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Spirits Market Manager - Upstate NY

Stockwell Reserve, Albany, New York, United States

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Overview Title and Location:

Spirits Market Manager — Upstate NY

Build the brand. Grow the market. Own your territory.

Breuckelen Distilling is an award-winning craft spirits distillery born in Brooklyn, New York. Our portfolio is rooted in quality, story, and place — and we’re looking for a Market Manager who can translate that into meaningful growth across key New York markets.

This role is ideal for someone who thrives at the intersection of sales execution, relationship-building, and brand storytelling. You’ll be responsible for driving distribution, strengthening distributor partnerships, and building long-term visibility for Breuckelen Distilling across on- and off-premise accounts throughout

Albany North/South, and Westchester County , working with our distributor,

RNDC/Opici .

Key Responsibilities Market & Account Development

Develop and manage a focused account target list aligned with brand and volume priorities

Open and develop new on- and off-premise accounts throughout the assigned territory

Prioritize effort across high-impact on- and off-premise accounts, balancing new distribution with execution in existing accounts

Maintain and grow existing account relationships through consistent follow-up and value-driven selling

Secure menu placements, features, and incremental distribution aligned with brand priorities

Execute tastings, staff trainings, and in-account activations to drive pull-through

Act as the primary field partner and advocate for Breuckelen Distilling with distributor sales teams

Conduct ride-withs, trainings, and education support to improve execution

Ensure priorities are clearly communicated and drive focus, accountability, and follow-through against agreed priorities

Monitor depletion trends and placement progress in VIP, escalating risks or opportunities as needed

Brand Building & Activations

Represent the brand at events, pop-ups, festivals, and trade functions

Collaborate with internal teams on market-specific activations and promotions

Serve as a brand ambassador, confidently telling the Breuckelen story to buyers, bartenders, and consumers

Understand basic pricing, margin, and depletion dynamics to inform smarter selling and activation decisions

Track account activity, placements, and performance using CRM and reporting tools

Share competitive insights, pricing feedback, execution needs and market trends with leadership

Provide regular updates on wins, challenges, and opportunities in the territory

Qualifications

2–5 years of experience in wine, spirits, or beer sales

Proven ability to independently open new accounts and manage relationships in a competitive market

Comfort with cold outreach, in-person selling, and on-premise engagement

Strong communication skills and confidence presenting to individuals or groups

Organized, self-motivated, and comfortable managing a territory autonomously

Valid driver’s license and ability to travel within the market

Bonus if you have:

Experience working directly with distributors

Familiarity with CRM tools and sales reporting

A genuine enthusiasm for craft spirits and brand storytelling

What Success Looks Like

Consistent monthly depletion growth across priority SKUs

Expanded distribution in both on- and off-premise accounts

Strong execution in top priority accounts (menus, back-bar, features) that translates to volume

Distributor sales teams actively selling and advocating for Breuckelen Distilling brands

Opportunities are identified and shared with leadership proactively, not reactively

100% company-paid health, vision, and dental premiums

401(k) plan with 100% company match for the first 3% plus 50% of the next 2% of eligible compensation

Flexible paid time off and 13 paid holidays

Product perks and industry access

Opportunity to make a meaningful impact within a growing, quality-driven brand

How to Apply Please send your resume and a brief note to

careers@stockwellreserve.com,

including:

Confirmation that you've completed the Predictive Index assessment linked here: https://assessment.predictiveindex.com/bo/9726/AccountSalesMarketManagerUNY_Jan2026_142748

Your favorite cocktail (and where you’d order it)

A sales win you’re proud of

Why Breuckelen Distilling feels like the right fit for you

Let’s build something lasting — one relationship, one placement, one bottle at a time.

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