Head of Marketing (Calabasas) Job at True Classic in Calabasas

True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly handson someone who can set bold direction while rolling up their sleeves to drive execution. This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., womens), evolve as an omnichannel business, and accelerate international growth. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance Owned Media & Lifecycle Management email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact Brand Strategy Shape and evolve True Classics brand strategy and positioning across all channels, geographies, and product categories Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant Content & Creative Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution Translate business strategy into clear marketing roadmaps and launch plans Marketing Analytics & Technology Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM Partner closely to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans, ensuring new products are differentiated, market-ready, and demand-backed Align on category strategy, pricing, promotions, and seasonal priorities, shaping demand through launches and campaigns that support assortment goals, inventory health, and margin objectives across channels Commercial channels (DTC, wholesale, retail, marketplaces): Serve as the central orchestrator of brand, demand, and GTM execution across all commercial channels, ensuring consistent positioning while tailoring activation to channel-specific needs Partner to optimize onsite experience, content, and merchandising in support of marketing campaigns, improving conversion, engagement, and full-funnel performance while maintaining brand standards Finance and Business Intelligence: Work closely to align marketing investment with revenue, margin, and profitability goals, establishing clear forecasting, KPI frameworks, and performance measurement tied to business outcomes 1015 years of progressive marketing experience, including executive leadership roles ~ Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment ~ Experience scaling marketing across new product categories and international markets ~ Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers ~ Strong analytical and financial acumen with the ability to translate data into clear business decisions ~ Excellent project management and organizational skills, with the ability to drive ideas from concept to execution ~ Track record of building, scaling, and inspiring high-performing teams ~ Background in apparel, consumer goods, or lifestyle brands Companypaid medical, dental, and vision insurance Free Employee Assistance Program (EAP) 75/month Work From Home Stipend $We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources. Founded in 2019, were a fastgrowing apparel brand obsessed with fit, quality, and impact. But were building more than great productswere building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create. Paint the Picture We set clear vision and help others see what great looks like. Seek the Truth We use data, customer insight, and curiosity to guide decisions. Build Leverage We maximize impact with the right mix of people, tools, automation, and AI. Be Creative We challenge the norm and find better ways to win. Lead with Empathy We care deeply about our customers and each other. If you thrive in fastpaced environments, take ownership of your work, and want to build something that actually moves the needle join us and help shape whats next at True Classic! #