Events Marketing Specialist - Marketing & Comm (Hybrid - Greater Chicago)
NWS, Chicago, Illinois, United States, 60290
Events Marketing Specialist - Marketing & Comm (U.S. Remote)
Position Overview
The Events Marketing Specialist oversees planning, logistics, and execution of tradeshows, open houses, customer engagements, and more. Ensures high-quality customer experiences and supports performance tracking and reporting across events.
Key Responsibilities Event Planning & Logistics
Manage shipping, setup, breakdown, booth coordination, and onsite logistics.
Oversee logistics for all events including venue selection, vendor relations, booth design, and operational planning.
Prepare event schedules, staffing plans, and equipment lists.
Coordinate photography, recap documentation, and promotional materials.
Cross-Functional Collaboration
Collaborate with Digital Marketing in event promotion and follow-up messaging.
Collaborate with Channel Marketing for vendor-supported campaigns.
Performance Tracking
Collect and record lead data, event analytics, and attendee engagement.
Prepare post-event summaries, including insights and recommendations, alongside Events Marketing Manager.
Support ROI assessment and efficiency improvements.
Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Event Management, Business, or related field.
4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support.
Proven experience managing logistics for multiple concurrent events, including shipping, booth setup, travel arrangements, and vendor coordination.
Experience supporting promotional activities, content preparation, and pre/post-event communication.
Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up. Experience preparing event summaries, recaps, and performance reports.
Comfort working with cross-functional teams–including Digital Marketing, Channel/Vendor teams, Sales, and Operations.
Ability and willingness to travel up to 50%, including nights and weekends as needed.
Technical Skills
Proficiency with event coordination tools or project management platforms (e.g., Front, Asana, Monday.com, Trello).
Basic skills in using marketing automation or email platforms for event promotion.
Ability to understand or interpret event analytics dashboards (traffic, leads, engagement metrics).
Strong proficiency with Microsoft Office/Google Workspace, especially Excel/Sheets and PowerPoint/Slides.
Basic familiarity with creative/design review (signage, print materials, banners) is a plus.
Key Competencies Event Logistics & Execution
Strong operational and organizational skills to manage shipping, booth setup, equipment, and on-site needs.
Detail-oriented with the ability to execute error-free event logistics and maintain accuracy under tight timelines.
Skilled at coordinating venues, vendors, materials, and staffing to ensure smooth event delivery.
Planning & Project Management
Strong ability to juggle multiple events, deadlines, and teams simultaneously.
Excellent time management skills with a focus on preparation, checklists, and proactive issue resolution.
Effective at anticipating risks and solving challenges before and during events.
Cross-Functional Collaboration
Works well across Marketing, Channel/Vendor teams, and Sales to deliver cohesive event experiences.
Strong communicator capable of aligning stakeholders and ensuring event materials, messaging, and staffing are on track.
Cooperative and dependable contributor to event promotion and follow-up activities.
Communication & Customer Experience
Professional, polished communication skills for interacting with attendees, vendors, and internal teams.
Ability to ensure events reflect high-quality brand standards and deliver a positive customer experience.
Skilled at capturing and communicating event highlights, photography needs, and recap materials.
Analytical & Results-Oriented
Can track and interpret event metrics including leads, engagement, and cost efficiency.
Able to produce clear post-event summaries with insights and recommendations.
Supports ROI assessment by maintaining accurate lead data and logistics documentation.
Adaptability & Problem-Solving
Comfortable working in fast-paced environments and adapting to last-minute changes.
Resourceful and solutions-oriented during onsite execution, especially when unexpected issues arise.
Resilient and able to operate effectively during heavy travel periods or tight schedules.
Brand & Quality Orientation
Ensures booth design, signage, materials, and event execution align with brand standards.
Maintains a high standard of professionalism and attention to detail in all event touchpoints.
Key Performance Indicators (KPIs)
On-Time Logistics Execution: % of error-free event logistics.
Lead Capture Accuracy: % of clean, complete data submissions.
Event Cost Efficiency: % of events executed within projected budgets.
Staff Readiness Score: Post-event survey feedback from participating teams.
Additional
Includes up to 50% travel during peak event season. All corresponding travel expenses are covered by company.
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Key Responsibilities Event Planning & Logistics
Manage shipping, setup, breakdown, booth coordination, and onsite logistics.
Oversee logistics for all events including venue selection, vendor relations, booth design, and operational planning.
Prepare event schedules, staffing plans, and equipment lists.
Coordinate photography, recap documentation, and promotional materials.
Cross-Functional Collaboration
Collaborate with Digital Marketing in event promotion and follow-up messaging.
Collaborate with Channel Marketing for vendor-supported campaigns.
Performance Tracking
Collect and record lead data, event analytics, and attendee engagement.
Prepare post-event summaries, including insights and recommendations, alongside Events Marketing Manager.
Support ROI assessment and efficiency improvements.
Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Event Management, Business, or related field.
4+ years of experience in event planning, tradeshow coordination, experiential marketing, or field marketing support.
Proven experience managing logistics for multiple concurrent events, including shipping, booth setup, travel arrangements, and vendor coordination.
Experience supporting promotional activities, content preparation, and pre/post-event communication.
Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up. Experience preparing event summaries, recaps, and performance reports.
Comfort working with cross-functional teams–including Digital Marketing, Channel/Vendor teams, Sales, and Operations.
Ability and willingness to travel up to 50%, including nights and weekends as needed.
Technical Skills
Proficiency with event coordination tools or project management platforms (e.g., Front, Asana, Monday.com, Trello).
Basic skills in using marketing automation or email platforms for event promotion.
Ability to understand or interpret event analytics dashboards (traffic, leads, engagement metrics).
Strong proficiency with Microsoft Office/Google Workspace, especially Excel/Sheets and PowerPoint/Slides.
Basic familiarity with creative/design review (signage, print materials, banners) is a plus.
Key Competencies Event Logistics & Execution
Strong operational and organizational skills to manage shipping, booth setup, equipment, and on-site needs.
Detail-oriented with the ability to execute error-free event logistics and maintain accuracy under tight timelines.
Skilled at coordinating venues, vendors, materials, and staffing to ensure smooth event delivery.
Planning & Project Management
Strong ability to juggle multiple events, deadlines, and teams simultaneously.
Excellent time management skills with a focus on preparation, checklists, and proactive issue resolution.
Effective at anticipating risks and solving challenges before and during events.
Cross-Functional Collaboration
Works well across Marketing, Channel/Vendor teams, and Sales to deliver cohesive event experiences.
Strong communicator capable of aligning stakeholders and ensuring event materials, messaging, and staffing are on track.
Cooperative and dependable contributor to event promotion and follow-up activities.
Communication & Customer Experience
Professional, polished communication skills for interacting with attendees, vendors, and internal teams.
Ability to ensure events reflect high-quality brand standards and deliver a positive customer experience.
Skilled at capturing and communicating event highlights, photography needs, and recap materials.
Analytical & Results-Oriented
Can track and interpret event metrics including leads, engagement, and cost efficiency.
Able to produce clear post-event summaries with insights and recommendations.
Supports ROI assessment by maintaining accurate lead data and logistics documentation.
Adaptability & Problem-Solving
Comfortable working in fast-paced environments and adapting to last-minute changes.
Resourceful and solutions-oriented during onsite execution, especially when unexpected issues arise.
Resilient and able to operate effectively during heavy travel periods or tight schedules.
Brand & Quality Orientation
Ensures booth design, signage, materials, and event execution align with brand standards.
Maintains a high standard of professionalism and attention to detail in all event touchpoints.
Key Performance Indicators (KPIs)
On-Time Logistics Execution: % of error-free event logistics.
Lead Capture Accuracy: % of clean, complete data submissions.
Event Cost Efficiency: % of events executed within projected budgets.
Staff Readiness Score: Post-event survey feedback from participating teams.
Additional
Includes up to 50% travel during peak event season. All corresponding travel expenses are covered by company.
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