Region Commercialization Manager - Mid-West
Coca-Cola Consolidated, Columbus, Ohio, United States, 43224
Overview
Job Overview: The Region Commercialization Manager - Mid-West is responsible for translating company-wide brand and channel commercialization strategies into locally relevant, region-specific commercialization plans. The Manager will work collaboratively with local sales operations leadership, customer teams and RGM counterparts to create effective commercial plans that mirror company strategy at the local level. This position will be locally based in the regions, with up to 60% travel required (some local same-day travel markets). Responsibilities
Develop and implement a customized region commercialization plan. Translate the total company channel commercial strategies into customized market unit tactics that meet the needs of the local region. Identify key needs of the local region and generate creative and customized commercial solutions to meet those needs while achieving goals and objectives set forth in the channel-centric commercial strategies. Ensure localized commercial marketing projects are aligned with corporate partner brand and company standards, policies and procedures. Ensure projects are appropriately resourced and positioned for success within agreed upon SLAs. Become the voice of commercial marketing in the local regions. Identify impactful customers and work collaboratively with marketing capabilities, customer teams, channel commercialization and consumer connections to ensure marketing plans are effectively implemented at the local level. Execute region commercialization tactics. Work with the corporate channel commercialization team, RGM, procurement, graphic design and consumer connections teams to create and procure marketing materials that meet local market needs. Develop communications to drive action at the local level to ensure consumption and implementation of the marketing elements. Collaborate with RGM and MU leadership to implement commercial strategy KPIs that deliver results as defined by winning criteria. Recommend brand and package additions and subtractions from the region commercial plan. Utilize brand and category indices to create a product segmentation strategy that aligns with consumer preference, customer makeup, and channel strategy. Knowledge, Skills, & Abilities
Marketing Strategy – Ability to understand the importance of long-term brand and channel commercial strategy while developing and implementing short-term initiatives that impact local market unit goals. Cross-Functional Collaboration – Ability to work with the local market unit team including sales operations, key customer leads, RGM and channel commercialization to translate company-wide strategies into applicable market unit tactics. Project Management – Ability to develop detailed commercial plans that articulate actions and accountability, balance multiple projects, and meet timelines while following processes for brand and legal approvals. Data-Driven Decision Making – Ability to review data analytics and organize inputs to arrive at conclusions or objectives. Commercial Marketing – Ability to establish consumer-centric marketing strategies and translate them into retailer-centric initiatives that meet channel needs. Experience – Experience in sales operations with a beverage distributor/bottler and collaborating on a team to develop and implement both short-term and long-term strategy. Minimum Qualifications
High School diploma or GED 3 to 5 years of relevant work experience Preferred Qualifications
College degree is preferred. Marketing or business would be a plus, but is not required. Work Environment
Office Environment. This position will sit in the Mid-West Region (preferably Columbus, OH area). Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
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Job Overview: The Region Commercialization Manager - Mid-West is responsible for translating company-wide brand and channel commercialization strategies into locally relevant, region-specific commercialization plans. The Manager will work collaboratively with local sales operations leadership, customer teams and RGM counterparts to create effective commercial plans that mirror company strategy at the local level. This position will be locally based in the regions, with up to 60% travel required (some local same-day travel markets). Responsibilities
Develop and implement a customized region commercialization plan. Translate the total company channel commercial strategies into customized market unit tactics that meet the needs of the local region. Identify key needs of the local region and generate creative and customized commercial solutions to meet those needs while achieving goals and objectives set forth in the channel-centric commercial strategies. Ensure localized commercial marketing projects are aligned with corporate partner brand and company standards, policies and procedures. Ensure projects are appropriately resourced and positioned for success within agreed upon SLAs. Become the voice of commercial marketing in the local regions. Identify impactful customers and work collaboratively with marketing capabilities, customer teams, channel commercialization and consumer connections to ensure marketing plans are effectively implemented at the local level. Execute region commercialization tactics. Work with the corporate channel commercialization team, RGM, procurement, graphic design and consumer connections teams to create and procure marketing materials that meet local market needs. Develop communications to drive action at the local level to ensure consumption and implementation of the marketing elements. Collaborate with RGM and MU leadership to implement commercial strategy KPIs that deliver results as defined by winning criteria. Recommend brand and package additions and subtractions from the region commercial plan. Utilize brand and category indices to create a product segmentation strategy that aligns with consumer preference, customer makeup, and channel strategy. Knowledge, Skills, & Abilities
Marketing Strategy – Ability to understand the importance of long-term brand and channel commercial strategy while developing and implementing short-term initiatives that impact local market unit goals. Cross-Functional Collaboration – Ability to work with the local market unit team including sales operations, key customer leads, RGM and channel commercialization to translate company-wide strategies into applicable market unit tactics. Project Management – Ability to develop detailed commercial plans that articulate actions and accountability, balance multiple projects, and meet timelines while following processes for brand and legal approvals. Data-Driven Decision Making – Ability to review data analytics and organize inputs to arrive at conclusions or objectives. Commercial Marketing – Ability to establish consumer-centric marketing strategies and translate them into retailer-centric initiatives that meet channel needs. Experience – Experience in sales operations with a beverage distributor/bottler and collaborating on a team to develop and implement both short-term and long-term strategy. Minimum Qualifications
High School diploma or GED 3 to 5 years of relevant work experience Preferred Qualifications
College degree is preferred. Marketing or business would be a plus, but is not required. Work Environment
Office Environment. This position will sit in the Mid-West Region (preferably Columbus, OH area). Equal Opportunity Employer - All qualified applicants will be considered for employment without regard to disability, protected veteran status, or any other characteristic protected by applicable law.
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