Social Media Manager, Tournaments Job at AEG in Westfield

About Prep Baseball Tournaments

Prep Baseball Tournaments, a part of the Capacity Sports Group family, is a leading youth baseball event operator, delivering elite tournament experiences and showcasing amateur talent across the country. Our events, facilities, and digital platforms connect players, families, coaches, and partners through high-quality competition and storytelling.

Role Overview

The Social Media Manager will lead the execution of Prep Baseball Tournaments' social media strategy with a focus on growing brand awareness, engagement, and business impact. This role is hands-on and creative, blending content creation, account management, analytics, and community engagement. You will directly manage PBT's primary tournament accounts while providing oversight and guidance to facility accounts and on-site staff, working closely with Prep Baseball's VP of Media, National Social Media Manager and National Managing Editor.

This position is ideal for a creative self-starter who thrives in fast-paced, live-event environments and understands how to tell compelling sports stories across platforms.

Key Responsibilities:

Content Creation & Publishing

• Own day-to-day management of Prep Baseball Tournaments' primary social media accounts.
• Create engaging, platform-specific content including short-form video, photography, graphics, and copy.
• Ideate, capture and produce content on-site, in both real-time and for future needs at events.
• Plan, organize, and maintain the social content calendar in coordination with internal teams.
• Collaborate with the National Managing Editor and media staff on articles, features, and press releases.

Community & Brand Management

• Engage with followers by responding to comments, messages, and inquiries in a timely, professional manner.
• Foster a positive, inclusive online community with a strong customer-service mindset.
• Ensure brand voice, tone, and visual standards are upheld across all platforms.

Campaigns, Partnerships & Growth

• Plan and execute larger social campaigns, promotions, and paid social initiatives when needed.
• Collaborate with partners and sponsors on cross-promotions and branded content.
• Identify opportunities to expand reach, test new formats, and experiment with emerging platforms and trends.

Analytics & Optimization

• Track, analyze, and report on key performance indicators (KPIs) using a social media management platform.
• Use insights to optimize content performance, posting strategies, and campaign effectiveness.
• Stay current on social media trends, tools, and best practices, applying learnings to improve results.

Qualifications & Experience

Required

• 3-5 years of experience managing social media accounts for a brand, company, or media organization.
• Proven ability to create high-quality visual content (video, photo, graphics) in fast-paced, deadline-driven environments.
• Strong understanding of major platforms: Instagram, X, Facebook,TikTok and LinkedIn.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Willingness to travel to events for on-site content capture.
• Access to and experience using a DSLR or mirrorless camera.

Preferred / Nice to Have

• Bachelor's Degree
• Sports media or live-event experience.
• Advanced Adobe Creative Cloud skills (especially Photoshop and Premiere Pro).
• Proficiency with Canva and other AI tools.
• Experience using social media management and analytics platforms.
• Experience running paid social campaigns.
• Experience working with sponsors, partners, or branded content.

What Success Looks Like

• Consistent growth in engagement, reach, and audience quality across platforms.
• High-quality, timely content that captures the energy and competitiveness and quality of Prep Baseball events.
• Strong collaboration with internal teams, partners, and on-site staff.
• Fostering a positive, professional online community that reflects Prep Baseball's core values and brand voice.

Why Join Prep Baseball Tournaments?

• Be part of a fast-growing sports organization with national reach.
• Work hands-on at premier baseball events across the country.
• Creative freedom to experiment, innovate, and help shape the brand's digital presence.
• Collaborate with passionate teammates who care deeply about the game and the athletes.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. Please submit a portfolio: