True Classic
Overview
True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly hands-on – someone who can set bold direction while rolling up their sleeves to drive execution. This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., women’s), evolve as an omnichannel business, and accelerate international growth. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. Areas of Accountability
Paid Media: Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance Owned Media & Lifecycle Management: Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact Brand Strategy: Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant Content & Creative: Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth Go-To-Market Orchestration: Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution Translate business strategy into clear marketing roadmaps and launch plans Marketing Analytics & Technology: Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes Team & Capability Leadership: Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM Effectively leverage agencies, consultants, and technology partners to extend internal capabilities Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor Cross Functional Collaboration: Product, Merchandising, Commercial channels, eCommerce, Finance and BI – Partner to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans; ensure alignment across channels and functions Qualifications
Bachelor’s degree required; MBA preferred 10–15 years of progressive marketing experience, including executive leadership roles Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment Experience scaling marketing across new product categories and international markets Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers Strong analytical and financial acumen with the ability to translate data into clear business decisions Excellent project management and organizational skills, with the ability to drive ideas from concept to execution Track record of building, scaling, and inspiring high-performing teams Exceptional communication and interpersonal skills, with the ability to influence senior stakeholders Hands-on operator with an entrepreneurial mindset; willing to roll up sleeves and do what it takes to win Ability to thrive in a fast-paced, ambiguous environment and drive change effectively Preferred Qualifications
Background in apparel, consumer goods, or lifestyle brands Workplace Arrangement
5x/week in-office in Calabasas Compensation And Benefits
Salary Range: $XXX Unlimited PTO and sick time Company-paid medical, dental, and vision insurance; 100% employee premium coverage; 65% dependent premium coverage $75/month Wellness Stipend Free Employee Assistance Program (EAP) $75/month Work From Home Stipend $75/month Learning & Development Stipend $1,000/year True Classic merchandise allowance 401(k) plan with 3% company match True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources. About True Classic: At True Classic, our purpose is simple: empower everyone to look good and feel good. Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. We’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create. Everything we do is guided by the True Classic Operating System (TCOS) — the principles that shape how we work, make decisions, and win together: Move the Needle – We focus on delivering tangible, measurable results that drive real business impact. Paint the Picture – We set clear vision and help others see what great looks like. Seek the Truth – We use data, customer insight, and curiosity to guide decisions. Get 1% Better – We continuously improve how we work through strong systems and small wins. Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI. Crush the Challenge – We surface problems early and take ownership to solve them. Go Fast – We take initiative, move with urgency, and bias toward action. Be Creative – We challenge the norm and find better ways to win. Lead with Empathy – We care deeply about our customers and each other. If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle— join us and help shape what’s next at True Classic!
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True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly hands-on – someone who can set bold direction while rolling up their sleeves to drive execution. This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., women’s), evolve as an omnichannel business, and accelerate international growth. All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms. Areas of Accountability
Paid Media: Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance Owned Media & Lifecycle Management: Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact Brand Strategy: Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant Content & Creative: Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth Go-To-Market Orchestration: Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution Translate business strategy into clear marketing roadmaps and launch plans Marketing Analytics & Technology: Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes Team & Capability Leadership: Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM Effectively leverage agencies, consultants, and technology partners to extend internal capabilities Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor Cross Functional Collaboration: Product, Merchandising, Commercial channels, eCommerce, Finance and BI – Partner to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans; ensure alignment across channels and functions Qualifications
Bachelor’s degree required; MBA preferred 10–15 years of progressive marketing experience, including executive leadership roles Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment Experience scaling marketing across new product categories and international markets Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers Strong analytical and financial acumen with the ability to translate data into clear business decisions Excellent project management and organizational skills, with the ability to drive ideas from concept to execution Track record of building, scaling, and inspiring high-performing teams Exceptional communication and interpersonal skills, with the ability to influence senior stakeholders Hands-on operator with an entrepreneurial mindset; willing to roll up sleeves and do what it takes to win Ability to thrive in a fast-paced, ambiguous environment and drive change effectively Preferred Qualifications
Background in apparel, consumer goods, or lifestyle brands Workplace Arrangement
5x/week in-office in Calabasas Compensation And Benefits
Salary Range: $XXX Unlimited PTO and sick time Company-paid medical, dental, and vision insurance; 100% employee premium coverage; 65% dependent premium coverage $75/month Wellness Stipend Free Employee Assistance Program (EAP) $75/month Work From Home Stipend $75/month Learning & Development Stipend $1,000/year True Classic merchandise allowance 401(k) plan with 3% company match True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources. About True Classic: At True Classic, our purpose is simple: empower everyone to look good and feel good. Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. We’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create. Everything we do is guided by the True Classic Operating System (TCOS) — the principles that shape how we work, make decisions, and win together: Move the Needle – We focus on delivering tangible, measurable results that drive real business impact. Paint the Picture – We set clear vision and help others see what great looks like. Seek the Truth – We use data, customer insight, and curiosity to guide decisions. Get 1% Better – We continuously improve how we work through strong systems and small wins. Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI. Crush the Challenge – We surface problems early and take ownership to solve them. Go Fast – We take initiative, move with urgency, and bias toward action. Be Creative – We challenge the norm and find better ways to win. Lead with Empathy – We care deeply about our customers and each other. If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle— join us and help shape what’s next at True Classic!
#J-18808-Ljbffr