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Marketing Analyst

Knak Digital, Baltimore, Maryland, United States, 21276

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Hybrid, 2 days a week. Summary A marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Benefits Health benefits, Unlimited PTO, Professional Development (conferences, lunch/learns), 401k, Flex Time, Summer Fridays, Volunteer and Philanthropic contributions

Your Role Ability to interpret, compile, summarize and communicate learnings from primary and secondary data, striving to improve the ROI on a client’s budget continuously

Demonstrated ability to create reports that assess campaign delivery against KPIs and identify opportunities to improve campaign performance

Knowledge of advanced interactive targeting technologies

Expertise in proper analytics setup and tracking implementation, ensuring the flow of data through various states is streamlined and tracked

Thorough knowledge of tracking and visualization tools including Google Analytics, Google Tag Manager, Google Data Studio, and Facebook

Prior experience with third party ad-serving and campaign trafficking

Data visualization tool experience such as Google Data Studio or Tableau a plus

Ability to manage multiple tasks with attention to details, deadlines, budgets and timelines

Exceptional analytical and Excel skills combined with strong written and communication skills

Compensation $70,000 per year

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