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Sr. Marketing Designer

dentsu, Lansing, Michigan, United States, 48900

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Overview

We’re seeking a versatile and proactive Mid‑Level Designer to join our creative team at Merkle. This role requires a designer who thrives in a fast‑paced environment, balancing quick‑turnaround marketing needs with thoughtful, systems‑level design thinking. Location & Work Schedule

We prioritize candidates based in the Eastern or Central time zones, ideally within commutable distance of one of our hub offices including NYC, Chicago, and Detroit. Employees located near a hub follow a hybrid schedule. Key Responsibilities

Execute fast‑turnaround design projects for the US marketing team with efficiency and creative excellence. Design multi‑channel campaign assets including social media graphics, email graphics, website content graphics (blogs, case studies), and event materials (banners, booths, signage). Create compelling thought leadership design materials such as reports, ebooks, and infographics that establish Merkle’s industry authority. Collaborate with marketing stakeholders to translate campaign briefs into visually engaging deliverables. Design Systems & Brand Stewardship

Execute designs using existing design systems and UI standards for Merkle.com, ensuring consistency across digital touchpoints. Maintain brand identity guidelines and assets to keep our visual language fresh and relevant. Create and document reusable design components, patterns, and templates that scale across teams. Champion design system adoption through education and collaboration with cross‑functional partners. Project & Workflow Management

Manage multiple design projects simultaneously from concept through delivery, ensuring all work meets quality standards, brand guidelines, and project deadlines. Proactively communicate project status, potential roadblocks, and solutions to stakeholders. Partner with developers, marketers, and other team members to ensure seamless execution. Contribute to process improvements that increase team efficiency and design quality. Collaboration & Growth

Present design concepts and rationale to stakeholders with confidence and clarity. Incorporate feedback constructively while advocating for design best practices. Stay current on design trends, tools, and methodologies to bring fresh perspectives to the team. Mentor junior designers and contribute to a culture of creative excellence. Required Qualifications

5+ years of relevant experience in graphic design within an in‑house creative department or agency environment. 1‑3+ years of experience in multi‑channel creative. Bachelor’s degree in Graphic Design, Visual Arts, Communications Design, or related field. Technical Skills

Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Express). Strong skills in information architecture and visual design across web and mobile platforms. Understanding of responsive design principles and accessibility standards. Design Competencies

Exceptional sense of typography, color theory, layout, and composition. Systems‑driven mindset with the ability to think beyond single deliverables to scalable design frameworks. Strong portfolio demonstrating marketing/campaign work. Ability to adapt design style to match brand guidelines while bringing creative innovation. Working Style

Highly organized and detail‑oriented with excellent time management skills. Self‑starter who takes initiative and ownership of projects. Comfortable working in a fast‑paced environment with shifting priorities. Strong written and verbal communication skills. Collaborative team player with a positive, solutions‑oriented attitude. Preferred Qualifications

Experience working within enterprise‑level design systems. Strong working knowledge of Figma for UI/UX design and prototyping. Familiarity with web analytics and A/B testing to inform design decisions. Knowledge of HTML/CSS basics for better designer‑developer collaboration. Experience in B2B marketing or technology sector. Motion graphics or video editing capabilities. Benefits

Medical, vision, and dental insurance. Life insurance. Short‑term and long‑term disability insurance. 401k. Flexible paid time off. At least 15 paid holidays per year. Paid sick and safe leave. Paid parental leave. Location

New York - 150 E 42nd Brand & Employment Type

Dentsu – Full time – Permanent Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com to let us know the nature of your accommodation request and your contact information. We are here to support you.

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