Marketing Coordinator
SingleThread Farm - Restaurant - Inn, Healdsburg, California, United States, 95448
Description
MARKETING COORDINATOR - (ON SITE)
Compensation + Benefits
Pay: $70,000 - $75,000 per year*
Medical, Dental, Vision Plans
Paid Time Off - Including Vacation, Sick and Mental Health Time Off
401(k) w/ Company Discretionary Match
Employee Assistance Program - 6 free counseling sessions annually for you and your household members
Employee Dining and Wine Discounts
Daily Family Meal
Customized Educational Opportunities
What You’ll Be Doing In This Role… Under the general direction of the Marketing Manager, the Marketing Coordinator plays a key role in supporting, coordinating, and executing a wide range of marketing initiatives. This role serves as the central hub for organizing content and campaigns, offering insights and recommendations based on performance metrics and industry trends.
The ideal candidate will be a skilled project manager with strong organizational abilities, capable of collaborating effectively with the Marketing Manager to help meet strategic marketing objectives.
Organize and maintain all social media and content calendars and ensure that all content is routed, reviewed and approved by all stakeholders in a timely fashion. Plan ahead as needed when third parties are involved.
Capture, edit, and publish short-form video content optimized for Instagram Reels and TikTok, helping reach new audiences and grow brand following.
Ensure that all workshops and events are entered into the calendar of events and maintained in a timely manner.
Assist with email marketing strategy and execution, draft content, build campaigns, and track performance metrics to optimize engagement and audience growth.
Proactively track digital performance metrics across all platforms, including audience engagement, reach, and conversion, and produce clear reports with actionable insights and recommendations.
Collaborate with the Marketing Manager to produce creative and promotional materials
Establish new social presence for brand developments and sub brands
Organize and coordinate photoshoots, media visits, and content capture sessions—working cross-functionally across departments to ensure alignment and successful execution.
Craft clear and on-brand marketing copy
Organize promotional activities for new products/services
Support events and PR efforts as needed - collaborating with the Events team
Performs other duties as assigned and based upon business needs
Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
Position Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2 years of relevant experience in a marketing support role.
Exceptional social media fluency with demonstrated experience producing and editing content with a focus on TikTok and Instagram Reels.
Good understanding of brand strategy, identity, positioning, and content.
Experience with short-form video editing tools (e.g., CapCut, InShot, Adobe Premier Pro, or similar).
Good project management and planning capability. Others refer to you as a great planner.
Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
A growth mindset and is willing to learn and evolve your professional skills. Learners are welcomed!
Excellent verbal and written communication skills with the ability to present information
Strong organizational skills and exceptional attention to detail.
Ability to prioritize time and meet deadlines under time constraints.
Willingness to course correct when needed and maintain a flexible and collaborative team approach. We work as a team and our department supports many - having a service forward mindset is key to success in this role.
Proficiency in Google Suite, Slack, Asana or similar programs.
Basic knowledge of Adobe Lightroom, Photoshop, illustrator and Canva.
Proficiency in MailChimp or other similar email marketing tools.
Working knowledge of brand strategy, identity, positioning, and content across platforms.
Proficient experience with Google Analytics and Google Ads. Must understand top of funnel key performance metrics and conversion tracking, and be willing to learn what is new.
Environmental And/Or Physical Requirements
Ability to perform the essential job functions consistently, safely and successfully with federal, state, and local standards
Must be able to lift and carry up to 40 pounds
Ability to stand and/or sit for prolonged periods of time
Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment
Key Competencies
To have a positive impact, taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
To be decisive, accepting responsibility for making things happen, thinking ahead, and developing contingency plans
To be an active listener, remaining present and open, providing verbal, non-verbal, and supportive feedback, and showing our respect and empathy with one another.
To be motivated and committed, approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
To be flexible, responding quickly and positively to changing environments
To maintain high team focus via cooperation and support to other team members in the pursuit of department goals
To be a positive role model and demonstrate the ethos of Kyle, Katina, Tony, and the management team
Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.
Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development.
The above represents the pay range for this position, that we in good faith believe we would pay for this role at the time of this posting. This range may be modified in the future.
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Compensation + Benefits
Pay: $70,000 - $75,000 per year*
Medical, Dental, Vision Plans
Paid Time Off - Including Vacation, Sick and Mental Health Time Off
401(k) w/ Company Discretionary Match
Employee Assistance Program - 6 free counseling sessions annually for you and your household members
Employee Dining and Wine Discounts
Daily Family Meal
Customized Educational Opportunities
What You’ll Be Doing In This Role… Under the general direction of the Marketing Manager, the Marketing Coordinator plays a key role in supporting, coordinating, and executing a wide range of marketing initiatives. This role serves as the central hub for organizing content and campaigns, offering insights and recommendations based on performance metrics and industry trends.
The ideal candidate will be a skilled project manager with strong organizational abilities, capable of collaborating effectively with the Marketing Manager to help meet strategic marketing objectives.
Organize and maintain all social media and content calendars and ensure that all content is routed, reviewed and approved by all stakeholders in a timely fashion. Plan ahead as needed when third parties are involved.
Capture, edit, and publish short-form video content optimized for Instagram Reels and TikTok, helping reach new audiences and grow brand following.
Ensure that all workshops and events are entered into the calendar of events and maintained in a timely manner.
Assist with email marketing strategy and execution, draft content, build campaigns, and track performance metrics to optimize engagement and audience growth.
Proactively track digital performance metrics across all platforms, including audience engagement, reach, and conversion, and produce clear reports with actionable insights and recommendations.
Collaborate with the Marketing Manager to produce creative and promotional materials
Establish new social presence for brand developments and sub brands
Organize and coordinate photoshoots, media visits, and content capture sessions—working cross-functionally across departments to ensure alignment and successful execution.
Craft clear and on-brand marketing copy
Organize promotional activities for new products/services
Support events and PR efforts as needed - collaborating with the Events team
Performs other duties as assigned and based upon business needs
Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.
Position Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2 years of relevant experience in a marketing support role.
Exceptional social media fluency with demonstrated experience producing and editing content with a focus on TikTok and Instagram Reels.
Good understanding of brand strategy, identity, positioning, and content.
Experience with short-form video editing tools (e.g., CapCut, InShot, Adobe Premier Pro, or similar).
Good project management and planning capability. Others refer to you as a great planner.
Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
A growth mindset and is willing to learn and evolve your professional skills. Learners are welcomed!
Excellent verbal and written communication skills with the ability to present information
Strong organizational skills and exceptional attention to detail.
Ability to prioritize time and meet deadlines under time constraints.
Willingness to course correct when needed and maintain a flexible and collaborative team approach. We work as a team and our department supports many - having a service forward mindset is key to success in this role.
Proficiency in Google Suite, Slack, Asana or similar programs.
Basic knowledge of Adobe Lightroom, Photoshop, illustrator and Canva.
Proficiency in MailChimp or other similar email marketing tools.
Working knowledge of brand strategy, identity, positioning, and content across platforms.
Proficient experience with Google Analytics and Google Ads. Must understand top of funnel key performance metrics and conversion tracking, and be willing to learn what is new.
Environmental And/Or Physical Requirements
Ability to perform the essential job functions consistently, safely and successfully with federal, state, and local standards
Must be able to lift and carry up to 40 pounds
Ability to stand and/or sit for prolonged periods of time
Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment
Key Competencies
To have a positive impact, taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
To be decisive, accepting responsibility for making things happen, thinking ahead, and developing contingency plans
To be an active listener, remaining present and open, providing verbal, non-verbal, and supportive feedback, and showing our respect and empathy with one another.
To be motivated and committed, approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
To be flexible, responding quickly and positively to changing environments
To maintain high team focus via cooperation and support to other team members in the pursuit of department goals
To be a positive role model and demonstrate the ethos of Kyle, Katina, Tony, and the management team
Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.
Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development.
The above represents the pay range for this position, that we in good faith believe we would pay for this role at the time of this posting. This range may be modified in the future.
#J-18808-Ljbffr