Overview
For over 35 years, Aesop has carefully cultivated an inspiring and inclusive environment in which our employees are supported and encouraged to thrive. As a global retail organization, we offer professional development and advancement opportunities to complement career goals and aspirations. Our approach to skin care involves meticulous attention to detail, using only the most efficacious ingredients to create formulations which stir the self and senses. The same meticulous approach is taken during our recruitment process, seeking out considered and inspired individuals with a wealth of perspectives who bring out the best in themselves and others. We aim to strike the right balance between people, planet and profit, actively reducing our footprint on the planet that sustains us. So far, this journey has led us to become a certified B Corp. We are committed to building a more sustainable and inclusive society. Since 2023, Aesop has been part of the L'Oréal Groupe, founded in 1909 by Eugene Schueller and is home to 37 global brands including Kiehl’s, Lancôme, SkinCeuticals, Nyx, YSL and L'Oréal Paris; presenting wide-ranging opportunities for long-term career growth.
Purpose of Role The Retail Marketing Manager plays a key role in driving the end-to-end planning, execution, and optimization of retail activations that drive traffic to stores and acquire new customers for Aesop North America. They are responsible for Like For Like growth in primary markets (NY & LA) and zone retail animation to grow awareness, increase conversion, and foster brand loyalty in-store. They will work closely with the Marketing Senior Manager and Head of Function to evaluate, present, and coordinate the execution of the North America traffic driving initiatives inclusive of campaign activations and commercial moments with retail-centric tactics.
Responsibilities
Oversee the strategy, planning and implementation of all retail eventing programs for campaigns and commercial moments and learnings
Partner with CRM manager on segmentation and understanding impact of programs on retention, frequency, return rate, category purchase behavior - and share out with commercial team
Liaise with CRM manager for seamless connection of customer journey in retail
Develop, analyze and gather information to support plans / strategy development and help market recommendations that drive retail traffic
Responsible for putting together retail eventing strategy and post-activation recap with cross-functional inputs
Retail Animation
Main point of contact and lead for in-store eventing and animation (campaign events, loyalty gesture, commercial moments)
Develop tiered program approach across the four retail activations categories: VIP loyalty, campaigns, design showcases, community commitments
Refine playbook with concrete drive to store initiatives, incorporating learnings, and piloting new programs in partnership with commercial, T&P, retail operations and CRM teams
Develop and analyze attendance data, contribute to drawing conclusions, understand and begin to articulate knowledge and strategies that worked
Partner with T&P to maximize brand experience with engaging event scripts to convert customers in-store
Liaise with VM for all eventing direction and alignment with T&P direction to have one consistent message from marketing to in-store consultants
Manage projects on time and proactively identify issues and work across cross-functional team to resolve moments including GWP forecasting across channels, in partnership with commercial leads
Provide strategic recommendation for target segmentation based on activation and measure success based on identified KPIs i.e. traffic, retention, customer acquisition/reactivation
Have bi-annual view of retail event performance, with key insights on top drivers and drainers
Support Senior Brand Marketing Manager and Head of Function in retail eventing strategy planning and future mapping of retail traffic driving initiatives
Make recommendations on eventing timings based on regional needs, email marketing calendar, and brand-wide financial planning of retail eventing
Manage the operational handover of all elements of the retail activations in partnership with cross functional partners: supply chain, training and performance, digital, commercial, retail operations
Door Optimization
Strategize & implement with CDs & RBMs new door opening strategy, & refurbishment communications
Improve frame and consumer-facing tools for door closure/relocations in 2026 based on CRM data
Partner with commercial to maximize door profitability with top tier door focus strategies across retention and or recruitment levers
Key Skills & Requirements
Minimum 5 years relevant experience in brand/ trade/retail or event marketing
Retail (marketing) experience preferred
Experience with 360° marketing planning, launch execution, and retail activation
Experience working across multiple categories
Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Experience managing retail marketing budgets and optimizing spend for measurable results
Experience in the beauty and/or luxury industry
Proficiency in Microsoft Office
Benefits We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include:
Annual salary range for this position is $105,000 - $112,000
Annual performance based bonus incentive
Competitive Benefit Package (Medical, Dental, Vision, 401K)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.
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Purpose of Role The Retail Marketing Manager plays a key role in driving the end-to-end planning, execution, and optimization of retail activations that drive traffic to stores and acquire new customers for Aesop North America. They are responsible for Like For Like growth in primary markets (NY & LA) and zone retail animation to grow awareness, increase conversion, and foster brand loyalty in-store. They will work closely with the Marketing Senior Manager and Head of Function to evaluate, present, and coordinate the execution of the North America traffic driving initiatives inclusive of campaign activations and commercial moments with retail-centric tactics.
Responsibilities
Oversee the strategy, planning and implementation of all retail eventing programs for campaigns and commercial moments and learnings
Partner with CRM manager on segmentation and understanding impact of programs on retention, frequency, return rate, category purchase behavior - and share out with commercial team
Liaise with CRM manager for seamless connection of customer journey in retail
Develop, analyze and gather information to support plans / strategy development and help market recommendations that drive retail traffic
Responsible for putting together retail eventing strategy and post-activation recap with cross-functional inputs
Retail Animation
Main point of contact and lead for in-store eventing and animation (campaign events, loyalty gesture, commercial moments)
Develop tiered program approach across the four retail activations categories: VIP loyalty, campaigns, design showcases, community commitments
Refine playbook with concrete drive to store initiatives, incorporating learnings, and piloting new programs in partnership with commercial, T&P, retail operations and CRM teams
Develop and analyze attendance data, contribute to drawing conclusions, understand and begin to articulate knowledge and strategies that worked
Partner with T&P to maximize brand experience with engaging event scripts to convert customers in-store
Liaise with VM for all eventing direction and alignment with T&P direction to have one consistent message from marketing to in-store consultants
Manage projects on time and proactively identify issues and work across cross-functional team to resolve moments including GWP forecasting across channels, in partnership with commercial leads
Provide strategic recommendation for target segmentation based on activation and measure success based on identified KPIs i.e. traffic, retention, customer acquisition/reactivation
Have bi-annual view of retail event performance, with key insights on top drivers and drainers
Support Senior Brand Marketing Manager and Head of Function in retail eventing strategy planning and future mapping of retail traffic driving initiatives
Make recommendations on eventing timings based on regional needs, email marketing calendar, and brand-wide financial planning of retail eventing
Manage the operational handover of all elements of the retail activations in partnership with cross functional partners: supply chain, training and performance, digital, commercial, retail operations
Door Optimization
Strategize & implement with CDs & RBMs new door opening strategy, & refurbishment communications
Improve frame and consumer-facing tools for door closure/relocations in 2026 based on CRM data
Partner with commercial to maximize door profitability with top tier door focus strategies across retention and or recruitment levers
Key Skills & Requirements
Minimum 5 years relevant experience in brand/ trade/retail or event marketing
Retail (marketing) experience preferred
Experience with 360° marketing planning, launch execution, and retail activation
Experience working across multiple categories
Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners
Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment
Experience managing retail marketing budgets and optimizing spend for measurable results
Experience in the beauty and/or luxury industry
Proficiency in Microsoft Office
Benefits We take a holistic approach to employment, promoting professional development, career growth, employee wellbeing initiatives and encouraging deep connections with the local community through the Aesop Foundation, volunteering and matched giving programs. Employee benefits include:
Annual salary range for this position is $105,000 - $112,000
Annual performance based bonus incentive
Competitive Benefit Package (Medical, Dental, Vision, 401K)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Volunteer Time & More!)
Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products)
Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognized and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organization. We actively encourage everyone to consider becoming a part of our journey.
#J-18808-Ljbffr