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Senior Brand Manager – Raleigh

SalaryGuide, WorkFromHome

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Responsibilities

  • Brand Strategy & Execution: Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives
  • Brand Strategy & Execution: Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals
  • Brand Strategy & Execution: Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots
  • Brand Strategy & Execution: Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy
  • Product Management: Prioritize and allocate resources across brands to maximize impact and ROI
  • Product Management: Ensure brand consistency while tailoring approaches to product-specific needs and market segments
  • Product Management: Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise
  • Product Management: Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly

Requirements

  • Bachelor’s degree in Marketing, Life Sciences, Business, or related field required
  • 4+ years of marketing / launch experience in U.S. pharma/biotech markets
  • Proven ability to manage multiple brands or indications simultaneously
  • Strong cross-functional leadership and communication skills
  • Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach
  • Travel: Hybrid
  • Travel: ~20–30% (including conferences, sales meetings, field rides, etc.)
  • Physical & Mental Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Preferred

  • MBA or advanced degree preferred
  • CNS experience preferred

Benefits

  • Competitive compensation package, including an annual bonus based on company performance
  • Incentive compensation program
  • Car reimbursement program and gas card for business and personal use
  • Comprehensive health coverage (medical, dental, vision, and prescription)
  • Hybrid work model enabling two days from home and three days in the office
  • 401(k) retirement savings plan with dollar-for-dollar match up to 5%
  • Generous vacation days (up to 15 days annually + rollover up to 40 hours)
  • Five sick/wellness days

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