Full-Time • Hybrid (San Diego, Orange County, Los Angeles)
Aluma is the industry-disrupting platform built by injectors, for injectors.
We empower aesthetic providers to open, grow, and scale their own injectable practices with unmatched business support, branding, marketing infrastructure, and community. As we expand nationally, we’re hiring a Marketing Director who will own performance, operations, and cross-brand execution for Aluma and our 25+ injector partners.
This role was previously held by a high-impact operator + creative hybrid. We’re now looking for someone equally strategic but with an even stronger emphasis on ads, marketing systems, project management, and scalable growth.
If you thrive in fast-paced, multi-brand environments and love turning ideas into repeatable systems, this role is for you.
POSITION OVERVIEW
The Marketing Director leads all marketing operations at Aluma — from brand strategy to campaign execution to ads and growth. This is a hands‑on leadership role focused on:
- Managing projects + timelines across 50+ stakeholders
- Scaling systems, processes, and repeatable marketing workflows
- Running digital ads and growth funnels
- Leading creative + technical execution across multiple brands
- Overseeing a small team while operating as a high‑level doer
This role touches every corner of the business, supporting national expansion and ensuring all injector brands execute at a modern, high‑performing level.
KEY RESPONSIBILITIES
Performance Marketing, Ads & Growth (Priority Focus)
- Own planning, execution, and optimization of Google Ads, Meta Ads, and boosted content
- Manage budgets, targeting, A/B testing, retargeting, and performance reporting
- Build simple lead funnels + landing pages
- Work with Allergan/Revance for co‑op campaigns and promotions
- Analyze ROAS, CPL, SEO performance, and recommend monthly insights
- Coordinate conversion workflows (follow‑up emails, booking automations, tracking)
Project & Marketing Operations
- Oversee all marketing deliverables, timelines, and priorities across Aluma + 25 injector brands
- Build scalable internal systems: templates, SOPs, workflows, intake forms, marketing calendars
- Manage junior team (assistant + designer) and external vendors
- Support leadership with presentations, launches, and internal communication
- Maintain Connecteams directories, SOPs, and cross‑team organization
Brand & Creative Execution
- Develop and maintain branding systems for new injectors
- Create core visual assets (logos, templates, specials, signage, ads)
- Ensure consistent brand quality across digital + print touchpoints
- Direct designers, photographers, videographers, and freelancers
Website Development, SEO & Digital Experience
- Oversee injector website builds on Squarespace + Vercel
- Write SEO‑driven copy (services, blogs, metadata)
- Manage updates, galleries, booking integrations, ADA tools
- Track traffic, keyword performance, and recommend improvements
Email Marketing, SMS & Automation
- Build and deploy newsletters, promos, drip sequences
- Maintain list hygiene, segmentation, and deliverability
- Create automated flows for injectors and Aluma initiatives
- Explore and implement SMS strategies
Injector Onboarding & Support
- Build onboarding brand kits
- Set up core digital channels (Mailchimp, Yelp, GMB)
- Create initial marketing assets, referral cards, content kits
- Provide ongoing support for specials, content needs, and simple ad boosts
- Train PCCs on marketing basics + consistency
Event Marketing (Team Summit + Launches)
- Lead marketing for all Aluma events
- Produce landing pages, sequences, signage, merch, graphics
- Coordinate creative teams and event partners
REQUIRED EXPERIENCE
5–7+ years in marketing, performance marketing, brand management, or agency work
- Hands‑on experience managing Google Ads and Meta Ads
- Strong project management abilities (Asana/Notion/ClickUp a plus)
- Experience operating in multi‑brand or high‑volume environments
- Design proficiency (Canva required; Adobe bonus)
- Strong writing skills across email, SEO, and brand voice
- Experience with landing pages, basic funnels, and website builders
- Ability to juggle competing deadlines without sacrificing quality
WHO YOU ARE
- Organized, structured, and systems‑oriented
- Calm in chaos, decisive under pressure
- Obsessed with performance, efficiency, and clarity
- A problem‑solver who loves improving workflows
- Comfortable leading but also rolling up your sleeves
- Excited about aesthetics, community, and creative growth
COMPENSATION & BENEFITS
- $90,000 base salary + monthly performance bonuses
- 3 weeks PTO
- Hybrid flexibility (primarily remote with some in‑person days)
- Growth opportunities as Aluma scales nationally
- Discounted aesthetic treatments
- Work alongside some of the most respected injectors and educators in aesthetics
HOW TO APPLY
Please send your resume, portfolio (ads/branding/social), and examples of relevant work to
with the subject line:
Marketing Director: (Your Name)
#J-18808-Ljbffr