Home Improvement Financing Marketing Brand Strategist
Regions Financial Corporation, Salt Lake City, Utah, United States, 84193
Thank you for your interest in a career at Regions. Regions believes associates deserve more than just a job and offers performance-driven individuals opportunities to build a career.
Regions is dedicated to safeguarding private and personally identifiable information submitted for job opportunities. Information may be reviewed by associates, consultants, and vendors to evaluate qualifications and experience and will not be used for marketing, sold, or shared outside Regions unless required by law. Information will be stored in accordance with regulatory requirements and Regions’ retention schedule for a minimum of three years. You may review or update your information by visiting the careers section of the system.
Job Description At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. The goal is to enhance brand recognition and reputation to drive business growth.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables partners to offer homeowners an option to pay for various home improvements, benefiting both contractor partners and homeowners.
Primary Responsibilities
Develops and executes communication strategies that complement each business’s strategic and marketing plans
Collaborates with internal partners to share success stories that illustrate internal communication themes and reinforce culture
Develops strategies to advance thought leadership and collaborates with Executive Communications on white papers, speeches, and other content
Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives
Collects data to understand message performance and optimizes messages for the marketplace and audience
Serves as the marketing message strategy subject matter expert to internal business partners
Oversees the development of unique customer communications (pricing schedules, collateral, customer letters for legal, branch consolidation, mergers, etc.)
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Communications, Marketing, or a related field with seven (7) years of related experience
Or Associate's degree in Communications, Marketing, or a related field with nine (9) years of related experience
Or High School Diploma or GED with eleven (11) years of related experience
Preferences
Management experience
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong organizational skills
Strong verbal and written communication skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details
Pay ranges are job specific and provided as a point of market reference for compensation decisions. Other factors impacting pay include experience, skills, knowledge, contribution, location, and performance. Pay varies among associates within the same job.
The target information below is based on the Metropolitan Statistical Area Market Range for the position location and level.
Job Range Target:
Minimum:
$95,603.75 USD
Median:
$125,300.00 USD
Incentive Pay Plans:
This job may participate in an annual discretionary bonus plan.
Benefits Information
Regions offers a benefits package that is flexible and comprehensive. Benefits information is informational and not a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated for any class of associate at any time. To learn more, visit the Regions benefits page.
Location
Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
Job applications are accepted electronically through our career site for a minimum of five business days from posting. Higher-volume postings may remain active longer due to business need and may be closed at any time at the discretion of the company.
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Regions is dedicated to safeguarding private and personally identifiable information submitted for job opportunities. Information may be reviewed by associates, consultants, and vendors to evaluate qualifications and experience and will not be used for marketing, sold, or shared outside Regions unless required by law. Information will be stored in accordance with regulatory requirements and Regions’ retention schedule for a minimum of three years. You may review or update your information by visiting the careers section of the system.
Job Description At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. The goal is to enhance brand recognition and reputation to drive business growth.
Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables partners to offer homeowners an option to pay for various home improvements, benefiting both contractor partners and homeowners.
Primary Responsibilities
Develops and executes communication strategies that complement each business’s strategic and marketing plans
Collaborates with internal partners to share success stories that illustrate internal communication themes and reinforce culture
Develops strategies to advance thought leadership and collaborates with Executive Communications on white papers, speeches, and other content
Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives
Collects data to understand message performance and optimizes messages for the marketplace and audience
Serves as the marketing message strategy subject matter expert to internal business partners
Oversees the development of unique customer communications (pricing schedules, collateral, customer letters for legal, branch consolidation, mergers, etc.)
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Communications, Marketing, or a related field with seven (7) years of related experience
Or Associate's degree in Communications, Marketing, or a related field with nine (9) years of related experience
Or High School Diploma or GED with eleven (11) years of related experience
Preferences
Management experience
Strong knowledge of the financial services industry and applicable products, services, and data
Skills and Competencies
Ability to learn additional systems as needed
Ability to manage multiple priorities simultaneously
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Strong organizational skills
Strong verbal and written communication skills
Strong work ethic and self-motivation
Position Type Full time
Compensation Details
Pay ranges are job specific and provided as a point of market reference for compensation decisions. Other factors impacting pay include experience, skills, knowledge, contribution, location, and performance. Pay varies among associates within the same job.
The target information below is based on the Metropolitan Statistical Area Market Range for the position location and level.
Job Range Target:
Minimum:
$95,603.75 USD
Median:
$125,300.00 USD
Incentive Pay Plans:
This job may participate in an annual discretionary bonus plan.
Benefits Information
Regions offers a benefits package that is flexible and comprehensive. Benefits information is informational and not a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated for any class of associate at any time. To learn more, visit the Regions benefits page.
Location
Salt Lake City, Utah
Equal Opportunity Employer/including Disabled/Veterans
Job applications are accepted electronically through our career site for a minimum of five business days from posting. Higher-volume postings may remain active longer due to business need and may be closed at any time at the discretion of the company.
#J-18808-Ljbffr