Compensation:
$62.50 to $69.50 per hour Overview: A top-ranked entertainment & media company is seeking a
Category Strategy Manager
to support its Entertainment Television advertising organization by developing data-driven category narratives, insights, and go-to-market materials. This role partners closely with senior category leadership and cross-functional teams across research, data & measurement, marketing solutions, and ad sales to position a premium entertainment television and streaming portfolio for advertisers. The ideal candidate has experience in
media strategy, category insights, advertising research, and sales enablement , with a strong ability to translate syndicated research and measurement data into compelling advertiser-facing stories. This role is well-suited for candidates coming from
major media companies or agency strategy, planning, or insights teams . Key Responsibilities: Partner with Category Strategy leadership to develop advertising and category insights supporting sales strategy, audience-based buying, and data-driven solutions Build category narratives and go-to-market presentations for internal ad sales teams and advertising clients Analyze consumer media behavior, entertainment and television trends, and the competitive media landscape, including competitive media spend analysis Mine syndicated research tools (MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) to generate insights for category and client storytelling Develop advertiser-facing sales narratives across linear TV, streaming, and cross-platform environments Act as a strategic liaison between Research, Category Strategy, Data & Measurement, and Sales teams Support measurement strategy development tied to advertiser KPIs, including brand lift, attention, engagement, reach, and outcomes Oversee campaign performance analysis and effectiveness recaps with third-party measurement vendors Partner with data enablement teams on first-party and third-party audience segmentation strategies Curate category intelligence to educate sales and sales support teams on industry trends and opportunities Support category-specific advertising policy guidance and escalations Contribute to a collaborative, inclusive, and fast-paced environment Basic Qualifications: High school diploma (or GED) required; Bachelor’s degree preferred (or equivalent experience) 5+ years of experience in advertising, media, category strategy, or marketing strategy (7+ preferred) Background in
media strategy, category strategy, sales strategy, advertising research, or insights Hands-on experience using syndicated research and measurement tools (Nielsen, MRI, SMI, YouGov, Ad Intel, EDO required) Experience with multi-platform media strategy, planning, buying, and measurement across TV and streaming Familiarity with Nielsen Media Impact, NPower, Comscore, and cross-platform attribution solutions Strong storytelling skills with the ability to translate data into persuasive sales narratives Excellent presentation and communication skills; experience presenting to internal stakeholders and/or clients Self-starter able to operate independently in a fast-paced, deadline-driven environment Preferred Experience: Experience at a major media company, broadcaster, or streaming platform Agency background in media strategy, planning, research, or advertising insights Experience supporting entertainment, television, or streaming advertiser categories Media Strategy, Category Strategy, Advertising Strategy, Sales Strategy, Advertising Insights, Media Insights, Television Advertising, Streaming Advertising, Linear TV, Cross-Platform Measurement, Audience-Based Buying, Addressable Advertising, Syndicated Research, Nielsen, MRI, YouGov, Ad Intel, SMI, EDO, Comscore, Nielsen Media Impact, Brand Lift, Sales Lift, Media Agency, Advertising Agency, Media Company, Entertainment Television
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