SHIIR Rugs is an artisanal rug company established in 2012 by interior designers Shea Soucie and Martin Horner of luxury interior design firm Soucie Horner Design Collective, and Oscar Tatosian and Sarkis Tatosian of Oscar Isberian Rugs. SHIIR Rugs is represented in several showrooms across the United States and Europe, including Holly Hunt; Jennifer West; De Sousa Hughes; David Sutherland; ALT for Living; David Adler; Estudio Casa; and Tim Page Carpets in London, as well as direct representation.
Job Summary The Director of Sales at SHIIR Rugs is a senior leadership role responsible for driving sustainable revenue growth, expanding distribution channels, and building a high-performing sales organization aligned with the brand’s luxury, design-forward positioning. This leader will partner closely with Design, Marketing, Operations, and Finance to scale the business while preserving SHIIR’s craftsmanship, relationships, and reputation within the design community.
Minimum Qualifications
Bachelor’s degree required; MBA or advanced degree a plus
10+ years of progressive sales leadership experience, preferably in luxury, design, or premium consumer goods
Proven track record of scaling revenue and leading multi-channel sales organizations
Strong strategic thinking paired with hands‑on execution capability
Experience working cross‑functionally with design, marketing, operations, and finance teams
Excellent communication, negotiation, and executive presence
Successful Candidate Profile
Growth‑oriented, entrepreneurial mindset
Ability to inspire and develop high‑performing teams
Data‑driven decision maker with strong forecasting and analytical skills
Customer‑and design‑community centric approach
Comfort leading change and scaling processes while preserving brand integrity
Excellent organizational skills.
Calm under pressure.
Strong computer skills and a quick study with new software platforms.
Proficient with CRM and Microsoft 365 suite.
Duties and Responsibilities
Develop and execute a comprehensive sales strategy aligned with SHIIR Rugs’ growth objectives
Establish annual and quarterly revenue targets and lead the organization to exceed them
Provide regular revenue forecasting, reporting, and insights to ownership and leadership partners
Identify new growth opportunities across products, geographies, and customer segments
Lead, coach, and develop internal and external sales teams, including showroom partners and representatives
Align headcount and staffing plans with growth projections
Create a culture of accountability, professionalism, and continuous improvement
Oversee hiring, onboarding, training, performance management, and compensation planning
Continuously evaluate and optimize sales territories and distribution models (direct, showroom, partners)
Build and manage strategic partnerships with targeted distributors and showrooms
Explore and develop new channels of distribution, including private label and custom programs
Oversee the sales components of SHIIR’s digital and partner portals
Design tailored sales strategies for each showroom or sales partner
Implement consistent pipeline management, reporting, and CRM discipline
Ensure achievement of revenue quotas and accountability metrics
Maintain competitive market knowledge and translate insights into actionable strategies
Product, Design & Manufacturing Collaboration
Partner with Design to review product assortment, identify gaps, and inform product innovation
Coordinate feedback from designers and showrooms on materials, techniques, and color trends
Maintain working knowledge of custom development and manufacturing capabilities
Collaborate with Operations and Manufacturing to ensure feasibility and delivery excellence
Marketing, Brand & Industry Presence
Collaborate on marketing and PR strategy to support sales growth
Provide input on editorial calendars, content, presentation materials, and sales campaigns
Participate in trade shows, annual launch events, and targeted industry events
Maintain and grow relationships with key designers, architects, and industry influencers
Operational & Cross-Functional Leadership
Participate in annual planning, goal setting, and leadership retreats
Align sales strategy with financial planning, inventory management, and forecasting
Lead special projects including education initiatives, showroom training, and brand events
Ensure exceptional customer experience and long‑term relationship management
This role operates in a hybrid office and showroom environment with regular travel required for trade shows, showroom visits, and key customer meetings.
Physical Requirements
Periods of time sitting at a desk and working on a computer.
Must be able to lift up to 30 lbs. at times.
Ability to drive and hold a valid driver’s license preferred.
SHIIR Rugs (and Soucie Horner Design Collective) is an equal employment opportunity employer.
#J-18808-Ljbffr
Job Summary The Director of Sales at SHIIR Rugs is a senior leadership role responsible for driving sustainable revenue growth, expanding distribution channels, and building a high-performing sales organization aligned with the brand’s luxury, design-forward positioning. This leader will partner closely with Design, Marketing, Operations, and Finance to scale the business while preserving SHIIR’s craftsmanship, relationships, and reputation within the design community.
Minimum Qualifications
Bachelor’s degree required; MBA or advanced degree a plus
10+ years of progressive sales leadership experience, preferably in luxury, design, or premium consumer goods
Proven track record of scaling revenue and leading multi-channel sales organizations
Strong strategic thinking paired with hands‑on execution capability
Experience working cross‑functionally with design, marketing, operations, and finance teams
Excellent communication, negotiation, and executive presence
Successful Candidate Profile
Growth‑oriented, entrepreneurial mindset
Ability to inspire and develop high‑performing teams
Data‑driven decision maker with strong forecasting and analytical skills
Customer‑and design‑community centric approach
Comfort leading change and scaling processes while preserving brand integrity
Excellent organizational skills.
Calm under pressure.
Strong computer skills and a quick study with new software platforms.
Proficient with CRM and Microsoft 365 suite.
Duties and Responsibilities
Develop and execute a comprehensive sales strategy aligned with SHIIR Rugs’ growth objectives
Establish annual and quarterly revenue targets and lead the organization to exceed them
Provide regular revenue forecasting, reporting, and insights to ownership and leadership partners
Identify new growth opportunities across products, geographies, and customer segments
Lead, coach, and develop internal and external sales teams, including showroom partners and representatives
Align headcount and staffing plans with growth projections
Create a culture of accountability, professionalism, and continuous improvement
Oversee hiring, onboarding, training, performance management, and compensation planning
Continuously evaluate and optimize sales territories and distribution models (direct, showroom, partners)
Build and manage strategic partnerships with targeted distributors and showrooms
Explore and develop new channels of distribution, including private label and custom programs
Oversee the sales components of SHIIR’s digital and partner portals
Design tailored sales strategies for each showroom or sales partner
Implement consistent pipeline management, reporting, and CRM discipline
Ensure achievement of revenue quotas and accountability metrics
Maintain competitive market knowledge and translate insights into actionable strategies
Product, Design & Manufacturing Collaboration
Partner with Design to review product assortment, identify gaps, and inform product innovation
Coordinate feedback from designers and showrooms on materials, techniques, and color trends
Maintain working knowledge of custom development and manufacturing capabilities
Collaborate with Operations and Manufacturing to ensure feasibility and delivery excellence
Marketing, Brand & Industry Presence
Collaborate on marketing and PR strategy to support sales growth
Provide input on editorial calendars, content, presentation materials, and sales campaigns
Participate in trade shows, annual launch events, and targeted industry events
Maintain and grow relationships with key designers, architects, and industry influencers
Operational & Cross-Functional Leadership
Participate in annual planning, goal setting, and leadership retreats
Align sales strategy with financial planning, inventory management, and forecasting
Lead special projects including education initiatives, showroom training, and brand events
Ensure exceptional customer experience and long‑term relationship management
This role operates in a hybrid office and showroom environment with regular travel required for trade shows, showroom visits, and key customer meetings.
Physical Requirements
Periods of time sitting at a desk and working on a computer.
Must be able to lift up to 30 lbs. at times.
Ability to drive and hold a valid driver’s license preferred.
SHIIR Rugs (and Soucie Horner Design Collective) is an equal employment opportunity employer.
#J-18808-Ljbffr