Overview
The Email Marketing Coordinator plays a key role in driving our organization’s outreach, membership growth, and communication efforts through the development, execution, and optimization of email marketing campaigns. The incumbent works closely with internal teams to craft targeted, high-quality email content that engages our members, enhances brand presence, and supports overall marketing objectives. This role is ideal for someone who is motivated, excels in a fast-paced environment, and is passionate about leveraging email as a strategic tool for a nonprofit membership organization.
ESSENTIAL FUNCTIONS
Email Campaign Development and Execution:
Participate in the design, planning, and implementation of email marketing campaigns. Manage the scheduling, routing, and approval process for all emails to ensure timely delivery and alignment with organizational objectives.
Content Creation and Quality Control:
Proofread and edit email content for clarity, grammar, spelling, and overall messaging accuracy. Conduct thorough quality assurance checks to ensure emails meet brand standards and are mobile-friendly. Follow established processes, templates, and governance guidelines.
Optimization and Personalization:
Use provided email templates and pre-approved personalization. Continuously review and refine email design and messaging to improve click-through rates and minimize unsubscribes.
Collaboration and Coordination:
Work closely with internal teams to track progress and ensure timely completion of tasks using Wrike, our task management system. Update the Email Marketing SOP on a monthly basis. Organize and maintain folder structures in Salesforce Marketing Cloud (SFMC) and the team SharePoint.
Performance Analysis and Reporting:
Analyze email campaign performance metrics (open rates, click-through rates, conversions) and suggest actionable improvements. Troubleshoot and resolve issues related to generation, deployment, or delivery of emails, including opening support tickets with the Salesforce team.
Industry Best Practices and Compliance:
Stay up to date on industry trends and email marketing best practices to ensure campaigns comply with policies and standards. Ensure all email activities follow guidelines to optimize deliverability and subscriber engagement.
Additional Responsibilities:
Complete other duties as assigned to support broader marketing goals.
REQUIRED JOB QUALIFICATIONS
Bachelor's degree in marketing, communications, or related discipline; or 2-4 years proven work experience in an equivalent position.
Proficiency in marketing automation technology
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
Ability to collaborate effectively with other team members
Experience with analytical and database tools
Familiarity with standard marketing concepts, practices, and procedures within digital marketing and marketing communications
Proficiency in Microsoft Office suite
PREFERRED JOB QUALIFICATIONS
Experience with Salesforce Marketing Cloud
Experience with Wrike Management system
WORKING CONDITIONS This position works in an office setting. Typical working hours are 8:30 am – 5:00 pm, Monday through Friday, with an hour lunch break. Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions if supporting aviation-related events. This position does not require travel.
PHYSICAL DEMANDS The physical demands are typical of a standard office environment. Responsibilities include:
Sitting for extended periods while working at a computer or attending meetings
Using hands to operate a keyboard, mouse, and other office equipment
Communicating effectively via email, phone, and in-person
Occasionally lifting or moving items up to 15 pounds
Occasionally standing, walking, and reaching
This role may involve extended periods of concentration and focus, particularly when managing email campaigns or analyzing data. Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.
ADDITIONAL INFORMATION This position is located at AOPA’s Frederick, MD headquarters.
The hourly rate for this position is $23.00 - $26.00, depending on education and experience.
BENEFITS Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program. Medical, Dental, and Vision insurance is available for employees and dependents. Flexible Spending Plans. Health Savings Plan with employer contribution. 401(k) with company match and discretionary contributions. Disability and Life Insurance. PTO, holidays, personal days, volunteer day, and other benefits. Work From Home Fridays. AOPA Membership. Employee Assistance Program. Wellness Program. Tuition Reimbursement. Discounts on AOPA swag. Business casual dress code. Free coffee, tea, and hot cocoa.
EQUAL OPPORTUNITY EMPLOYER This employer is an Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Email Marketing Coordinator plays a key role in driving our organization’s outreach, membership growth, and communication efforts through the development, execution, and optimization of email marketing campaigns. The incumbent works closely with internal teams to craft targeted, high-quality email content that engages our members, enhances brand presence, and supports overall marketing objectives. This role is ideal for someone who is motivated, excels in a fast-paced environment, and is passionate about leveraging email as a strategic tool for a nonprofit membership organization.
ESSENTIAL FUNCTIONS
Email Campaign Development and Execution:
Participate in the design, planning, and implementation of email marketing campaigns. Manage the scheduling, routing, and approval process for all emails to ensure timely delivery and alignment with organizational objectives.
Content Creation and Quality Control:
Proofread and edit email content for clarity, grammar, spelling, and overall messaging accuracy. Conduct thorough quality assurance checks to ensure emails meet brand standards and are mobile-friendly. Follow established processes, templates, and governance guidelines.
Optimization and Personalization:
Use provided email templates and pre-approved personalization. Continuously review and refine email design and messaging to improve click-through rates and minimize unsubscribes.
Collaboration and Coordination:
Work closely with internal teams to track progress and ensure timely completion of tasks using Wrike, our task management system. Update the Email Marketing SOP on a monthly basis. Organize and maintain folder structures in Salesforce Marketing Cloud (SFMC) and the team SharePoint.
Performance Analysis and Reporting:
Analyze email campaign performance metrics (open rates, click-through rates, conversions) and suggest actionable improvements. Troubleshoot and resolve issues related to generation, deployment, or delivery of emails, including opening support tickets with the Salesforce team.
Industry Best Practices and Compliance:
Stay up to date on industry trends and email marketing best practices to ensure campaigns comply with policies and standards. Ensure all email activities follow guidelines to optimize deliverability and subscriber engagement.
Additional Responsibilities:
Complete other duties as assigned to support broader marketing goals.
REQUIRED JOB QUALIFICATIONS
Bachelor's degree in marketing, communications, or related discipline; or 2-4 years proven work experience in an equivalent position.
Proficiency in marketing automation technology
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
Ability to collaborate effectively with other team members
Experience with analytical and database tools
Familiarity with standard marketing concepts, practices, and procedures within digital marketing and marketing communications
Proficiency in Microsoft Office suite
PREFERRED JOB QUALIFICATIONS
Experience with Salesforce Marketing Cloud
Experience with Wrike Management system
WORKING CONDITIONS This position works in an office setting. Typical working hours are 8:30 am – 5:00 pm, Monday through Friday, with an hour lunch break. Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions if supporting aviation-related events. This position does not require travel.
PHYSICAL DEMANDS The physical demands are typical of a standard office environment. Responsibilities include:
Sitting for extended periods while working at a computer or attending meetings
Using hands to operate a keyboard, mouse, and other office equipment
Communicating effectively via email, phone, and in-person
Occasionally lifting or moving items up to 15 pounds
Occasionally standing, walking, and reaching
This role may involve extended periods of concentration and focus, particularly when managing email campaigns or analyzing data. Reasonable accommodation will be made to enable individuals with disabilities to perform essential functions.
ADDITIONAL INFORMATION This position is located at AOPA’s Frederick, MD headquarters.
The hourly rate for this position is $23.00 - $26.00, depending on education and experience.
BENEFITS Flight Training (earn your Private Pilot License for free) & Annual Flight Proficiency Program. Medical, Dental, and Vision insurance is available for employees and dependents. Flexible Spending Plans. Health Savings Plan with employer contribution. 401(k) with company match and discretionary contributions. Disability and Life Insurance. PTO, holidays, personal days, volunteer day, and other benefits. Work From Home Fridays. AOPA Membership. Employee Assistance Program. Wellness Program. Tuition Reimbursement. Discounts on AOPA swag. Business casual dress code. Free coffee, tea, and hot cocoa.
EQUAL OPPORTUNITY EMPLOYER This employer is an Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr