Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website—Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
$180,000 - $230,000 a year
Cloaked is creating the first ever consumer based privacy eco‑system that offers complete data ownership, without sacrificing user experience.
About Cloaked: Cloaked gives you the ability to auto‑generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a data‑driven product leader with experience building features that drive habit formation, retention, and daily engagement in consumer products, come work with us.
The Role
Build Cloaked’s product‑led growth function from the ground up. You’ll design and ship the mechanics that drive user acquisition, activation, and retention through the product itself.
You’ll own freemium strategy, viral loops, referral mechanics, and onboarding—everything that happens after a user lands on the product. Think Duolingo’s streaks, Superhuman’s referral waitlist, or Notion’s viral sharing.
What will you do?
Ship growth features (60%)
- Build viral and referral mechanics into core product flows
- Own activation: onboarding, time‑to‑value, aha moments
- Create network effects through family plans and shared features
- Run experiments to test and iterate on growth hypotheses
Drive insights (25%)
- Own activation rate, viral coefficient, freemium conversion, referral metrics
- Model impact of growth initiatives on unit economics
- Analyze user behavior and identify high‑leverage opportunities
- Set up instrumentation and measurement frameworks
- Present data‑driven recommendations to leadership
Partner cross‑functionally (15%)
- Work with Engineering and Design to ship quickly
- Align with Marketing on messaging and acquisition strategy
- Collaborate with Data on analytics
- Influence overall product roadmap
What skills and experiences will help you?
- Built growth systems from scratch at a consumer company
- Strong with data: SQL, financial modeling, cohort analysis
- Shipped growth features that moved the needle (bring receipts)
- Consumer product experience required
Nice to have?
- Social network effects or social mechanics experience
- Privacy/security/fintech background
- Scaled with a company from 50→300+ people
- NYC‑based or willing to relocate
- PostHog/Amplitude/Mixpanel experience
What do we like?
- You ship fast and iterate based on what you learn.
- Have opinions on activation vs. retention priorities
- Know viral coefficient, CAC payback, cohort curves cold
- Can articulate when to optimize vs. rebuild
- You care deeply about user privacy and treat customer data the way you’d want yours treated.
What We Offer
Cloaked is a well‑funded Series A startup based out of NYC. Though we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built‑out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation & Benefits
We offer above‑market rate pay and equity based off of the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Cloaked employees have 401K, as well as top‑of‑the‑line health, dental, and vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
- Competitive PTO: We encourage employees to take a minimum number of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.