Purple Drive LLC
Job Title: Content Strategist
Location:
Minnesota (MN), Irving, TX, or Charlotte, NC
Experience Required:
8+ Years
Employment Type:
Contract
Role Overview We are seeking an experienced
Content Strategist
to lead the planning, development, and optimization of content across web, social, and digital marketing channels. This role requires strong strategic thinking, editorial expertise, and data‑driven decision‑making to ensure content aligns with brand standards, engages target audiences, and supports overall marketing and business objectives.
The ideal candidate will collaborate closely with cross‑functional teams and leverage emerging trends, including
Generative AI , to enhance content effectiveness and scalability.
Content Strategy & Leadership
Develop and execute
comprehensive content strategies
across web, social, and digital campaigns.
Ensure all content aligns with
brand voice, tone, messaging, and marketing objectives .
Define content frameworks, messaging hierarchies, and storytelling approaches.
Cross‑Functional Collaboration
Partner with
product marketing, UX, design, development, and content authoring teams
to deliver cohesive and consistent digital experiences.
Provide strategic guidance on content structure, flow, and user engagement.
Optimization & Performance Management
Monitor and analyze
content performance metrics
such as engagement, conversion, and SEO impact.
Use insights from
Google Analytics, Adobe Analytics , and related tools to continuously refine content strategies.
Innovation & Emerging Trends
Explore and apply
emerging content trends , including
AI‑driven and Generative AI tools , to improve personalization, efficiency, and scale.
Recommend innovative approaches to content creation, distribution, and optimization.
Governance & Best Practices
Maintain
editorial calendars , content standards, and governance frameworks.
Enforce best practices for quality, accessibility, SEO, and brand compliance.
Lead knowledge‑sharing initiatives and contribute to content maturity across teams.
Required Skills & Qualifications
8+ years of experience in
content strategy, digital content, or content marketing
roles.
Proven experience developing content strategies aligned with
business and marketing goals .
Strong
SEO knowledge , including keyword research, on‑page optimization, and search trends.
Hands‑on experience with
Content Management Systems (CMS)
such as
Adobe Experience Manager (AEM), WordPress , or similar platforms.
Expertise in
analytics and performance tracking
using tools like Google Analytics and Adobe Analytics.
Excellent
writing, editing, and storytelling skills
across multiple formats (web, social, email).
Experience with
audience research, persona development , and content personalization.
Strong project management skills with the ability to manage timelines, editorial calendars, and multiple priorities.
Key Competencies
Strategic thinking with a strong data‑driven mindset.
Excellent communication and stakeholder collaboration skills.
Ability to balance creativity with structure and governance.
Adaptability to evolving digital platforms, tools, and AI‑driven content solutions.
High attention to detail and commitment to quality.
Technical & Functional Skills Content Strategy | SEO | CMS (AEM, WordPress) | Digital Analytics | Editorial & Storytelling | Audience Research | Project Management | Generative AI Tools
#J-18808-Ljbffr
Minnesota (MN), Irving, TX, or Charlotte, NC
Experience Required:
8+ Years
Employment Type:
Contract
Role Overview We are seeking an experienced
Content Strategist
to lead the planning, development, and optimization of content across web, social, and digital marketing channels. This role requires strong strategic thinking, editorial expertise, and data‑driven decision‑making to ensure content aligns with brand standards, engages target audiences, and supports overall marketing and business objectives.
The ideal candidate will collaborate closely with cross‑functional teams and leverage emerging trends, including
Generative AI , to enhance content effectiveness and scalability.
Content Strategy & Leadership
Develop and execute
comprehensive content strategies
across web, social, and digital campaigns.
Ensure all content aligns with
brand voice, tone, messaging, and marketing objectives .
Define content frameworks, messaging hierarchies, and storytelling approaches.
Cross‑Functional Collaboration
Partner with
product marketing, UX, design, development, and content authoring teams
to deliver cohesive and consistent digital experiences.
Provide strategic guidance on content structure, flow, and user engagement.
Optimization & Performance Management
Monitor and analyze
content performance metrics
such as engagement, conversion, and SEO impact.
Use insights from
Google Analytics, Adobe Analytics , and related tools to continuously refine content strategies.
Innovation & Emerging Trends
Explore and apply
emerging content trends , including
AI‑driven and Generative AI tools , to improve personalization, efficiency, and scale.
Recommend innovative approaches to content creation, distribution, and optimization.
Governance & Best Practices
Maintain
editorial calendars , content standards, and governance frameworks.
Enforce best practices for quality, accessibility, SEO, and brand compliance.
Lead knowledge‑sharing initiatives and contribute to content maturity across teams.
Required Skills & Qualifications
8+ years of experience in
content strategy, digital content, or content marketing
roles.
Proven experience developing content strategies aligned with
business and marketing goals .
Strong
SEO knowledge , including keyword research, on‑page optimization, and search trends.
Hands‑on experience with
Content Management Systems (CMS)
such as
Adobe Experience Manager (AEM), WordPress , or similar platforms.
Expertise in
analytics and performance tracking
using tools like Google Analytics and Adobe Analytics.
Excellent
writing, editing, and storytelling skills
across multiple formats (web, social, email).
Experience with
audience research, persona development , and content personalization.
Strong project management skills with the ability to manage timelines, editorial calendars, and multiple priorities.
Key Competencies
Strategic thinking with a strong data‑driven mindset.
Excellent communication and stakeholder collaboration skills.
Ability to balance creativity with structure and governance.
Adaptability to evolving digital platforms, tools, and AI‑driven content solutions.
High attention to detail and commitment to quality.
Technical & Functional Skills Content Strategy | SEO | CMS (AEM, WordPress) | Digital Analytics | Editorial & Storytelling | Audience Research | Project Management | Generative AI Tools
#J-18808-Ljbffr