We’re building the most loved hydration brand in the world.
Be
LOVE™ is building the future of hydration. Founded by
Kurt Seidensticker
(Founder of Vital Proteins, early investor in Ghost Energy and Koia) and
Leslie Scofield
(Toms, Aviator Nation, Summit Series), Be LOVE™ isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward. We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a
Performance Creative Strategist . Who You Are
You turn culture into creative that performs. You spot formats early, write tight hypotheses, and ship assets fast. You love clean naming, clean reads, and a clear call on keep, pause, or scale. You play at the intersection of story and stats. You don’t buy media or set budgets. You feed the machine with winners. What You’ll Do
Run the trends to test loop every week and publish the “what wins” page Scout daily for formats, hooks, and claims across TikTok, Instagram, and YouTube Write channel-specific creative briefs with hook, angle, proof, and CTA Partner with the Director of Brand Awareness on series, casting fits, and usage needs Spin creator content into paid-ready variants and organic-native cuts Maintain a living playbook of patterns that travel across channels and seasons QA for claims and retail safety with Brand, Innovation, and Legal teams Package learnings into simple templates editors and creators can use today What You Bring
4–7+ years in social or performance creative for consumer brands with shipped winners Proof you’ve lifted hook rate, hold, CTR, and dropped CPA without killing brand voice Sharp brief writing and on-platform instincts for what stops thumbs Operator chops across naming, file hygiene, UTM discipline, and asset requests Comfortable in fast in-office cycles with editors, creators, media buyers, and legal Clear communication and crisp decks that show the work, the read, and the next test Through our relationship with GivePower, every can of Be LOVE™ sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back. Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% dollar-for-dollar match (immediate vesting); life & disability; monthly wellness and connectivity stipends. This is an in-office role in SoHo West, NYC—five days a week. We move fast together.
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LOVE™ is building the future of hydration. Founded by
Kurt Seidensticker
(Founder of Vital Proteins, early investor in Ghost Energy and Koia) and
Leslie Scofield
(Toms, Aviator Nation, Summit Series), Be LOVE™ isn’t just another beverage brand—it’s a cultural movement for wellness, connection, and performance. Our balanced electrolyte drinks are made for everyone, every day, designed to help people feel their best. Our NYC office is the engine driving the brand forward. We’re building a team of A-players across marketing, growth, and technology—and we’re looking for a
Performance Creative Strategist . Who You Are
You turn culture into creative that performs. You spot formats early, write tight hypotheses, and ship assets fast. You love clean naming, clean reads, and a clear call on keep, pause, or scale. You play at the intersection of story and stats. You don’t buy media or set budgets. You feed the machine with winners. What You’ll Do
Run the trends to test loop every week and publish the “what wins” page Scout daily for formats, hooks, and claims across TikTok, Instagram, and YouTube Write channel-specific creative briefs with hook, angle, proof, and CTA Partner with the Director of Brand Awareness on series, casting fits, and usage needs Spin creator content into paid-ready variants and organic-native cuts Maintain a living playbook of patterns that travel across channels and seasons QA for claims and retail safety with Brand, Innovation, and Legal teams Package learnings into simple templates editors and creators can use today What You Bring
4–7+ years in social or performance creative for consumer brands with shipped winners Proof you’ve lifted hook rate, hold, CTR, and dropped CPA without killing brand voice Sharp brief writing and on-platform instincts for what stops thumbs Operator chops across naming, file hygiene, UTM discipline, and asset requests Comfortable in fast in-office cycles with editors, creators, media buyers, and legal Clear communication and crisp decks that show the work, the read, and the next test Through our relationship with GivePower, every can of Be LOVE™ sold helps provide 10 people in need with access to safe drinking water for one day. This is hydration that goes beyond function—it’s hydration that gives back. Comprehensive medical, dental, vision, FSA/HSA, commuter benefits; 401(k) with 6% dollar-for-dollar match (immediate vesting); life & disability; monthly wellness and connectivity stipends. This is an in-office role in SoHo West, NYC—five days a week. We move fast together.
#J-18808-Ljbffr