Braintree, Massachusetts
Reports to SLR’s Marketing Manager. This person assists with the digital communications activities of SLR and its managed senior living communities, including the website, blog, email marketing, social media, analytics, and video production.
An integral member of the marketing team, this role should keep abreast of trends and implement compelling digital communications initiatives. This role effectively coordinates and supports all other areas of the marketing team’s goals.
Candidates will be strong writers and proofreaders, and quick learners.
WHO IS SLR? We are a senior housing management company with an exceptional reputation among both families and professionals for providing quality care, creating innovative programs for residents, and maintaining the highest of industry standards. It is our associates’ commitment to our “Right Values” philosophy that established and maintains this position of excellence, respect and trustworthiness in the senior living industry. We are proud to have been ranked #1 on The Boston Globe's 2024 List of Top Places to Work and #35 in the nation by USA Today.
This is a very unique role that will provide a lot of experience and growth opportunities. Work alongside passionate and creative professionals. Enjoy an outstanding benefits package. Join a growing Home Office team dedicated to supporting both the residents living in our assisted living communities and the associates who care for them.
WHAT WILL YOU BE DOING? Website / Blog
Ensure website content is accurate and up-to-date
Publish, edit, and update website and blog pages as required
Ensure quality content by copyediting, proofreading, ensuring consistent style and brand
Maintain SLR Community event listings on their respective microsites
Implement and maintain appropriate SEO tactics to increase traffic
Use Google analytics to report on site use and optimization
Online Reputation/Social Media
Ensure all online directory listings are accurate and up-to-date
Maintain an editorial calendar for social media
Keep up to date on all platforms and industry trends
Create and implement strategies to enhance engagement on social media platforms
Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement
Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration
Work with Community Programming Directors on optimizing and enhancing Facebook content
Media Buying
Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management
Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion
Video Content & Editing
Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media)
Maintain well-organized photo and video archive
Edit and produce video content for a variety of uses including ad campaigns, public relations and events
Email Marketing
Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates
Help to create and implement strategies to increase subscribers and engagement
Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately
Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams
Other
Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, notetaking
Bring new ideas for design and content to the team
Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff
Proofreading advertising, reports, blog posts, special events flyers and other content
Assist with the preparation and review of Sales & Marketing reports as assigned
Assist with the development and preparation of any marketing materials, reports, presentations or training materials as requested
Assist the Marketing Manager and Directors of Community Relations with promotion of marketing events as required
Assist at marketing events needed
Additional duties as assigned
Pay & Benefits Annual salary starting at $50K.
Benefits
DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company!
Generous bonus program for referring associates and residents
Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more!
Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses
Nationwide tuition rewards program
Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner
Qualifications
Bachelor’s degree in Communications or Marketing or related field
Exceptional written communication skills with superior grammar and spelling
The ability to produce compelling and concise copy for online media
Proficient with technology, esp. Google Apps, publishing tools
Basic knowledge of SEO
In-depth knowledge and technical understanding of social media platforms
Working experience with Google Analytics, Google Adwords preferred
Experience with email marketing service preferred
Photography and intermediate-level video production/editing skills preferred
Strong team player with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including Home Office and community staff, representatives from the media and the greater community
Organized self-starter able to work in a fast-paced environment with changing priorities
Ability to work some flexible hours, including occasional evenings and weekends
Senior Living Residences (SLR) is an Equal Opportunity Employer, committed to providing equal employment and advancement opportunities for all Job Applicants and our Associates. We aim to attract and retain a diverse staff. SLR honors each associate’s (and resident’s) experiences, perspectives, and unique identities. Each of our communities strives to create and maintain a living and working environment that is inclusive, equitable, and welcoming. We are also proud to have reached Platinum through SAGECare's LGBTQ Cultural Competency Training Program to build bridges between staff and LGBTQ residents and families by telling real stories and forming connections on a human level.
Employment decisions at SLR are based on merit, qualifications, and abilities. We do not discriminate on the basis of race, color, religious creed, sex, sexual orientation, gender identity or expression, marital status, pregnancy, national origin, ancestry, age, disability, veteran or military status, disability, genetic information, or the result of genetic testing or any other characteristic protected by state, federal, or local law. In addition, The Community complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, re-hire, transfer, leaves of absence, compensation, and training.
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An integral member of the marketing team, this role should keep abreast of trends and implement compelling digital communications initiatives. This role effectively coordinates and supports all other areas of the marketing team’s goals.
Candidates will be strong writers and proofreaders, and quick learners.
WHO IS SLR? We are a senior housing management company with an exceptional reputation among both families and professionals for providing quality care, creating innovative programs for residents, and maintaining the highest of industry standards. It is our associates’ commitment to our “Right Values” philosophy that established and maintains this position of excellence, respect and trustworthiness in the senior living industry. We are proud to have been ranked #1 on The Boston Globe's 2024 List of Top Places to Work and #35 in the nation by USA Today.
This is a very unique role that will provide a lot of experience and growth opportunities. Work alongside passionate and creative professionals. Enjoy an outstanding benefits package. Join a growing Home Office team dedicated to supporting both the residents living in our assisted living communities and the associates who care for them.
WHAT WILL YOU BE DOING? Website / Blog
Ensure website content is accurate and up-to-date
Publish, edit, and update website and blog pages as required
Ensure quality content by copyediting, proofreading, ensuring consistent style and brand
Maintain SLR Community event listings on their respective microsites
Implement and maintain appropriate SEO tactics to increase traffic
Use Google analytics to report on site use and optimization
Online Reputation/Social Media
Ensure all online directory listings are accurate and up-to-date
Maintain an editorial calendar for social media
Keep up to date on all platforms and industry trends
Create and implement strategies to enhance engagement on social media platforms
Monitor compliance to posting procedures, responsiveness to comments and opportunities for engagement
Monitor content feeds for affiliates, partners and other social media influencers looking for opportunities to share, respond to content and other opportunities for collaboration
Work with Community Programming Directors on optimizing and enhancing Facebook content
Media Buying
Assist with digital advertising and search campaigns as assigned. Including vendor management, metrics and reporting, creative management
Manage Advertising & Sponsorship invoices, ensuring they adhere to budget guidelines and are processed in a timely fashion
Video Content & Editing
Take photographs and video at special programs and events for use in multimedia projects (presentations, slideshows, video, website/blog, social media)
Maintain well-organized photo and video archive
Edit and produce video content for a variety of uses including ad campaigns, public relations and events
Email Marketing
Coordinate, edit, build, and distribute outbound email campaigns to support SLR communities and SLR initiatives, including monthly newsletters, surveys, event promotion and invitation, and program updates
Help to create and implement strategies to increase subscribers and engagement
Conduct routine maintenance and cleanup of email list; communicate with communities in order to maintain lists appropriately
Analyze trends in email communications and report back to SLR Marketing and Community Sales Teams
Other
Assist with Home Office meetings and trainings as assigned - may include travel, A/V set up, notetaking
Bring new ideas for design and content to the team
Prepare weekly, monthly and annual reports of website and digital communication statistics to relevant staff
Proofreading advertising, reports, blog posts, special events flyers and other content
Assist with the preparation and review of Sales & Marketing reports as assigned
Assist with the development and preparation of any marketing materials, reports, presentations or training materials as requested
Assist the Marketing Manager and Directors of Community Relations with promotion of marketing events as required
Assist at marketing events needed
Additional duties as assigned
Pay & Benefits Annual salary starting at $50K.
Benefits
DEI Initiatives - A regular opportunity for all associates to voice opinions and ideas to improve diversity, equity, and inclusion for the whole company!
Generous bonus program for referring associates and residents
Retail discounts include cell phone plans, pet insurance, home & auto insurance, car rentals, identify theft protection, office supplies, concert & museum tickets, travel, shopping, and much more!
Health Reimbursement Account (HRA) and Flexible Spending Accounts (FSA) to offset medical plan and health care expenses
Nationwide tuition rewards program
Extensive professional development and education programs, including the opportunity to become a Certified Dementia Practitioner
Qualifications
Bachelor’s degree in Communications or Marketing or related field
Exceptional written communication skills with superior grammar and spelling
The ability to produce compelling and concise copy for online media
Proficient with technology, esp. Google Apps, publishing tools
Basic knowledge of SEO
In-depth knowledge and technical understanding of social media platforms
Working experience with Google Analytics, Google Adwords preferred
Experience with email marketing service preferred
Photography and intermediate-level video production/editing skills preferred
Strong team player with a friendly and engaging style and the ability to interface at all levels in cooperation with a wide range of people, including Home Office and community staff, representatives from the media and the greater community
Organized self-starter able to work in a fast-paced environment with changing priorities
Ability to work some flexible hours, including occasional evenings and weekends
Senior Living Residences (SLR) is an Equal Opportunity Employer, committed to providing equal employment and advancement opportunities for all Job Applicants and our Associates. We aim to attract and retain a diverse staff. SLR honors each associate’s (and resident’s) experiences, perspectives, and unique identities. Each of our communities strives to create and maintain a living and working environment that is inclusive, equitable, and welcoming. We are also proud to have reached Platinum through SAGECare's LGBTQ Cultural Competency Training Program to build bridges between staff and LGBTQ residents and families by telling real stories and forming connections on a human level.
Employment decisions at SLR are based on merit, qualifications, and abilities. We do not discriminate on the basis of race, color, religious creed, sex, sexual orientation, gender identity or expression, marital status, pregnancy, national origin, ancestry, age, disability, veteran or military status, disability, genetic information, or the result of genetic testing or any other characteristic protected by state, federal, or local law. In addition, The Community complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment including, but not limited to, hiring, placement, promotion, termination, layoff, re-hire, transfer, leaves of absence, compensation, and training.
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