Media & Public Relations Specialist Job at Wrap Technologies, Inc. in Miami

Overview

Media & Public Relations Specialist — Location: Miami (Coconut Grove), Florida – Corporate Headquarters. Salary Range: $70,000 - $80,000 (Based on experience and skills). Bonus: Eligible.

Company Overview
Wrap Technologies (Nasdaq: WRAP) is a global leader in advanced solutions that combine cutting-edge technology, training, and services to meet the evolving challenges facing modern law enforcement. Our mission is to equip agencies to protect the communities they serve – fostering trust, strengthening relationships, and delivering safer outcomes. Work at Wrap is fast-paced and challenging, but incredibly meaningful. We’re solving significant challenges in public safety, building a team of people with talent to make things happen, take pride and own their amazing work, and work hard every day to drive real change.

Wrap offers:

• Flexible vacation policy
• Sick time & company-paid holidays
• Comprehensive healthcare benefits
• 401(k) with company matching
• Remote work flexibility
• Professional development stipend
• Mission-driven work environment supporting public safety and social impact

What We’re Looking For

Wrap is seeking a team member who thrives in high-growth, fast-moving environments. An ideal candidate would be willing to put in the work, roll up their sleeves, and support mission-critical initiatives. A confident and bold contributor who isn't afraid to take risks. A dynamic individual who can adapt, inspire, and make an impact.

Key Responsibilities

1. Media Relations & Thought Leadership
   1. Build Wrap’s visibility through press releases, pitches, media outreach, and earned media strategies.
   2. Cultivate relationships with journalists, trade publications, and public safety outlets.
   3. Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response.
   4. Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news.
2. Content & Editorial Development
   1. Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives.
   2. Ensure consistency of message, tone, and voice across all external communications.
   3. Translate technical and operational concepts into accessible, compelling content for diverse audiences.
   4. Manage consistency of voice across press, presentations, and digital platforms.
3. Communications Strategy & Crisis Support
   1. Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability.
   2. Produce fact-based, timely responses during high-stakes or crisis situations.
   3. Ensure alignment of external messaging with Wrap’s broader mission and goals.
4. News Monitoring, Sentiment & Narrative Management
   1. Conduct real-time news monitoring to identify PR opportunities.
   2. Track sentiment, message pull-through, and competitive narratives to maintain Wrap’s category leadership.
   3. Help shape the company’s long-term external narrative across public safety, technology, and policy conversations.
5. Marketing Integration & Brand Alignment
   1. Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives.
   2. Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences.
   3. Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership.
   4. Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels.
6. Cross-Functional Collaboration & Story Mining
   1. Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use.
   2. Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns.
   3. Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video.
7. Reporting & Measurement
   1. Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact.
   2. Present executive-ready PR updates summarizing wins, risks, and emerging opportunities.

Skills & Qualifications

• Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors.
• Strong track record of published work in broadcast, print, or digital media preferred.
• Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly.
• Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders.
• Must have strong research skills with ability to quickly synthesize complex information into clear narratives.
• Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration.
• Experience drafting white papers, research briefs, or policy-driven reports preferred.
• Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred.
• Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms.

Work Location & Reporting Cadence

This is an onsite role reporting to Wrap’s Miami Corporate Headquarters with infrequent travel to offsite locations as needed.

• Corporate Headquarters – Miami, FL (Coconut Grove)
• Other Locations (as needed):
  • Wise, VA / Bristol, VA
  • Washington D.C. Metro Area
  • New York City
  • Additional offices & key operational sites based on business needs

Additional Benefits

Benefits: You will be entitled to participate in any employee benefit plan, program or policy that is made generally available to other full-time employees of the Company, subject to the eligibility requirements and terms of the applicable documents governing such plan, program or policy. Currently offered benefits include:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Sick leave
• Life insurance
• Short-term and long-term disability insurance
• Wrap 401K plan

Bonuses: You may be eligible for a discretionary bonus, the amount of which will be determined at the Company's sole discretion based on your individual performance, company performance, and other factors deemed relevant, and will be paid at the Company's discretion.