Overview
This role serves as the Marketing Department’s go-to resource for managing email and direct mail data, audience segmentation, reporting, analytics, and marketing automation. Working closely with the Email Team, Web Team, Campaign leads, Membership team, and Business Intelligence group, this position supports the preparation and management of data extensions, builds repeatable data and tracking processes, assists with Salesforce Marketing Cloud automations and journeys, and prepares data extracts for direct mail acquisition campaigns. The role also analyzes AOPA’s total addressable audience to guide targeting, acquisition, and growth strategies, and supports web and multi-channel analytics using GA4, Looker Studio, and related tools to deliver clear, actionable reporting across email, web, digital advertising, and direct mail. This position does not manage staff but collaborates cross-departmentally to improve data quality, campaign accuracy, attribution, and insight generation.
Essential Functions
Data, Segmentation and Automation (55-60%)
Analytics, Attribution and Reporting (30-35%)
Collaboration and Support (10-15%)
Support marketers with list pulls, audience analysis, targeting recommendations, and measurement planning.
Document data schemas, segmentation logic, workflows, naming conventions, tracking standards, and reporting definitions to support consistency and scalability.
Perform other related duties as assigned.
Required Job Qualifications
Bachelor’s degree in Data Analytics, Information Systems, Marketing, Communications, or a related field (or equivalent professional experience).
4-6 years of professional experience in marketing operations, data analytics, or digital marketing, with a proven track record of managing data-driven campaigns.
Advanced Salesforce Marketing Cloud (SFMC) Proficiency: Hands-on experience building and managing Data Extensions, Automation Studio, Journey Builder, and triggered emails.
Intermediate to Advanced SQL Skills: Ability to write and troubleshoot queries for complex audience segmentation, data filtering, and reporting within a marketing database.
Web & Multi-Channel Analytics Mastery: Expertise in building and interpreting dashboards using GA4, Looker Studio, and/or Plausible to track digital advertising, social, and web performance.
Data Storytelling & Visualization: Ability to aggregate data from multiple sources and synthesize it into clear, actionable reports and visual summaries for diverse stakeholders.
CRM & Integration Expertise: Understanding of data flows between CRMs (like Salesforce), marketing automation platforms, and third-party tools to ensure data integrity and accurate attribution.
Campaign Management & Tracking: Experience designing and managing tracking structures, including UTM parameters, source codes, and campaign-level reporting logic.
Direct Mail & Offline Data Management: Experience pulling, validating, and modeling data extracts for direct mail acquisition, renewals, and cross-sell campaigns.
Salesforce Certified Marketing Cloud Specialist: Possession of (or the ability to obtain) certifications such as Marketing Cloud Email Specialist or Marketing Cloud Consultant.
Google Analytics Certification: GA4 certification demonstrating understanding of modern tracking and event-based data models.
Process Documentation: Documenting data schemas, workflow logic, naming conventions, and repeatable standards to ensure team scalability.
Lead-Generation Pipeline Experience: Experience structuring data to support funnel visibility, including lead scoring, quality assessment, and conversion tracking.
Collaborative Troubleshooting: Strong interpersonal skills to act as a cross-functional connector between BI and marketing teams to solve data discrepancies.
Detail-Oriented Quality Assurance: High accuracy in QA’ing large audience segments and automation logic before deployment.
Preferred Job Qualifications
Formal training, certification, or advanced hands-on experience with Salesforce Marketing Cloud.
Certifications or coursework in Google Analytics, Looker Studio, or related analytics platforms.
Experience supporting multi-channel marketing programs and reporting across web, email, digital advertising, and direct mail.
Experience with audience modeling, attribution methodologies, or direct response marketing analytics.
Working Conditions Generally, a climate-controlled office environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces when flying in general aviation aircraft.
Physical Demands The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:
Sit for extended periods while working at a computer or attending meetings.
Use hands and fingers to operate a keyboard, mouse, and other office equipment.
Communicate effectively via email, phone, and in person, requiring clear speech, hearing, and vision.
Occasionally lift or move items weighing up to 15 pounds.
Occasionally stand, walk, and reach during normal office activities.
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.
Additional Information This position is located at AOPA’s Frederick, MD headquarters.
The salary range for this position is $75,000 - $85,000, depending on education and experience.
Benefits include Flight Training, Medical, Dental, and Vision insurance, Flexible Spending Plans, Health Savings Plan with employer contribution, 401(k) with company match, disability and life insurance options, PTO, holidays, personal days, volunteer day, Work From Home Fridays, AOPA Membership, Employee Assistance Program, Wellness Program, and more. See full benefits information for details.
Equal Opportunity Employer This employer is an equal opportunity employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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This role serves as the Marketing Department’s go-to resource for managing email and direct mail data, audience segmentation, reporting, analytics, and marketing automation. Working closely with the Email Team, Web Team, Campaign leads, Membership team, and Business Intelligence group, this position supports the preparation and management of data extensions, builds repeatable data and tracking processes, assists with Salesforce Marketing Cloud automations and journeys, and prepares data extracts for direct mail acquisition campaigns. The role also analyzes AOPA’s total addressable audience to guide targeting, acquisition, and growth strategies, and supports web and multi-channel analytics using GA4, Looker Studio, and related tools to deliver clear, actionable reporting across email, web, digital advertising, and direct mail. This position does not manage staff but collaborates cross-departmentally to improve data quality, campaign accuracy, attribution, and insight generation.
Essential Functions
Data, Segmentation and Automation (55-60%)
Analytics, Attribution and Reporting (30-35%)
Collaboration and Support (10-15%)
Support marketers with list pulls, audience analysis, targeting recommendations, and measurement planning.
Document data schemas, segmentation logic, workflows, naming conventions, tracking standards, and reporting definitions to support consistency and scalability.
Perform other related duties as assigned.
Required Job Qualifications
Bachelor’s degree in Data Analytics, Information Systems, Marketing, Communications, or a related field (or equivalent professional experience).
4-6 years of professional experience in marketing operations, data analytics, or digital marketing, with a proven track record of managing data-driven campaigns.
Advanced Salesforce Marketing Cloud (SFMC) Proficiency: Hands-on experience building and managing Data Extensions, Automation Studio, Journey Builder, and triggered emails.
Intermediate to Advanced SQL Skills: Ability to write and troubleshoot queries for complex audience segmentation, data filtering, and reporting within a marketing database.
Web & Multi-Channel Analytics Mastery: Expertise in building and interpreting dashboards using GA4, Looker Studio, and/or Plausible to track digital advertising, social, and web performance.
Data Storytelling & Visualization: Ability to aggregate data from multiple sources and synthesize it into clear, actionable reports and visual summaries for diverse stakeholders.
CRM & Integration Expertise: Understanding of data flows between CRMs (like Salesforce), marketing automation platforms, and third-party tools to ensure data integrity and accurate attribution.
Campaign Management & Tracking: Experience designing and managing tracking structures, including UTM parameters, source codes, and campaign-level reporting logic.
Direct Mail & Offline Data Management: Experience pulling, validating, and modeling data extracts for direct mail acquisition, renewals, and cross-sell campaigns.
Salesforce Certified Marketing Cloud Specialist: Possession of (or the ability to obtain) certifications such as Marketing Cloud Email Specialist or Marketing Cloud Consultant.
Google Analytics Certification: GA4 certification demonstrating understanding of modern tracking and event-based data models.
Process Documentation: Documenting data schemas, workflow logic, naming conventions, and repeatable standards to ensure team scalability.
Lead-Generation Pipeline Experience: Experience structuring data to support funnel visibility, including lead scoring, quality assessment, and conversion tracking.
Collaborative Troubleshooting: Strong interpersonal skills to act as a cross-functional connector between BI and marketing teams to solve data discrepancies.
Detail-Oriented Quality Assurance: High accuracy in QA’ing large audience segments and automation logic before deployment.
Preferred Job Qualifications
Formal training, certification, or advanced hands-on experience with Salesforce Marketing Cloud.
Certifications or coursework in Google Analytics, Looker Studio, or related analytics platforms.
Experience supporting multi-channel marketing programs and reporting across web, email, digital advertising, and direct mail.
Experience with audience modeling, attribution methodologies, or direct response marketing analytics.
Working Conditions Generally, a climate-controlled office environment with occasional exposure to outdoor weather conditions when attending aviation-related events, including exposure to higher altitudes and confined spaces when flying in general aviation aircraft.
Physical Demands The physical demands of this position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:
Sit for extended periods while working at a computer or attending meetings.
Use hands and fingers to operate a keyboard, mouse, and other office equipment.
Communicate effectively via email, phone, and in person, requiring clear speech, hearing, and vision.
Occasionally lift or move items weighing up to 15 pounds.
Occasionally stand, walk, and reach during normal office activities.
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job.
Additional Information This position is located at AOPA’s Frederick, MD headquarters.
The salary range for this position is $75,000 - $85,000, depending on education and experience.
Benefits include Flight Training, Medical, Dental, and Vision insurance, Flexible Spending Plans, Health Savings Plan with employer contribution, 401(k) with company match, disability and life insurance options, PTO, holidays, personal days, volunteer day, Work From Home Fridays, AOPA Membership, Employee Assistance Program, Wellness Program, and more. See full benefits information for details.
Equal Opportunity Employer This employer is an equal opportunity employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr