Coca-Cola HBC
Overview
Come join the Customer Strategic Insights team! This team is embedded within the Foodservice and On-Premise (FSOP) organization for the Coca-Cola North America Operating Unit. We are a pivotal team in how our company drives the marketplace with Customer teams through best-in-class insights, strategy, and storytelling. The Director, Customer Strategic Insights team is responsible for leading category management and guest insights projects working closely with the Customer Marketing and Sales organizations. The Customer Strategic Insights Team focuses on developing strategies and tactics to maximize opportunities for our customers, categories, and Coca-Cola, through a variety of vehicles including customer and category reviews, fielding primary research, and creating enabling materials for the broader FSOP organization through the Insights Center of Excellence.
What You’ll Do for Us
Department Subject Matter Experts: Leading by example with FSOP Analytics/Data Asset Tools and Resources.
Insights Generators: Storytelling on State of FSOP Category and Customer Landscape with our Customer teams by modeling usage of analytic assets.
Customer Collaborators: Focusing on Strategic and Informed Customer Business Planning, ongoing Customer Commitment, and Assortment Strategies with Key Portfolio Customers.
Network Promoters: Syncing with Human Insights, Retail Category Leadership, Planning & Strategy Departments and our broader Customer Value and Growth department for consistent messaging internally and externally.
Capability Advocates: Aligning with Platform Services, Retail Category Leadership, and Human Insights to keep NAOU at the forefront of analytic/data assets in FSOP.
This Director role must leverage influencing skills across the team, FSOP, and NAOU. The ability to think broadly and strategically is imperative to success.
Experience
5-7+ years of work experience, preferably in CPG.
Bachelor’s degree required – Preferred MBA or other advanced degree.
Regular customer engagement strongly preferred.
Background of owning and using primary research projects and budgets strongly preferred.
A mix of strong analytical, project management and storytelling experiences.
Experience with Foodservice and On Premise preferred.
Experience presenting to senior leaders of own and external organizations.
Prior consulting and category management or sales experience strongly preferred.
Proven track record for delivering sustainable results.
Technical/Functional Skills
Heavy usage with Coca-Cola Foodservice data sources and subscribed platforms (DINE, CBL, Circana, Datassential, Technomic, Mintel, Euromonitor, Placer.AI, MRI Simmons).
Willingness to learn new tools/solutions and become an active ambassador of new programs.
Advanced strategic thinking, including framing of issues, solutions and paths to implementation.
Business planning, inclusive of corporate and customer needs/considerations.
Highly analytical, incorporating market and customer research, financials, customer & sales team feedback.
Ability to collaborate with key internal/external cross-functional teams; effectively influencing a wide variety of stakeholders.
Strong ability to manage multiple deadlines from different stakeholders, and to prioritize high-leverage opportunities.
Effective communication & building relationships at all organizational levels.
Ability to champion initiatives end to end.
Leadership of fielding primary qualitative and quantitative research; connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies.
Need to communicate complex concepts and information to a wide, varied audience in concise and engaging manner.
Highly proficient in Excel, PowerPoint – with experience in Power BI – as platforms for integrating disparate data sources with visuals and language.
What We Can Do For You
Iconic Brand:
Work on the most recognized brand in the world and contribute to developing the brand’s next chapter.
Exposure to World Class Leaders:
Access to global marketing leaders, expanding your network and exposure to emerging digital platforms and marketing insights.
Creative Team Culture:
Be inspired by top brand leaders and agencies, fostering a culture that supports risk-taking and innovation.
Skills: Leadership; Analytical Thinking; Consumer Trends; Market Research; Brand Storytelling; Microsoft Office; Data Visualization; Communication; Stakeholder Management
#J-18808-Ljbffr
Come join the Customer Strategic Insights team! This team is embedded within the Foodservice and On-Premise (FSOP) organization for the Coca-Cola North America Operating Unit. We are a pivotal team in how our company drives the marketplace with Customer teams through best-in-class insights, strategy, and storytelling. The Director, Customer Strategic Insights team is responsible for leading category management and guest insights projects working closely with the Customer Marketing and Sales organizations. The Customer Strategic Insights Team focuses on developing strategies and tactics to maximize opportunities for our customers, categories, and Coca-Cola, through a variety of vehicles including customer and category reviews, fielding primary research, and creating enabling materials for the broader FSOP organization through the Insights Center of Excellence.
What You’ll Do for Us
Department Subject Matter Experts: Leading by example with FSOP Analytics/Data Asset Tools and Resources.
Insights Generators: Storytelling on State of FSOP Category and Customer Landscape with our Customer teams by modeling usage of analytic assets.
Customer Collaborators: Focusing on Strategic and Informed Customer Business Planning, ongoing Customer Commitment, and Assortment Strategies with Key Portfolio Customers.
Network Promoters: Syncing with Human Insights, Retail Category Leadership, Planning & Strategy Departments and our broader Customer Value and Growth department for consistent messaging internally and externally.
Capability Advocates: Aligning with Platform Services, Retail Category Leadership, and Human Insights to keep NAOU at the forefront of analytic/data assets in FSOP.
This Director role must leverage influencing skills across the team, FSOP, and NAOU. The ability to think broadly and strategically is imperative to success.
Experience
5-7+ years of work experience, preferably in CPG.
Bachelor’s degree required – Preferred MBA or other advanced degree.
Regular customer engagement strongly preferred.
Background of owning and using primary research projects and budgets strongly preferred.
A mix of strong analytical, project management and storytelling experiences.
Experience with Foodservice and On Premise preferred.
Experience presenting to senior leaders of own and external organizations.
Prior consulting and category management or sales experience strongly preferred.
Proven track record for delivering sustainable results.
Technical/Functional Skills
Heavy usage with Coca-Cola Foodservice data sources and subscribed platforms (DINE, CBL, Circana, Datassential, Technomic, Mintel, Euromonitor, Placer.AI, MRI Simmons).
Willingness to learn new tools/solutions and become an active ambassador of new programs.
Advanced strategic thinking, including framing of issues, solutions and paths to implementation.
Business planning, inclusive of corporate and customer needs/considerations.
Highly analytical, incorporating market and customer research, financials, customer & sales team feedback.
Ability to collaborate with key internal/external cross-functional teams; effectively influencing a wide variety of stakeholders.
Strong ability to manage multiple deadlines from different stakeholders, and to prioritize high-leverage opportunities.
Effective communication & building relationships at all organizational levels.
Ability to champion initiatives end to end.
Leadership of fielding primary qualitative and quantitative research; connecting business needs to appropriate research methods, and extracting strategic, actionable value from studies.
Need to communicate complex concepts and information to a wide, varied audience in concise and engaging manner.
Highly proficient in Excel, PowerPoint – with experience in Power BI – as platforms for integrating disparate data sources with visuals and language.
What We Can Do For You
Iconic Brand:
Work on the most recognized brand in the world and contribute to developing the brand’s next chapter.
Exposure to World Class Leaders:
Access to global marketing leaders, expanding your network and exposure to emerging digital platforms and marketing insights.
Creative Team Culture:
Be inspired by top brand leaders and agencies, fostering a culture that supports risk-taking and innovation.
Skills: Leadership; Analytical Thinking; Consumer Trends; Market Research; Brand Storytelling; Microsoft Office; Data Visualization; Communication; Stakeholder Management
#J-18808-Ljbffr