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Freelance Marketing – CRO Specialist

Twine, Indiana, Pennsylvania, us, 15705

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This role focuses on optimizing digital funnels and driving conversion rate improvements for a new project. The position is part-time and fully remote, ideal for a specialist with a strong background in conversion rate optimization (CRO). The successful candidate will analyze user journeys, identify bottlenecks, and implement data-driven strategies to maximize conversion rates. You will collaborate with project stakeholders to deliver measurable improvements and ensure the project achieves its performance goals.

Deliverables

Conduct comprehensive audits of existing funnels to identify areas for improvement

Develop and implement A/B and multivariate testing strategies

Analyze user behavior data to inform optimization tactics

Create and present actionable reports on CRO performance and recommendations

Collaborate with design, content, and development teams to execute optimization initiatives

Monitor and report on key conversion metrics, providing ongoing insights

Requirements

Proven experience in funnel and conversion rate optimization for digital projects

Strong analytical skills with proficiency in CRO tools (e.g., Google Optimize, Optimizely, Hotjar)

Solid understanding of user experience (UX) and digital marketing principles

Ability to interpret data and translate findings into actionable strategies

Excellent communication and collaboration skills

Experience working remotely and managing part-time contract deliverables

Availability to start promptly and commit to project timelines

About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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