Associate Manager, Integrated Marketing - Shopper & Retail | Youtheory
Jamieson Wellness Inc., Irvine, California, United States, 92713
Nutrawise Health & Beauty, a division of Jamieson Wellness is located in Irvine, California, and is a leading manufacturer of health and wellness supplements, including the award-winning line of youtheory® products.
Our Youtheory brand is widely distributed online and in club retail locations in the United States and Canada, with a growing global presence.
As a part of Jamieson Wellness Inc., a leading global health and wellness company, and Canada’s #1 VMS brand, our purpose is Inspiring Better Lives Every Day.
Job Summary
The Associate Manager, Integrated Marketing - Shopper & Retail is a key contributor on youtheory’s Integrated Marketing team, supporting the development and execution of shopper marketing programs that drive brand visibility, trial, and sell-through across our priority retail and e-commerce partners, including Amazon, Costco, Sam’s Club, Sprouts Farmers Market, CVS, and Target. Reporting into the Sr. Integrated Marketing Manager, this role helps translate brand strategy into compelling, conversion-driven shopper experiences across in-store and digital retail environments. This position blends strong executional rigor with exceptional copywriting, ensuring that how youtheory shows up at the point of purchase is clear, persuasive, and on brand. This role is ideal for a shopper marketer with 3–5 years of experience in supplements or CPG who is a strong writer, highly organized, and ready to make an immediate impact within a growing wellness brand! KEY RESPONSIBILITIES
Shopper Marketing Strategy & Execution
Support the development and execution of shopper marketing strategies that align with integrated brand priorities, retailer objectives, and commercial goals Execute in-store and omnichannel shopper marketing programs across key retail partners and e-commerce platforms Assist in testing, refining, and optimizing shopper initiatives to improve trial, conversion, and repeat purchase Retail Copywriting & Messaging (Core Responsibility)
Write and refine high-impact shopper-facing copy across in-store signage, displays, shelf messaging, endcaps, retailer digital placements, and e-commerce content Translate brand positioning, product benefits, and claims into clear, compelling retail copy that resonates with shoppers at the moment of decision Ensure all shopper-facing copy is on brand, consumer-relevant, retailer-appropriate, and compliant Review and quality-check copy across all retail touchpoints, maintaining a high editorial bar Continuously optimize messaging based on performance data, shopper insights, and retailer feedback Cross-Functional Collaboration (as part of Integrated Marketing)
Work closely with Sales to align shopper programs and messaging to retailer calendars, promotions, and Business Planning priorities Collaborate with Creative, Digital, Social, Innovation, E-commerce, and external agency partners to ensure cohesive execution across the path to purchase Serve as a key day-to-day Integrated Marketing contact for shopper-related execution Retail Assets & In-Store Execution
Support the development and execution of retail point-of-sale materials, displays, signage, and retailer digital assets Ensure messaging and assets are tailored by retailer, channel, and shopper mindset Evaluate asset and messaging effectiveness and recommend improvements to drive retail performance Performance Measurement & Insights
Support the collection and analysis of shopper program performance, sales impact, and KPIs Assist in post-program recaps, identifying messaging and executional learnings Leverage syndicated data (SPINS, Nielsen, IRI) and retailer insights to inform recommendations KEY PERFORMANCE INDICATORS
Quality, clarity, and effectiveness of shopper-facing copy On-time, on-brand execution of shopper marketing initiatives Strength of insights and optimization recommendations Cross-functional alignment and executional excellence QUALIFICATIONS & REQUIREMENTS
Experience & Education
Bachelor’s degree in Marketing, Business, Communications, or a related field (required) 3–5 years of shopper marketing or retail marketing experience within CPG Proven experience writing shopper-facing, retail, or e-commerce copy is required Supplement, health & wellness, or food & beverage experience strongly preferred Experience supporting both brick-and-mortar retail and digital retail environments Knowledge, Skills & Abilities
Exceptional copywriting and editing skills, with the ability to simplify complex product benefits into persuasive retail messaging Strong understanding of shopper behavior and path-to-purchase dynamics across mass, club, grocery, and natural channels Proficiency in syndicated data sources (SPINS, Nielsen, IRI) with the ability to extract actionable insights. Strong project management and organizational skills; able to manage multiple initiatives simultaneously Detail-oriented with strong follow-through and ownership Collaborative, proactive, and comfortable working within a fast-paced Integrated Marketing team Competitive salary, including discretionary performance-bases bonuses Life Insurance 401(k) Matching Flexible Spending Accounts Employee Assistance Program Vacation Time Employee Recognition Programs Learning & Development Work/Life Balance Fun Company Events Our Values
ACCOUNTABILITY: We do what we say. We take personal ownership for our work and actions and its impact on others and the business. RESPECT: We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives. EXCELLENCE: We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality. AGILITY: We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance. The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
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The Associate Manager, Integrated Marketing - Shopper & Retail is a key contributor on youtheory’s Integrated Marketing team, supporting the development and execution of shopper marketing programs that drive brand visibility, trial, and sell-through across our priority retail and e-commerce partners, including Amazon, Costco, Sam’s Club, Sprouts Farmers Market, CVS, and Target. Reporting into the Sr. Integrated Marketing Manager, this role helps translate brand strategy into compelling, conversion-driven shopper experiences across in-store and digital retail environments. This position blends strong executional rigor with exceptional copywriting, ensuring that how youtheory shows up at the point of purchase is clear, persuasive, and on brand. This role is ideal for a shopper marketer with 3–5 years of experience in supplements or CPG who is a strong writer, highly organized, and ready to make an immediate impact within a growing wellness brand! KEY RESPONSIBILITIES
Shopper Marketing Strategy & Execution
Support the development and execution of shopper marketing strategies that align with integrated brand priorities, retailer objectives, and commercial goals Execute in-store and omnichannel shopper marketing programs across key retail partners and e-commerce platforms Assist in testing, refining, and optimizing shopper initiatives to improve trial, conversion, and repeat purchase Retail Copywriting & Messaging (Core Responsibility)
Write and refine high-impact shopper-facing copy across in-store signage, displays, shelf messaging, endcaps, retailer digital placements, and e-commerce content Translate brand positioning, product benefits, and claims into clear, compelling retail copy that resonates with shoppers at the moment of decision Ensure all shopper-facing copy is on brand, consumer-relevant, retailer-appropriate, and compliant Review and quality-check copy across all retail touchpoints, maintaining a high editorial bar Continuously optimize messaging based on performance data, shopper insights, and retailer feedback Cross-Functional Collaboration (as part of Integrated Marketing)
Work closely with Sales to align shopper programs and messaging to retailer calendars, promotions, and Business Planning priorities Collaborate with Creative, Digital, Social, Innovation, E-commerce, and external agency partners to ensure cohesive execution across the path to purchase Serve as a key day-to-day Integrated Marketing contact for shopper-related execution Retail Assets & In-Store Execution
Support the development and execution of retail point-of-sale materials, displays, signage, and retailer digital assets Ensure messaging and assets are tailored by retailer, channel, and shopper mindset Evaluate asset and messaging effectiveness and recommend improvements to drive retail performance Performance Measurement & Insights
Support the collection and analysis of shopper program performance, sales impact, and KPIs Assist in post-program recaps, identifying messaging and executional learnings Leverage syndicated data (SPINS, Nielsen, IRI) and retailer insights to inform recommendations KEY PERFORMANCE INDICATORS
Quality, clarity, and effectiveness of shopper-facing copy On-time, on-brand execution of shopper marketing initiatives Strength of insights and optimization recommendations Cross-functional alignment and executional excellence QUALIFICATIONS & REQUIREMENTS
Experience & Education
Bachelor’s degree in Marketing, Business, Communications, or a related field (required) 3–5 years of shopper marketing or retail marketing experience within CPG Proven experience writing shopper-facing, retail, or e-commerce copy is required Supplement, health & wellness, or food & beverage experience strongly preferred Experience supporting both brick-and-mortar retail and digital retail environments Knowledge, Skills & Abilities
Exceptional copywriting and editing skills, with the ability to simplify complex product benefits into persuasive retail messaging Strong understanding of shopper behavior and path-to-purchase dynamics across mass, club, grocery, and natural channels Proficiency in syndicated data sources (SPINS, Nielsen, IRI) with the ability to extract actionable insights. Strong project management and organizational skills; able to manage multiple initiatives simultaneously Detail-oriented with strong follow-through and ownership Collaborative, proactive, and comfortable working within a fast-paced Integrated Marketing team Competitive salary, including discretionary performance-bases bonuses Life Insurance 401(k) Matching Flexible Spending Accounts Employee Assistance Program Vacation Time Employee Recognition Programs Learning & Development Work/Life Balance Fun Company Events Our Values
ACCOUNTABILITY: We do what we say. We take personal ownership for our work and actions and its impact on others and the business. RESPECT: We do it together authentically and inclusively. We actively listen and engage each other, including diverse perspectives. EXCELLENCE: We drive to high standard for product, people and planet. We challenge the status quo and bring forward innovative ideas in the continuous pursuit of quality. AGILITY: We embrace change and act with flexibility. We welcome new ideas and feedback, swiftly incorporating them to improve our performance. The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
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