CPG Sales and Project Manager
SingleThread Farm - Restaurant - Inn, Healdsburg, California, United States, 95448
Description
The CPG Sales and Project Manager is responsible for driving revenue growth while overseeing cross‑functional projects that support product launches, retail execution, and account success. This role bridges sales strategy and operational execution, ensuring timelines, deliverables, and customer expectations are met across key retail and distribution partners.
Key Responsibilities Sales & Account Management
Manage and grow key CPG accounts across retail, wholesale, and/or e‑commerce channels
Develop and execute sales strategies to achieve revenue, distribution, and margin targets
Own customer relationships, including buyer communication, forecasting, and promotional planning
Prepare and present sales decks, line reviews, pricing, and promotional proposals
Monitor sales performance, velocity, and inventory levels; recommend corrective actions
Project Management
Lead cross‑functional projects related to product launches, packaging updates, promotions, and retail resets
Develop project timelines, milestones, and deliverables; ensure on‑time execution
Coordinate with marketing, operations, supply chain, finance, and external partners
Track risks, dependencies, and resource needs across projects
Maintain project documentation and status reporting for leadership
Product & Launch Execution
Manage go‑to‑market plans for new products and line extensions
Ensure accurate setup of items (pricing, UPCs, case packs, specs) with internal teams and customers
Oversee retailer onboarding, item setup, and launch readiness
Collaborate with Marketing to align launch strategy, messaging, and execution across channels
Reporting & Analysis
Track KPIs including revenue, distribution, promo performance, and project timelines
Analyze sales data and customer insights to inform strategy and forecasts
Prepare regular performance reports for internal stakeholders
Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.
Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development.
Requirements Required
3–6+ years of experience in CPG sales, account management, and project management
Experience working with retailers, distributors, and e‑commerce platforms
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Excellent communication, presentation, and organizational skills
Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy
Tech‑savvy with proficiency in the Google Suite, Excel, PowerPoint, and CRM or project management tools
Must be able to work a varying shift, including evenings, weekends, and holidays
Preferred
Experience in food, beverage, beauty, or wellness CPG categories
Familiarity with retail portals (e.g., SPINS, Nielsen, IRI, Vendor Central, Retail Link)
Experience managing product launches or retail resets
PMP or other project management certification a plus
Environmental And/Or Physical Requirements
Ability to perform the essential job functions consistently, safely and successfully with the ADA and other federal, state, and local standards
Must be able to lift and carry up to 40 lbs; Ability to stand and/or sit for prolonged periods of time
Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment
KEY COMPETENCIES
Analytically minded: always thinking about how to use data to support decision‑making. Brings an analytical perspective to conversations and can explain their quantitative viewpoint to others
Independent, self‑starter: can push projects forward completely independently, proactively offers next steps and prioritizes their work on their own, does not require significant oversight
Collaborative: enjoys working with others towards a common goal and values cooperation
Oriented towards positive impact: taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
Decisive: accepting responsibility for making things happen, thinking ahead, and developing contingency plans
Motivated and committed: approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
Flexible: responding quickly and positively to changing environments
Be a positive role model: demonstrate the ethos of Kyle, Katina, Tony and the leadership team
#J-18808-Ljbffr
Key Responsibilities Sales & Account Management
Manage and grow key CPG accounts across retail, wholesale, and/or e‑commerce channels
Develop and execute sales strategies to achieve revenue, distribution, and margin targets
Own customer relationships, including buyer communication, forecasting, and promotional planning
Prepare and present sales decks, line reviews, pricing, and promotional proposals
Monitor sales performance, velocity, and inventory levels; recommend corrective actions
Project Management
Lead cross‑functional projects related to product launches, packaging updates, promotions, and retail resets
Develop project timelines, milestones, and deliverables; ensure on‑time execution
Coordinate with marketing, operations, supply chain, finance, and external partners
Track risks, dependencies, and resource needs across projects
Maintain project documentation and status reporting for leadership
Product & Launch Execution
Manage go‑to‑market plans for new products and line extensions
Ensure accurate setup of items (pricing, UPCs, case packs, specs) with internal teams and customers
Oversee retailer onboarding, item setup, and launch readiness
Collaborate with Marketing to align launch strategy, messaging, and execution across channels
Reporting & Analysis
Track KPIs including revenue, distribution, promo performance, and project timelines
Analyze sales data and customer insights to inform strategy and forecasts
Prepare regular performance reports for internal stakeholders
Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.
Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development.
Requirements Required
3–6+ years of experience in CPG sales, account management, and project management
Experience working with retailers, distributors, and e‑commerce platforms
Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
Excellent communication, presentation, and organizational skills
Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy
Tech‑savvy with proficiency in the Google Suite, Excel, PowerPoint, and CRM or project management tools
Must be able to work a varying shift, including evenings, weekends, and holidays
Preferred
Experience in food, beverage, beauty, or wellness CPG categories
Familiarity with retail portals (e.g., SPINS, Nielsen, IRI, Vendor Central, Retail Link)
Experience managing product launches or retail resets
PMP or other project management certification a plus
Environmental And/Or Physical Requirements
Ability to perform the essential job functions consistently, safely and successfully with the ADA and other federal, state, and local standards
Must be able to lift and carry up to 40 lbs; Ability to stand and/or sit for prolonged periods of time
Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment
KEY COMPETENCIES
Analytically minded: always thinking about how to use data to support decision‑making. Brings an analytical perspective to conversations and can explain their quantitative viewpoint to others
Independent, self‑starter: can push projects forward completely independently, proactively offers next steps and prioritizes their work on their own, does not require significant oversight
Collaborative: enjoys working with others towards a common goal and values cooperation
Oriented towards positive impact: taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
Decisive: accepting responsibility for making things happen, thinking ahead, and developing contingency plans
Motivated and committed: approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
Flexible: responding quickly and positively to changing environments
Be a positive role model: demonstrate the ethos of Kyle, Katina, Tony and the leadership team
#J-18808-Ljbffr