Guest Experience & Marketing Manager
Tasting Room Expo, Oregon, Wisconsin, United States, 53575
About the Role
Solena Estate is seeking a creative, strategic, and people-savvy Marketing & Guest Experience Manager to lead our tasting room team and drive customer engagement through compelling content and data-informed marketing. This role sits at the intersection of digital marketing, and hospitality leadership. You’ll be responsible for overseeing the tasting room experience while also crafting and executing digital campaigns that connect with our audience and elevate our brand — both in-person and online.
Key Responsibilities
With e-commerce manager: Help plan and create original content for social media, email marketing, and website (copywriting, photography, short-form video, etc.)
Develop and execute digital marketing campaigns to drive visits, conversions, and wine club signups
Analyze guest behavior and sales data (POS, CRM, website traffic) to segment audiences and optimize messaging
Help manage winery’s digital calendar for promotions, releases, events, and seasonal content
Ensure brand consistency across all customer touchpoints, from digital content to on-site signage
Guest Experience & Hospitality Leadership
Lead and coach the tasting room staff to deliver elevated, brand-aligned guest experiences
Train team members to support promotions and digital offers in the tasting room
Implement systems to improve workflow, customer feedback tracking, and team communication
Collaborate with the winemaking and events teams to promote launches and special experiences
Occasionally support events or busy tasting room days as needed (this is primarily a leadership role, not floor-based)
Who You Are
A creative thinker with a passion for storytelling and hospitality
Analytical and strategic — you love turning data into action
Skilled in content creation: writing, photography, video (basic editing or use of tools like Canva or Adobe a plus)
Organized and self-directed, able to manage multiple projects and work with a small team
A great communicator who connects well with guests and staff alike
Wine knowledge is a plus, but not required — curiosity and willingness to learn are key
Qualifications
Experience managing or mentoring a small team
Strong writing and visual content skills (portfolio or examples encouraged)
Proficient in tools such as Microsoft Office, Canva, Mailchimp, Instagram, Facebook, and basic analytics platforms
Familiarity with POS or CRM platforms (Tock, Commerce7, etc.) a plus
Availability to work Saturdays and occasional winery event days
Perks & Benefits
Wine discounts and team tastings
Health Insurance, Dental, 401K with match, PTO
Creative freedom to help shape our brand voice and guest journey
Growth opportunities in marketing, operations, and leadership
A collaborative team that values innovation, quality, and hospitality
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Key Responsibilities
With e-commerce manager: Help plan and create original content for social media, email marketing, and website (copywriting, photography, short-form video, etc.)
Develop and execute digital marketing campaigns to drive visits, conversions, and wine club signups
Analyze guest behavior and sales data (POS, CRM, website traffic) to segment audiences and optimize messaging
Help manage winery’s digital calendar for promotions, releases, events, and seasonal content
Ensure brand consistency across all customer touchpoints, from digital content to on-site signage
Guest Experience & Hospitality Leadership
Lead and coach the tasting room staff to deliver elevated, brand-aligned guest experiences
Train team members to support promotions and digital offers in the tasting room
Implement systems to improve workflow, customer feedback tracking, and team communication
Collaborate with the winemaking and events teams to promote launches and special experiences
Occasionally support events or busy tasting room days as needed (this is primarily a leadership role, not floor-based)
Who You Are
A creative thinker with a passion for storytelling and hospitality
Analytical and strategic — you love turning data into action
Skilled in content creation: writing, photography, video (basic editing or use of tools like Canva or Adobe a plus)
Organized and self-directed, able to manage multiple projects and work with a small team
A great communicator who connects well with guests and staff alike
Wine knowledge is a plus, but not required — curiosity and willingness to learn are key
Qualifications
Experience managing or mentoring a small team
Strong writing and visual content skills (portfolio or examples encouraged)
Proficient in tools such as Microsoft Office, Canva, Mailchimp, Instagram, Facebook, and basic analytics platforms
Familiarity with POS or CRM platforms (Tock, Commerce7, etc.) a plus
Availability to work Saturdays and occasional winery event days
Perks & Benefits
Wine discounts and team tastings
Health Insurance, Dental, 401K with match, PTO
Creative freedom to help shape our brand voice and guest journey
Growth opportunities in marketing, operations, and leadership
A collaborative team that values innovation, quality, and hospitality
Create a Job Alert Receive an email alert when similar new jobs are posted. It\'s free, fast and easy.
#J-18808-Ljbffr