Home Improvement Financing Marketing Brand Strategist
Regions Bank, Salt Lake City, Utah, United States, 84193
Overview
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description
At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. This position’s goal is to enhance brand recognition and reputation to drive business growth. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner. Primary Responsibilities
Develops and executes communication strategies that complement each of the businesses’ strategic plans and marketing plans Collaborates with internal partners to share success stories that illustrate key internal communication themes and supports reinforcing or strengthening the culture Develops strategies to advance thought leadership in the business segments and collaborates with Executive Communications on white papers, speeches, and other content to advance those strategies Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives Collects data to understand message performance and fully optimizes messages within the marketplace and according to audience Serves as the marketing message strategy subject matter expert to internal business partners Oversees the development of unique customer communications: pricing schedules, collateral, customer letters required for legal, branch consolidation, mergers, etc. This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements
Bachelor’s degree in Communications, Marketing, or a related field and seven (7) years of communications, marketing, or related experience Or Associate's degree in Communications, Marketing, or a related field and nine (9) years of communications, marketing, or related experience Or High School Diploma or GED and eleven (11) years of communications, marketing, or related experience Preferences
Management experience Strong knowledge of the financial services industry and applicable products, services, and data Skills and Competencies
Ability to learn additional systems as needed Ability to manage multiple priorities simultaneously Ability to research, analyze data, and derive facts Ability to work in a team environment when applicable Ability to work under pressure and meet deadlines Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Strong organizational skills Strong verbal and written communication skills Strong work ethic and self-motivation Position Type
Full time Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum: $95,603.75 USD Median: $125,300.00 USD Incentive Pay Plans
This job may participate in an annual discretionary bonus plan. Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser. https://www.regions.com/about-regions/welcome-portal/benefits Location Details
Salt Lake City UT LOB Location: Salt Lake City, Utah Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career — a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice. Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system. Job Description
At Regions, the Home Improvement Financing Senior Marketing Communications Manager oversees the development and execution of external communications related to businesses, customer service, and community engagement. This position’s goal is to enhance brand recognition and reputation to drive business growth. Regions Home Improvement Financing, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and independent contractors to provide Point-of-Sale financing capabilities. This enables these partners to provide homeowners with an additional option to pay for various improvements to their homes, benefitting both the contractor partner and the homeowner. Primary Responsibilities
Develops and executes communication strategies that complement each of the businesses’ strategic plans and marketing plans Collaborates with internal partners to share success stories that illustrate key internal communication themes and supports reinforcing or strengthening the culture Develops strategies to advance thought leadership in the business segments and collaborates with Executive Communications on white papers, speeches, and other content to advance those strategies Executes a regular cadence of campaigns that advance community initiatives and/or business initiatives Collects data to understand message performance and fully optimizes messages within the marketplace and according to audience Serves as the marketing message strategy subject matter expert to internal business partners Oversees the development of unique customer communications: pricing schedules, collateral, customer letters required for legal, branch consolidation, mergers, etc. This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay. Requirements
Bachelor’s degree in Communications, Marketing, or a related field and seven (7) years of communications, marketing, or related experience Or Associate's degree in Communications, Marketing, or a related field and nine (9) years of communications, marketing, or related experience Or High School Diploma or GED and eleven (11) years of communications, marketing, or related experience Preferences
Management experience Strong knowledge of the financial services industry and applicable products, services, and data Skills and Competencies
Ability to learn additional systems as needed Ability to manage multiple priorities simultaneously Ability to research, analyze data, and derive facts Ability to work in a team environment when applicable Ability to work under pressure and meet deadlines Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.) Strong organizational skills Strong verbal and written communication skills Strong work ethic and self-motivation Position Type
Full time Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job. The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position. Job Range Target: Minimum: $95,603.75 USD Median: $125,300.00 USD Incentive Pay Plans
This job may participate in an annual discretionary bonus plan. Benefits Information
Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions. Paid Vacation/Sick Time 401K with Company Match Medical, Dental and Vision Benefits Disability Benefits Health Savings Account Flexible Spending Account Life Insurance Parental Leave Employee Assistance Program Associate Volunteer Program Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser. https://www.regions.com/about-regions/welcome-portal/benefits Location Details
Salt Lake City UT LOB Location: Salt Lake City, Utah Equal Opportunity Employer/including Disabled/Veterans Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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