Admissions Director and Marketing

Overview

Admissions Director Hale Nani Rehabilitation and Nursing Center has an exciting opportunity for an enthusiastic and customer service driven admissions/marketing professional for an Admissions Director position!

Hale Nani Rehabilitation and Nursing Center is proud to be rated 5-stars in Quality of Resident Care and is part of the Volare Health portfolio of long-term care skilled nursing and short-term rehabilitation centers located in multiple states. We welcome our residents, their families, and our staff with warm hearts. While you make a difference in the daily lives of our residents, we support you with competitive market wages and help guide you along your career path.

In addition to excellent written and verbal communication, problem solving, and decision making abilities, the best candidate will possess the ability to work well with an interdisciplinary team. The ideal candidate will be passionate about connecting people with services, display a versatile, think-outside-the-box style, and have the drive to follow through on program initiatives.

Summary/Objective

The Director of Admissions and Marketing is responsible for managing all admissions-related activities and driving census through proactive community outreach, referral development, and branding. This position ensures a seamless admissions process and is accountable for maintaining strong referral relationships, promoting the facility within the community, and collaborating with internal teams to support operational goals.

Essential Functions

• Admissions Oversight
• Manage the full admissions process, from initial inquiry to patient admission.
• Coordinate with clinical teams to review referrals and determine clinical appropriateness.
• Ensure accurate and timely completion of admission documentation.
• Maintain internal admissions logs, CRM entries, and census data tracking.
• Serve as the primary liaison to families throughout the pre-admission and admission process.
• Community Outreach & Relationship Building
• Develop and maintain strong professional relationships with hospital case managers, discharge planners, social workers, physicians, and other referral sources.
• Conduct regular outreach visits to hospitals and community partners.
• Identify new referral opportunities and community engagement opportunities.
• Act as a public representative of the facility and advocate for its services and values.
• Marketing & Brand Promotion
• Develop and execute local marketing plans in coordination with facility leadership.
• Organize and participate in local events, facility open houses, and sponsorships.
• Manage or contribute to the facility’s online presence, including social media and review platforms.
• Coordinate with corporate business development on collateral, branding, and public messaging.
• Monitor and report on marketing activities, trends, and results.
• Collaboration and Internal Communication
• Work closely with the Administrator, Director of Nursing, and interdisciplinary team to align census goals with operational capacity.
• Participate in morning stand-up meetings and provide updates on referrals and pending admissions.
• Assist with internal communication to ensure staff are prepared for incoming residents.

Performance Expectations

• Maintain high occupancy and meet monthly admission targets.
• Build and sustain productive referral networks.
• Provide exceptional experience for prospective patients and families.
• Represent the facility positively in the community and with all stakeholders.
• Proactively identify opportunities to improve processes, efficiency, or patient/family satisfaction.
• Take ownership of responsibilities without waiting for direction or reminders.
• Actively seek solutions to problems and bring forward ideas for continuous improvement.
• Maintain daily structure to ensure all admissions-related tasks are completed efficiently.
• Minimize delays in workflows by anticipating needs and proactively managing your schedule.
• Make timely and informed decisions based on clinical, operational, and financial considerations.
• Use available data, policies, and professional judgment to determine appropriate next steps.
• Escalate appropriately when decisions fall outside the scope of authority or impact multiple departments.
• Communicate clearly, professionally, and promptly with internal teams, referral sources, patients, and families.
• Ensure all written communication (emails, alerts, documentation) is complete, respectful, and accurate.
• Actively listen and respond thoughtfully in all interactions.
• Deliver both positive and difficult messages with clarity and professionalism.

Responsibilities

• Coordinates with the nursing team to ensure rooms are ready for new admits, returning residents, and room changes.
• Coordinates with maintenance to ensure any repairs needed in the room are done.
• Coordinates with housekeeping to ensure that rooms are clean.
• Ensures that the admissions process enhances the customer experience, is seamless, and that all necessary customer service, documentation, and regulatory functions are completed in a pleasant, timely, and customer-friendly manner.
• Reviews EPIC, AIDA, and faxed referrals from clinics and hospitals. Ensures accurate data entry in EMR.
• Works closely with admissions coordinator, director of nurses, and administrator to ensure census is maintained.
• Must adhere to Code of Conduct and Business Ethics policy, including documentation and reporting responsibilities.
• Participates in Quality Improvement activities as assigned.
• Some after hours, on call, and/or weekends may be required on occasion.
• This is a position in a health care facility open 24 hours a day, 365 days a year. Rotating shifts as well as holidays and working during inclement weather may be required.

Qualifications

• Nursing Home Admissions/Marketing experience is preferred.
• High school diploma required.
• Degree in health care management or marketing is desirable.
• Exposure to and understanding of the health delivery system, medical vocabulary, and background or interest in sales is desirable.
• 3-5 years of customer service experience in a similar role in a health care setting.
• Experience and/or training in medical terms, EPIC, and basic computer programs preferred.
• Understands and applies training from in-service education and has the ability to instruct personnel during training education and staff meetings.
• Familiar with insurance verification and requesting insurance authorization preferred.

Benefits And Perks

• Career advancement opportunities
• Health, Dental and Vision insurance options are available for you and your family.
• Company paid life insurance.
• Flexible Spending Account (FSA)
• Health savings account (HSA)
• Paid time off (PTO)
• Tuition reimbursement
• Unlimited referral bonuses and more!

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