Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website—Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
$180,000 - $230,000 a year
Cloaked is creating the first ever consumer based privacy eco‑system that offers complete data ownership, without sacrificing user experience.
About Cloaked: Cloaked gives you the ability to auto‑generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a data‑driven product leader with experience building features that drive habit formation, retention, and daily engagement in consumer products, come work with us.
The Role Build Cloaked’s product‑led growth function from the ground up. You’ll design and ship the mechanics that drive user acquisition, activation, and retention through the product itself.
You’ll own freemium strategy, viral loops, referral mechanics, and onboarding—everything that happens after a user lands on the product. Think Duolingo’s streaks, Superhuman’s referral waitlist, or Notion’s viral sharing.
What will you do? Ship growth features (60%)
Build viral and referral mechanics into core product flows
Own activation: onboarding, time‑to‑value, aha moments
Create network effects through family plans and shared features
Run experiments to test and iterate on growth hypotheses
Drive insights (25%)
Own activation rate, viral coefficient, freemium conversion, referral metrics
Model impact of growth initiatives on unit economics
Analyze user behavior and identify high‑leverage opportunities
Set up instrumentation and measurement frameworks
Present data‑driven recommendations to leadership
Partner cross‑functionally (15%)
Work with Engineering and Design to ship quickly
Align with Marketing on messaging and acquisition strategy
Collaborate with Data on analytics
Influence overall product roadmap
What skills and experiences will help you?
Built growth systems from scratch at a consumer company
Strong with data: SQL, financial modeling, cohort analysis
Shipped growth features that moved the needle (bring receipts)
Consumer product experience required
Nice to have?
Social network effects or social mechanics experience
Privacy/security/fintech background
Scaled with a company from 50→300+ people
NYC‑based or willing to relocate
PostHog/Amplitude/Mixpanel experience
What do we like?
You ship fast and iterate based on what you learn.
Have opinions on activation vs. retention priorities
Know viral coefficient, CAC payback, cohort curves cold
Can articulate when to optimize vs. rebuild
You care deeply about user privacy and treat customer data the way you’d want yours treated.
What We Offer Cloaked is a well‑funded Series A startup based out of NYC. Though we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built‑out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation & Benefits We offer above‑market rate pay and equity based off of the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Cloaked employees have 401K, as well as top‑of‑the‑line health, dental, and vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
Competitive PTO: We encourage employees to take a minimum number of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home‑cooked meal going!
Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission‑driven team and help us build the future of online privacy!
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount
#J-18808-Ljbffr
$180,000 - $230,000 a year
Cloaked is creating the first ever consumer based privacy eco‑system that offers complete data ownership, without sacrificing user experience.
About Cloaked: Cloaked gives you the ability to auto‑generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a data‑driven product leader with experience building features that drive habit formation, retention, and daily engagement in consumer products, come work with us.
The Role Build Cloaked’s product‑led growth function from the ground up. You’ll design and ship the mechanics that drive user acquisition, activation, and retention through the product itself.
You’ll own freemium strategy, viral loops, referral mechanics, and onboarding—everything that happens after a user lands on the product. Think Duolingo’s streaks, Superhuman’s referral waitlist, or Notion’s viral sharing.
What will you do? Ship growth features (60%)
Build viral and referral mechanics into core product flows
Own activation: onboarding, time‑to‑value, aha moments
Create network effects through family plans and shared features
Run experiments to test and iterate on growth hypotheses
Drive insights (25%)
Own activation rate, viral coefficient, freemium conversion, referral metrics
Model impact of growth initiatives on unit economics
Analyze user behavior and identify high‑leverage opportunities
Set up instrumentation and measurement frameworks
Present data‑driven recommendations to leadership
Partner cross‑functionally (15%)
Work with Engineering and Design to ship quickly
Align with Marketing on messaging and acquisition strategy
Collaborate with Data on analytics
Influence overall product roadmap
What skills and experiences will help you?
Built growth systems from scratch at a consumer company
Strong with data: SQL, financial modeling, cohort analysis
Shipped growth features that moved the needle (bring receipts)
Consumer product experience required
Nice to have?
Social network effects or social mechanics experience
Privacy/security/fintech background
Scaled with a company from 50→300+ people
NYC‑based or willing to relocate
PostHog/Amplitude/Mixpanel experience
What do we like?
You ship fast and iterate based on what you learn.
Have opinions on activation vs. retention priorities
Know viral coefficient, CAC payback, cohort curves cold
Can articulate when to optimize vs. rebuild
You care deeply about user privacy and treat customer data the way you’d want yours treated.
What We Offer Cloaked is a well‑funded Series A startup based out of NYC. Though we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built‑out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation & Benefits We offer above‑market rate pay and equity based off of the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Cloaked employees have 401K, as well as top‑of‑the‑line health, dental, and vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
Competitive PTO: We encourage employees to take a minimum number of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home‑cooked meal going!
Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission‑driven team and help us build the future of online privacy!
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount
#J-18808-Ljbffr