Associate Manager, Integrated Marketing – Influencers, Partnerships & Events | Y
Jamieson Wellness Inc., Irvine, California, United States, 92713
Nutrawise Health & Beauty, a division of Jamieson Wellness is located in Irvine, California, and is a leading manufacturer of health and wellness supplements, including the award-winning line of youtheory® products.
Our Youtheory brand is widely distributed online and in club retail locations in the United States and Canada, with a growing global presence.
As a part of Jamieson Wellness Inc., a leading global health and wellness company, and Canada’s #1 VMS brand, our purpose is
Inspiring Better Lives Every Day. Job Summary
The Associate Manager, Integrated Marketing – Influencers, Partnership & Events supports the planning and execution of integrated marketing initiatives across
influencer marketing, brand partnerships & outreach, and experiential events . Reporting into the Sr. Integrated Marketing Manager, this role works closely with internal teams and external agencies to translate campaign strategy into thoughtful, on-brand execution. This is a highly collaborative, execution-focused role that requires strong judgment, exceptional organization, and
strong storytelling and written communication skills
with the ability to clearly articulate campaign intent, execution, and outcomes. This role is ideal for a marketer with
3–5 years of experience
who is deeply immersed in the wellness space and can connect the dots across creators, partners, and experiences—ensuring each activation ladders into a clear, cohesive campaign narrative. KEY RESPONSIBILITIES
Influencer Marketing (Agency-Led Execution) Manage day-to-day communication with the influencer agency, ensuring clarity on timelines, deliverables, and expectations Review agency recommendations and influencer lists; evaluate alignment with brand values, campaign objectives, and audience relevance Select and recommend influencers aligned with brand and campaign priorities Lead internal reviews and approvals for influencer content, ensuring brand, regulatory, and messaging alignment Oversee execution through posting and content delivery Track execution and performance; develop post-campaign recaps with insights, optimizations, and recommendations Brand Partnerships & Outreach Identify and lead outreach for brand partnership and collaboration opportunities aligned with campaign and brand priorities Manage day-to-day communication and coordination with partner brands Project manage partnership timelines, deliverables, and cross-functional alignment Ensure partnership activations are executed consistently and on-brand Track execution and performance; develop post-activation recaps with insights, learnings, and recommendations Event Planning & Execution Manage day-to-day communication with the events agency Project manage end-to-end event planning tied to campaign objectives, including timelines, production schedules, logistics, and deliverables Coordinate internal stakeholders and external vendors to ensure seamless execution Serve as a key point of contact for hands-on, on-site event execution to ensure seamless, on-brand delivery Track execution and performance; develop post-event recaps with insights and recommendations to inform future campaign executions Storytelling, Messaging & Campaign Narrative (Core Capability) Translate integrated campaign strategy into clear, cohesive narratives across influencer programs, partnerships, and events. Write and refine briefs, feedback, recaps, and documentation that clearly articulate campaign intent, execution, and outcomes. Ensure all executions ladder up to a consistent campaign story across touchpoints. Synthesize complex activations into clear takeaways for internal teams, leadership, and partners. Planning, Process & Execution Management Partner with the Sr. Integrated Marketing Manager to build and evolve executional processes across influencer, partnership, and event initiatives Maintain clear timelines, trackers, and documentation to support campaign execution and visibility Ensure deliverables, approvals, and performance data are captured accurately and kept up to date Flag risks, delays, or gaps in execution early, providing clear context to support decision-making Cross-Functional Collaboration Partner closely with Social Media, Creative, and E-commerce teams to support integrated campaign execution Communicate clearly and professionally with internal stakeholders and agency partners Share learnings and insights to strengthen future campaign planning and execution Key Performance Indicators On-time, on-budget execution of assigned campaign initiatives Influencer, partnership, and event deliverables executed vs. plan Campaign-aligned reach and traffic contribution Accuracy and consistency of trackers, timelines, and documentation Quality and clarity of campaign recaps and insights delivered Cross-functional and agency execution effectiveness QUALIFICATIONS & REQUIREMENTS Experience & Education Bachelor’s degree in Marketing, Communications, Business or a related field. 3–5 years of experience in influencer marketing, brand partnerships, experiential marketing, or integrated marketing Experience working with agencies and external partners Knowledge, Skills & Abilities Strong storytelling and written communication skills , with the ability to synthesize campaigns into clear, compelling narratives Strong project management and organizational skills with exceptional attention to detail Sound judgment and the ability to manage multiple workstreams simultaneously Comfortable operating in a fast-paced, cross-functional corporate environment Wellness is part of your everyday lifestyle—not just a professional interest. You actively engage with health, fitness, nutrition, and wellness brands, creators, and communities, and bring a strong point of view on what feels credible, elevated, and effective in the space Proactive, collaborative, and eager to make a difference in a growing wellness brand! Competitive salary, including discretionary performance-bases bonuses Life Insurance 401(k) Matching Flexible Spending Accounts Employee Assistance Program Vacation Time Employee Recognition Programs Learning & Development Work/Life Balance Fun Company Events Our Values ACCOUNTABILITY:
We do what we say. We take personal ownership for our work and actions and its impact on others and the business. RESPECT:
We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives. EXCELLENCE:
We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality. AGILITY:
We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance. The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
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Inspiring Better Lives Every Day. Job Summary
The Associate Manager, Integrated Marketing – Influencers, Partnership & Events supports the planning and execution of integrated marketing initiatives across
influencer marketing, brand partnerships & outreach, and experiential events . Reporting into the Sr. Integrated Marketing Manager, this role works closely with internal teams and external agencies to translate campaign strategy into thoughtful, on-brand execution. This is a highly collaborative, execution-focused role that requires strong judgment, exceptional organization, and
strong storytelling and written communication skills
with the ability to clearly articulate campaign intent, execution, and outcomes. This role is ideal for a marketer with
3–5 years of experience
who is deeply immersed in the wellness space and can connect the dots across creators, partners, and experiences—ensuring each activation ladders into a clear, cohesive campaign narrative. KEY RESPONSIBILITIES
Influencer Marketing (Agency-Led Execution) Manage day-to-day communication with the influencer agency, ensuring clarity on timelines, deliverables, and expectations Review agency recommendations and influencer lists; evaluate alignment with brand values, campaign objectives, and audience relevance Select and recommend influencers aligned with brand and campaign priorities Lead internal reviews and approvals for influencer content, ensuring brand, regulatory, and messaging alignment Oversee execution through posting and content delivery Track execution and performance; develop post-campaign recaps with insights, optimizations, and recommendations Brand Partnerships & Outreach Identify and lead outreach for brand partnership and collaboration opportunities aligned with campaign and brand priorities Manage day-to-day communication and coordination with partner brands Project manage partnership timelines, deliverables, and cross-functional alignment Ensure partnership activations are executed consistently and on-brand Track execution and performance; develop post-activation recaps with insights, learnings, and recommendations Event Planning & Execution Manage day-to-day communication with the events agency Project manage end-to-end event planning tied to campaign objectives, including timelines, production schedules, logistics, and deliverables Coordinate internal stakeholders and external vendors to ensure seamless execution Serve as a key point of contact for hands-on, on-site event execution to ensure seamless, on-brand delivery Track execution and performance; develop post-event recaps with insights and recommendations to inform future campaign executions Storytelling, Messaging & Campaign Narrative (Core Capability) Translate integrated campaign strategy into clear, cohesive narratives across influencer programs, partnerships, and events. Write and refine briefs, feedback, recaps, and documentation that clearly articulate campaign intent, execution, and outcomes. Ensure all executions ladder up to a consistent campaign story across touchpoints. Synthesize complex activations into clear takeaways for internal teams, leadership, and partners. Planning, Process & Execution Management Partner with the Sr. Integrated Marketing Manager to build and evolve executional processes across influencer, partnership, and event initiatives Maintain clear timelines, trackers, and documentation to support campaign execution and visibility Ensure deliverables, approvals, and performance data are captured accurately and kept up to date Flag risks, delays, or gaps in execution early, providing clear context to support decision-making Cross-Functional Collaboration Partner closely with Social Media, Creative, and E-commerce teams to support integrated campaign execution Communicate clearly and professionally with internal stakeholders and agency partners Share learnings and insights to strengthen future campaign planning and execution Key Performance Indicators On-time, on-budget execution of assigned campaign initiatives Influencer, partnership, and event deliverables executed vs. plan Campaign-aligned reach and traffic contribution Accuracy and consistency of trackers, timelines, and documentation Quality and clarity of campaign recaps and insights delivered Cross-functional and agency execution effectiveness QUALIFICATIONS & REQUIREMENTS Experience & Education Bachelor’s degree in Marketing, Communications, Business or a related field. 3–5 years of experience in influencer marketing, brand partnerships, experiential marketing, or integrated marketing Experience working with agencies and external partners Knowledge, Skills & Abilities Strong storytelling and written communication skills , with the ability to synthesize campaigns into clear, compelling narratives Strong project management and organizational skills with exceptional attention to detail Sound judgment and the ability to manage multiple workstreams simultaneously Comfortable operating in a fast-paced, cross-functional corporate environment Wellness is part of your everyday lifestyle—not just a professional interest. You actively engage with health, fitness, nutrition, and wellness brands, creators, and communities, and bring a strong point of view on what feels credible, elevated, and effective in the space Proactive, collaborative, and eager to make a difference in a growing wellness brand! Competitive salary, including discretionary performance-bases bonuses Life Insurance 401(k) Matching Flexible Spending Accounts Employee Assistance Program Vacation Time Employee Recognition Programs Learning & Development Work/Life Balance Fun Company Events Our Values ACCOUNTABILITY:
We do what we say. We take personal ownership for our work and actions and its impact on others and the business. RESPECT:
We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives. EXCELLENCE:
We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality. AGILITY:
We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance. The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
#J-18808-Ljbffr