Vice President of Marketing
Location:
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Position Overview We are seeking an experienced, strategic, and data-driven
Vice President of Marketing
to lead end-to-end marketing, brand, and customer acquisition efforts for a premium photo printing and photo products business. This executive-level role is responsible for driving profitable growth, strengthening brand leadership in the premium photo printing space, and building a highly engaged community of creators across both consumer and professional audiences.
The
Vice President of Marketing
will set the vision and direction for all marketing initiatives while remaining hands-on and execution-focused. This role requires a leader who thinks like a startup operator, values experimentation and learning, and deeply understands the full customer journey from acquisition through retention.
Leadership Principles The ideal candidate aligns with the following leadership principles:
Maintains a growth mindset by setting high standards, embracing change, and learning from failure
Remains deeply customer-centered, focusing on the end-to-end customer experience
Takes ownership, uses data to drive decisions, and consistently digs deeper
Thinks and operates like a startup by moving quickly, staying flexible, and celebrating progress
Leads with humility and respect, assuming positive intent and fostering collaboration
Key Responsibilities Marketing Strategy & Growth
Lead the overall marketing, brand, and customer acquisition strategy to drive sustainable, profitable growth
Define and execute go-to-market strategies across consumer and professional segments
Establish clear KPIs and performance metrics to measure success across channels
Brand & Positioning
Strengthen and evolve brand positioning within the premium photo printing and personalized products market
Ensure consistent brand messaging, visual identity, and voice across all touchpoints
Build brand equity while supporting performance-driven marketing initiatives
Customer Acquisition & Lifecycle Marketing
Oversee acquisition strategies across digital channels, partnerships, and campaigns
Optimize the full customer lifecycle including acquisition, engagement, retention, and loyalty
Leverage data and insights to improve conversion, lifetime value, and customer satisfaction
Team Leadership & Cross-Functional Collaboration
Build, mentor, and lead a high-performing marketing organization
Partner closely with product, operations, creative, and leadership teams
Foster a culture of accountability, experimentation, and continuous improvement
Data, Analytics & Optimization
Use data, analytics, and testing to inform decisions and optimize marketing performance
Translate insights into actionable strategies that improve efficiency and ROI
Champion a test-and-learn mindset across all marketing functions
Qualifications & Experience
Senior leadership experience in marketing, preferably in e-commerce, consumer products, or premium/luxury brands
Proven track record of driving growth through integrated marketing and brand strategy
Strong understanding of digital marketing, customer acquisition, and lifecycle management
Experience leading teams and influencing cross-functional partners at an executive level
Highly analytical, strategic, and execution-oriented
Skills & Attributes
Visionary leader with a hands-on approach
Customer-obsessed with a strong understanding of user behavior
Comfortable operating in fast-paced, evolving environments
Strong communicator with the ability to inspire and align teams
Data-driven decision-maker with creative instincts
What We Offer
Comprehensive benefits package
Opportunity to lead and scale a premium, design-driven brand
Collaborative, entrepreneurial work environment
High-impact role with ownership over brand and growth strategy
#J-18808-Ljbffr
Brooklyn, NY Position Type:
Full-Time Schedule:
Monday through Friday, Standard Business Hours Salary:
Based on Experience
Position Overview We are seeking an experienced, strategic, and data-driven
Vice President of Marketing
to lead end-to-end marketing, brand, and customer acquisition efforts for a premium photo printing and photo products business. This executive-level role is responsible for driving profitable growth, strengthening brand leadership in the premium photo printing space, and building a highly engaged community of creators across both consumer and professional audiences.
The
Vice President of Marketing
will set the vision and direction for all marketing initiatives while remaining hands-on and execution-focused. This role requires a leader who thinks like a startup operator, values experimentation and learning, and deeply understands the full customer journey from acquisition through retention.
Leadership Principles The ideal candidate aligns with the following leadership principles:
Maintains a growth mindset by setting high standards, embracing change, and learning from failure
Remains deeply customer-centered, focusing on the end-to-end customer experience
Takes ownership, uses data to drive decisions, and consistently digs deeper
Thinks and operates like a startup by moving quickly, staying flexible, and celebrating progress
Leads with humility and respect, assuming positive intent and fostering collaboration
Key Responsibilities Marketing Strategy & Growth
Lead the overall marketing, brand, and customer acquisition strategy to drive sustainable, profitable growth
Define and execute go-to-market strategies across consumer and professional segments
Establish clear KPIs and performance metrics to measure success across channels
Brand & Positioning
Strengthen and evolve brand positioning within the premium photo printing and personalized products market
Ensure consistent brand messaging, visual identity, and voice across all touchpoints
Build brand equity while supporting performance-driven marketing initiatives
Customer Acquisition & Lifecycle Marketing
Oversee acquisition strategies across digital channels, partnerships, and campaigns
Optimize the full customer lifecycle including acquisition, engagement, retention, and loyalty
Leverage data and insights to improve conversion, lifetime value, and customer satisfaction
Team Leadership & Cross-Functional Collaboration
Build, mentor, and lead a high-performing marketing organization
Partner closely with product, operations, creative, and leadership teams
Foster a culture of accountability, experimentation, and continuous improvement
Data, Analytics & Optimization
Use data, analytics, and testing to inform decisions and optimize marketing performance
Translate insights into actionable strategies that improve efficiency and ROI
Champion a test-and-learn mindset across all marketing functions
Qualifications & Experience
Senior leadership experience in marketing, preferably in e-commerce, consumer products, or premium/luxury brands
Proven track record of driving growth through integrated marketing and brand strategy
Strong understanding of digital marketing, customer acquisition, and lifecycle management
Experience leading teams and influencing cross-functional partners at an executive level
Highly analytical, strategic, and execution-oriented
Skills & Attributes
Visionary leader with a hands-on approach
Customer-obsessed with a strong understanding of user behavior
Comfortable operating in fast-paced, evolving environments
Strong communicator with the ability to inspire and align teams
Data-driven decision-maker with creative instincts
What We Offer
Comprehensive benefits package
Opportunity to lead and scale a premium, design-driven brand
Collaborative, entrepreneurial work environment
High-impact role with ownership over brand and growth strategy
#J-18808-Ljbffr