Overview
K2J Marketing Partners is a company partners can depend on to develop their casino gift giveaway programs and execute their promotional needs & events. We offer custom sourcing, fulfillment, closeouts, retail brand offerings, promotional products, onsite event experiences, gift cards and more to fully promote their brand experience. Position
Marketing Specialist Responsibilities
The Marketing Specialist’s main responsibilities will be to support the development and execution of effective marketing strategies and various marketing campaigns. Deliver innovative, creative marketing/sales collateral in conjunction with providing support for the sales team. Provide expertise in creative digital content development and graphic support, as well as new and innovative ways of marketing product to advance company growth. Serve as design point person to produce sales collateral for customer-facing and internal projects. Execute marketing activities to generate leads, increase brand awareness, and drive customer engagement in a B2B space. Develop and implement a content calendar for LinkedIn and email that aligns with overall marketing objectives. Manage the company's LinkedIn presence, including creating and curating content, engaging with followers, and leveraging LinkedIn's features for brand promotion and thought leadership. Develop and deploy email campaigns, create email templates, and manage mailing lists. Prepare reports and analytics on the overall performance of various marketing campaigns for sales follow-up. Collaborate cross-functionally with sales, product development, and other teams to align marketing initiatives with business objectives. Stay current on industry trends and emerging technologies to ensure marketing strategies and tactics align with best practices. Ensure brand consistency across all marketing materials. Develop and update product sell sheets, decks, and collateral. Create high-quality copywriting to highlight unique product offerings. Organize and keep updated online assets: marketing graphics, collateral, high-res images, fonts, logos, etc. Create designs and concepts, both digital & print, for sales and advertising needs including print materials, email templates and more. Qualifications
Bachelor’s degree in Marketing, Communications, Interactive Digital Media, or related field. 3+ years of experience in a marketing role. Must have previous experience creating marketing strategies and managing projects. Experience with traditional and digital marketing, content marketing, and social media marketing. Previous experience managing an internal team and coordinating outside resources. Excellent writing skills combined with dynamic verbal and presentation skills. Strong relationship-building skills with the ability to manage own workflow. Accountable, self-starter who is flexible, highly adaptable and able to work at a fast pace. Candidate should be extremely organized, detail-oriented and possess an ability to learn quickly, multi-task and know how to prioritize duties to meet requests and deadlines. Experience with HubSpot CRM a plus. Exposure to email marketing campaign set up and execution desirable. Proficiency in the following computer applications: Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign), Microsoft Office Suite – Word, Powerpoint, Excel. Benefits
401(k) 401(k) matching Bonus based on performance Dental insurance Health insurance Paid time off
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K2J Marketing Partners is a company partners can depend on to develop their casino gift giveaway programs and execute their promotional needs & events. We offer custom sourcing, fulfillment, closeouts, retail brand offerings, promotional products, onsite event experiences, gift cards and more to fully promote their brand experience. Position
Marketing Specialist Responsibilities
The Marketing Specialist’s main responsibilities will be to support the development and execution of effective marketing strategies and various marketing campaigns. Deliver innovative, creative marketing/sales collateral in conjunction with providing support for the sales team. Provide expertise in creative digital content development and graphic support, as well as new and innovative ways of marketing product to advance company growth. Serve as design point person to produce sales collateral for customer-facing and internal projects. Execute marketing activities to generate leads, increase brand awareness, and drive customer engagement in a B2B space. Develop and implement a content calendar for LinkedIn and email that aligns with overall marketing objectives. Manage the company's LinkedIn presence, including creating and curating content, engaging with followers, and leveraging LinkedIn's features for brand promotion and thought leadership. Develop and deploy email campaigns, create email templates, and manage mailing lists. Prepare reports and analytics on the overall performance of various marketing campaigns for sales follow-up. Collaborate cross-functionally with sales, product development, and other teams to align marketing initiatives with business objectives. Stay current on industry trends and emerging technologies to ensure marketing strategies and tactics align with best practices. Ensure brand consistency across all marketing materials. Develop and update product sell sheets, decks, and collateral. Create high-quality copywriting to highlight unique product offerings. Organize and keep updated online assets: marketing graphics, collateral, high-res images, fonts, logos, etc. Create designs and concepts, both digital & print, for sales and advertising needs including print materials, email templates and more. Qualifications
Bachelor’s degree in Marketing, Communications, Interactive Digital Media, or related field. 3+ years of experience in a marketing role. Must have previous experience creating marketing strategies and managing projects. Experience with traditional and digital marketing, content marketing, and social media marketing. Previous experience managing an internal team and coordinating outside resources. Excellent writing skills combined with dynamic verbal and presentation skills. Strong relationship-building skills with the ability to manage own workflow. Accountable, self-starter who is flexible, highly adaptable and able to work at a fast pace. Candidate should be extremely organized, detail-oriented and possess an ability to learn quickly, multi-task and know how to prioritize duties to meet requests and deadlines. Experience with HubSpot CRM a plus. Exposure to email marketing campaign set up and execution desirable. Proficiency in the following computer applications: Adobe Creative Cloud (Acrobat, Photoshop, Illustrator, InDesign), Microsoft Office Suite – Word, Powerpoint, Excel. Benefits
401(k) 401(k) matching Bonus based on performance Dental insurance Health insurance Paid time off
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