Associate, Brand Marketing at Nestlé Purina North America
Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven.
Position Summary
Joining Purina means you’re joining one of the most emotional categories in the world – pet care. At our very core, we’re a human environment – passionate people mastering cutting-edge technology to continuously improve the lives of pets. As an Associate within our Brand Marketing group, you’ll be responsible for assisting the execution of the marketing strategy for the brand you support. You’ll build promotion elements for the business plan; develop sales tools; evaluate sales, share, profit; draw insights from analytics, and oversee budgets.
Responsibilities
- Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
- Assist in the execution of promotional programs/calendar
- Manage coupon and customer relationship marketing
- Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvements to programs
- Manage packaging changes due to product, graphic, and or formula changes
- Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
- Maintain packaging and product forecast
- Monitor inventory
- Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market
- Participate in qualitative and quantitative marketing research to impact your business and brand decisions
- Develop customer presentations that communicate updates to promotional/trade calendars
- Plan and execute merchandising events, retail tools, and point of sale (POS) displays
Requirements
- Bachelor’s Degree from an accredited institution. Master’s degree preferred.
- 3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required.
Preferred (Other)
- Experience connecting the dots between data points and drawing conclusions/recommendations from syndicated data (Nielsen, IRI, PowerBI etc.) to drive new business initiatives and project success highly preferred.
- Experience working in digital marketing or e-commerce development, including sales or marketing strategy preferred.
Don’t meet all the qualifications listed under “other”? These are preferred, but not required. When you apply for a role with Nestlé Purina, we ensure that individual confidentiality is held to the highest regard. We are intentional about creating an inclusive workplace for everyone. We consider our associates our most valuable assets. Please apply for full consideration.
The approximate pay range for this position is $96,000 to $115,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401(k) with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit package may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com) .
Job Requisition:
Seniority level
Associate
Employment type
Full-time
Job function
Food and Beverage Services
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The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruiting experience. Contact us at or please dial 711 and provide this number to the operator: .
We are proud of a diverse employee community and hold individual confidentiality to the highest regard.
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