Business Growth Strategist (Sales)
Greenbaum Stiers Strategic Marketing Group, Columbus, Ohio, United States, 43224
Greenbaum Stiers is a full-service marketing agency specializing in marketing for home service businesses. Born from a home service company, we understand what it takes to grow contractor brands because we’ve done it ourselves. Our approach combines proven marketing strategy, data-driven decision-making, and hands-on execution to help our clients scale profitably.
Key Responsibilities
Business Development & Growth
Identify, pursue, and close new business opportunities aligned with Greenbaum Stiers’ ideal client profile Lead discovery calls and strategy discussions with prospective clients Translate business goals into clear, high-level marketing strategies and service recommendations Collaborate with leadership on proposals, pricing, and service structuring Build and maintain a healthy pipeline of qualified opportunities Represent Greenbaum Stiers at networking events, conferences, and industry functions Act as a strategic advisor and fractional CMO for assigned clients Lead onboarding strategy and ensure alignment between client goals and marketing execution Develop and guide overall marketing strategy across paid media, SEO, branding, and creative Analyze performance data and provide strategic recommendations for growth Identify upsell and cross-sell opportunities based on client needs and performance Support Account Managers and internal teams with strategic direction Collaboration & Internal Leadership
Work closely with Account Managers, Paid Media, SEO, and Creative teams to ensure alignment Participate in planning and strategic review sessions Provide feedback on service offerings based on market trends and client needs Work Authorization
Applicants must be authorized to work in the United States. Equal Opportunity Employer
Greenbaum Stiers is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, gender, age, disability, national origin, veteran status, or any other protected status. Qualifications
5+ years of experience in marketing, advertising, or business development Proven experience in sales, consulting, or growth strategy (agency experience strongly preferred) Strong understanding of lead generation efforts, including paid media (search, social, video, OTT), website performance and conversion optimization, SEO fundamentals and content strategy Comfortable working within analytics, CRM, and project management platforms to evaluate performance and guide strategy, including tools such as GA4, CallRail, AgencyAnalytics, ClickUp, and SEMrush. Experience working with or marketing for home service or home improvement businesses is a plus Strong communication and presentation skills Highly organized, self-motivated, and results-driven This Role Is a Fit If You…
Enjoy building relationships and driving business growth Are confident leading conversations with business owners and decision-makers Understand how marketing strategy connects to revenue and profitability Thrive in a performance-driven environment where results matter Are comfortable with a sales-oriented role that rewards effort and execution Think strategically but can also get into the details when needed Have experience in marketing, advertising, or consulting and enjoy helping businesses grow Are willing to challenge owners respectfully when data conflicts with assumptions Prefer accountability over vibes (you like scorecards over story time) Preferred Experience
Advertising or marketing sales background Experience acting as a strategist, consultant, or fractional CMO Understanding of local service marketing, seasonality, and lead-based businesses Competitive compensation structure with significant performance-based earning potential Incentives tied directly to new business growth and client success Flexible hybrid work environment Paid time off and holidays Investment in professional development and continued learning Access to best-in-class tools and platforms A collaborative, results-driven team that values ownership, accountability, and work-life balance Job Application
Thank you for your interest in joining Greenbaum Stiers Strategic Marketing Group! Please complete the following form to apply for opportunities with our agency. All fields marked with an asterisk (*) are required. We are an equal opportunity employer and value diversity in our workplace. Personal Information Full Name * Preferred Name (if different) Email Address * Phone Number * Address * Street Address City State / Province / Region ZIP / Postal Code LinkedIn Profile (optional) Portfolio/Website (optional, highly recommended for creative roles)
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Business Development & Growth
Identify, pursue, and close new business opportunities aligned with Greenbaum Stiers’ ideal client profile Lead discovery calls and strategy discussions with prospective clients Translate business goals into clear, high-level marketing strategies and service recommendations Collaborate with leadership on proposals, pricing, and service structuring Build and maintain a healthy pipeline of qualified opportunities Represent Greenbaum Stiers at networking events, conferences, and industry functions Act as a strategic advisor and fractional CMO for assigned clients Lead onboarding strategy and ensure alignment between client goals and marketing execution Develop and guide overall marketing strategy across paid media, SEO, branding, and creative Analyze performance data and provide strategic recommendations for growth Identify upsell and cross-sell opportunities based on client needs and performance Support Account Managers and internal teams with strategic direction Collaboration & Internal Leadership
Work closely with Account Managers, Paid Media, SEO, and Creative teams to ensure alignment Participate in planning and strategic review sessions Provide feedback on service offerings based on market trends and client needs Work Authorization
Applicants must be authorized to work in the United States. Equal Opportunity Employer
Greenbaum Stiers is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, gender, age, disability, national origin, veteran status, or any other protected status. Qualifications
5+ years of experience in marketing, advertising, or business development Proven experience in sales, consulting, or growth strategy (agency experience strongly preferred) Strong understanding of lead generation efforts, including paid media (search, social, video, OTT), website performance and conversion optimization, SEO fundamentals and content strategy Comfortable working within analytics, CRM, and project management platforms to evaluate performance and guide strategy, including tools such as GA4, CallRail, AgencyAnalytics, ClickUp, and SEMrush. Experience working with or marketing for home service or home improvement businesses is a plus Strong communication and presentation skills Highly organized, self-motivated, and results-driven This Role Is a Fit If You…
Enjoy building relationships and driving business growth Are confident leading conversations with business owners and decision-makers Understand how marketing strategy connects to revenue and profitability Thrive in a performance-driven environment where results matter Are comfortable with a sales-oriented role that rewards effort and execution Think strategically but can also get into the details when needed Have experience in marketing, advertising, or consulting and enjoy helping businesses grow Are willing to challenge owners respectfully when data conflicts with assumptions Prefer accountability over vibes (you like scorecards over story time) Preferred Experience
Advertising or marketing sales background Experience acting as a strategist, consultant, or fractional CMO Understanding of local service marketing, seasonality, and lead-based businesses Competitive compensation structure with significant performance-based earning potential Incentives tied directly to new business growth and client success Flexible hybrid work environment Paid time off and holidays Investment in professional development and continued learning Access to best-in-class tools and platforms A collaborative, results-driven team that values ownership, accountability, and work-life balance Job Application
Thank you for your interest in joining Greenbaum Stiers Strategic Marketing Group! Please complete the following form to apply for opportunities with our agency. All fields marked with an asterisk (*) are required. We are an equal opportunity employer and value diversity in our workplace. Personal Information Full Name * Preferred Name (if different) Email Address * Phone Number * Address * Street Address City State / Province / Region ZIP / Postal Code LinkedIn Profile (optional) Portfolio/Website (optional, highly recommended for creative roles)
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