Digital Content Specialist - Promotional Specialist 13
State of Michigan, Lansing, Michigan, United States, 48900
The Michigan State Lottery is looking for a dependable, honest, motivated, and hardworking individual with a positive attitude and strong ethical standards to join our team!
The Michigan State Lottery was established under the authority of Public Act 239 of 1972 to generate funds to support Michigan’s public-school system and generates revenue through the sale of Lottery tickets at retail locations and over the internet. Profits from lottery revenue are used to supplement state education programs.
Overview The Digital Content Specialist is responsible for maintaining and optimizing digital content across the Michigan Lottery’s owned digital channels, including the primary website, mobile applications, and the Retailer Wizard portal. This position ensures that all CMS-based content is accurate, compliant, and visually consistent while also supporting digital personalization efforts through Bloomreach. This position serves as the bridge between Advertising and Promotions, Product Development and technical teams — executing content updates, scheduling campaigns, and assisting in the setup of personalized or targeted user experiences. This position also acts as a liaison between the website/app vendor and the Lottery. This position is responsible for reviewing and budgeting development hours and sprints.
Responsibilities
Maintain and optimize digital content across owned digital channels (website, mobile apps, Retailer Wizard portal).
Ensure CMS-based content is accurate, compliant, and visually consistent.
Support digital personalization efforts through Bloomreach.
Bridge between Advertising and Promotions, Product Development and technical teams; execute content updates, schedule campaigns, and assist in the setup of personalized or targeted user experiences.
Act as liaison between the website/app vendor and the Lottery.
Review and budget development hours and sprints.
Education
Possession of a bachelor's degree in any major.
Experience
Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.
Additional Information The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.
The Michigan State Lottery is proud to be a Michigan Veteran's Affairs Agency Gold Level Veteran Friendly Employer.
Background Check To be considered for this position, you must submit to the following initial background check requirement(s): In accordance with Civil Service Regulation 2.07, you may be sanctioned from applying to positions with the State of Michigan, permanently or up to three years, should you fail to pass/submit to the pre-employment drug test. Under Civil Service Regulation 3.06, you may be sanctioned from applying to positions with the State of Michigan if you make any false statements or omissions of a material fact during the selection process. Civil Service Rule 2-7 requires that all persons who are not currently state employees submit to and pass a pre-employment drug test. This urine sample test must be administered within 24 hours, or your offer may be rescinded. An applicant must remain at the testing site until the testing process is completed and permitted up to 3 hours to provide a sufficient specimen. It is considered a refusal to test if an applicant fails to provide a sufficient amount of urine for a drug test within the allowed time. Positions within the Bureau of State Lottery will require a criminal history background check.
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Overview The Digital Content Specialist is responsible for maintaining and optimizing digital content across the Michigan Lottery’s owned digital channels, including the primary website, mobile applications, and the Retailer Wizard portal. This position ensures that all CMS-based content is accurate, compliant, and visually consistent while also supporting digital personalization efforts through Bloomreach. This position serves as the bridge between Advertising and Promotions, Product Development and technical teams — executing content updates, scheduling campaigns, and assisting in the setup of personalized or targeted user experiences. This position also acts as a liaison between the website/app vendor and the Lottery. This position is responsible for reviewing and budgeting development hours and sprints.
Responsibilities
Maintain and optimize digital content across owned digital channels (website, mobile apps, Retailer Wizard portal).
Ensure CMS-based content is accurate, compliant, and visually consistent.
Support digital personalization efforts through Bloomreach.
Bridge between Advertising and Promotions, Product Development and technical teams; execute content updates, schedule campaigns, and assist in the setup of personalized or targeted user experiences.
Act as liaison between the website/app vendor and the Lottery.
Review and budget development hours and sprints.
Education
Possession of a bachelor's degree in any major.
Experience
Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.
Additional Information The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.
The Michigan State Lottery is proud to be a Michigan Veteran's Affairs Agency Gold Level Veteran Friendly Employer.
Background Check To be considered for this position, you must submit to the following initial background check requirement(s): In accordance with Civil Service Regulation 2.07, you may be sanctioned from applying to positions with the State of Michigan, permanently or up to three years, should you fail to pass/submit to the pre-employment drug test. Under Civil Service Regulation 3.06, you may be sanctioned from applying to positions with the State of Michigan if you make any false statements or omissions of a material fact during the selection process. Civil Service Rule 2-7 requires that all persons who are not currently state employees submit to and pass a pre-employment drug test. This urine sample test must be administered within 24 hours, or your offer may be rescinded. An applicant must remain at the testing site until the testing process is completed and permitted up to 3 hours to provide a sufficient specimen. It is considered a refusal to test if an applicant fails to provide a sufficient amount of urine for a drug test within the allowed time. Positions within the Bureau of State Lottery will require a criminal history background check.
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