Cross Tier Director, Programmatic

Company Description

About Team One: Team One is Publicis Groupe’s fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We’re known as the ‘architects of aspiration’ helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We’re a team of 400+ creators, doers, and difference-makers across six North American offices—Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we’re proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moët Hennessy, Citi, and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company’s Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

About this Position:

As a Cross Tier Director, Programmatic , you are the strategic and operational lead responsible for shaping, scaling, and elevating programmatic media across tiers, channels, and client portfolios. This role sets the vision for programmatic planning excellence while ensuring best-in-class execution, innovation, and performance across accounts—particularly within luxury and premium categories.

You will lead and mentor the programmatic planning team, including direct management of the Senior Media Planner, Programmatic, while serving as a senior strategic partner to clients, internal leadership, and cross-agency stakeholders. This role bridges strategy, activation, analytics, and innovation—ensuring programmatic efforts are integrated, future-forward, and consistently delivering business impact.

What You’ll Do:

• Own and evolve the programmatic planning vision across tiers, ensuring consistent frameworks, standards, and strategic rigor.
• Lead the development of advanced, full-funnel programmatic strategies across display, video, CTV, audio, and emerging channels.
• Act as the senior programmatic authority for assigned accounts, providing strategic oversight, problem-solving, and client leadership.
• Manage, mentor, and develop direct reports, including the Senior Media Planner, Programmatic, fostering growth, accountability, and excellence.
• Partner with activation, analytics, and technology teams to ensure seamless execution, optimization, and measurement across DSPs.
• Guide audience, data, and identity strategies, including 1P/2P/3P data, contextual solutions, clean rooms, and privacy-safe approaches.
• Establish and oversee measurement frameworks, testing roadmaps, and learning agendas in collaboration with analytics and insights teams.
• Evaluate and recommend new programmatic partners, platforms, and technologies to drive innovation and competitive advantage.
• Ensure quality control across all programmatic plans, outputs, and client deliverables.
• Translate complex performance data into compelling narratives and executive-level insights.
• Serve as a trusted senior advisor to clients, presenting strategies, results, and future opportunities.
• Collaborate closely with creative, account, and production teams to align media strategy with messaging, formats, and brand objectives.
• Contribute to thought leadership, POVs, and agency-wide best practices related to programmatic and cross-channel media.

What You Bring:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 8–10+ years of experience in digital media, with deep expertise in programmatic planning and strategy.
• Proven experience leading teams and managing senior-level planners.
• Advanced understanding of DSPs (DV360, The Trade Desk, Amazon DSP, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
• Strong experience with audience strategy, data activation, measurement, attribution, and optimization methodologies.
• Ability to synthesize complex data into clear, strategic recommendations for senior stakeholders.
• Experience working with luxury, automotive, or premium brands strongly preferred.
• Deep cross-channel knowledge spanning display, video, CTV, audio, native, and emerging programmatic formats.
• Exceptional communication, presentation, and storytelling skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Excel, PowerPoint, and media planning/reporting workflows.

Bonus if You Have:

• Hands-on-keyboard DSP experience
• Google Marketing Platform, Trade Desk, or Amazon Ads certifications
• Experience with brand lift studies, MMM, MTA, or advanced analytics
• Exposure to identity solutions, clean rooms, and privacy-first data models
• Experience driving automation, operational efficiencies, and scalable reporting solutions
• Experience with DCO and personalization at scale
• Multi-tier or cross-portfolio leadership experience

Why It’s Great to Work Here:

• We live by our C.O.R.E. values:
• Collaborative - We work together to get better stuff done than we could alone.
• Optimistic - Honest and confident in our quest forward; believing the impossible is possible.
• Results-driven - Creativity is always in service of results and never for its own sake.
• Entrepreneurial - Build something new. Shoot for the moon.

• We offer comprehensive benefits and ‘work perks’ like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + “pawternity” leave, etc.

• We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).

• We’re part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.

• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.
• We have a lot fun! We have a whole committee called “Team Fun” that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: (To be provided). This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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