Sr. Global Marketing Manager, Commercial Excellence and Execution
BD Nogales Norte, Franklin Lakes, New Jersey, us, 07417
Overview
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. The Sr. Global Marketing Manager, Commercial Excellence & Execution will play a critical role within BD’s Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD’s go-to-market strategies, helps to strengthen commercial execution capabilities, and delivers measurable impact through best-in-class tools, processes, and training. BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer®) and acquisition technologies. This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence—ultimately accelerating growth and reinforcing BD’s leadership in the market. Responsibilities
Market Insights, Analytics & Modeling Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies. Develop and maintain market models to drive accurate short- and long-term forecast demand, assess growth opportunities, and guide resource allocation. Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis. Use data-driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives. Commercial Excellence & Execution Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions. Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions. Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools. Strategic Innovation Generate deep customer insights through qualitative and quantitative research to inform priorities. Identify unmet customer needs and translate them into actionable opportunities for new solutions. Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations. Conduct market modeling and forecasting to validate opportunity size and guide resource allocation. Collaborate cross-functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements. Go-to-Market Alignment Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation. Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training. Cross Functional Collaboration Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models. Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements. Qualifications
Education: BS/BA in business, science, marketing, or health care required MBA is preferred Experience: At least 6 to 8+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred) Business experience may include marketing, sales, sales training, business development Knowledge, Skills and Abilities Analytical Rigor: Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities. Customer Centric: Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs. Learning Agility: Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement Execution Orientation: Strong action orientation with excellent prioritization and multitasking skills. Strategic Mindset: Strategic thinker with a growth mindset and strong influencing capabilities. Cross-functional Collaboration: Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization. Communication: Exceptional communication, interpersonal, organizational, and creative problem-solving skills. Travel: 25% of the time Benefits
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Potential reimbursement of phone use Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age-related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Additional Information
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. The Sr. Global Marketing Manager, Commercial Excellence & Execution will play a critical role within BD’s Lab Specimen Management business, driving commercial strategy, execution, and sales enablement across global and regional teams. This role ensures execution of BD’s go-to-market strategies, helps to strengthen commercial execution capabilities, and delivers measurable impact through best-in-class tools, processes, and training. BD is the global market leader in specimen management, with a strong legacy in containment (BD Vacutainer®) and acquisition technologies. This position builds on that foundation by enabling commercial teams to implement with precision, consistency, and confidence—ultimately accelerating growth and reinforcing BD’s leadership in the market. Responsibilities
Market Insights, Analytics & Modeling Deliver actionable insights on market trends, customer segmentation, and driven dynamics to advise commercial strategies. Develop and maintain market models to drive accurate short- and long-term forecast demand, assess growth opportunities, and guide resource allocation. Translate insights into clear recommendations for execution teams, ensuring decisions are grounded in robust analysis. Use data-driven analytics to evaluate pricing strategies, portfolio performance, and ROI of commercial initiatives. Commercial Excellence & Execution Supervise and analyze commercial performance metrics to identify gaps and implement corrective actions. Support the development and deployment of sales enablement tools, training programs, and execution frameworks to drive BD Excellence across regions. Develop and implement a comprehensive framework to define, track, and analyze marketing metrics that measure the effectiveness of key commercial programs and tools. Strategic Innovation Generate deep customer insights through qualitative and quantitative research to inform priorities. Identify unmet customer needs and translate them into actionable opportunities for new solutions. Develop robust cases that outline market potential, financial impact, and strategic fit for proposed innovations. Conduct market modeling and forecasting to validate opportunity size and guide resource allocation. Collaborate cross-functionally with R&D, commercial, and regional teams to align innovation initiatives with customer and market requirements. Go-to-Market Alignment Ensure alignment between global marketing strategies and regional execution plans, providing clear guidance, resources and support for successful implementation. Support launch readiness and execution for new products and solutions, ensuring commercial teams are equipped with messaging, tools, and training. Cross Functional Collaboration Work closely with global marketing, regional sales, training, and operations teams to drive adoption of standard processes and standardize execution models. Serve as a key liaison between marketing and commercial teams to ensure feedback loops advise strategy and execution improvements. Qualifications
Education: BS/BA in business, science, marketing, or health care required MBA is preferred Experience: At least 6 to 8+ years’ work experience (IVD, Medical Device, Pharmaceutical or consulting experience is preferred) Business experience may include marketing, sales, sales training, business development Knowledge, Skills and Abilities Analytical Rigor: Highly analytical with a confirmed ability to synthesize data, identify trends, and uncover actionable insights that inform strategic decisions and unlock growth opportunities. Customer Centric: Strong customer orientation with a keen ability to uncover and address unmet stakeholder needs. Learning Agility: Demonstrates a strong capacity to learn quickly, adapt to new challenges, and apply insights across diverse situations to drive innovation and continuous improvement Execution Orientation: Strong action orientation with excellent prioritization and multitasking skills. Strategic Mindset: Strategic thinker with a growth mindset and strong influencing capabilities. Cross-functional Collaboration: Validated team player with the ability to collaborate effectively across functions in a highly matrixed organization. Communication: Exceptional communication, interpersonal, organizational, and creative problem-solving skills. Travel: 25% of the time Benefits
At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Potential reimbursement of phone use Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age-related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Additional Information
Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
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