Head of Brand Marketing
Salted, Los Angeles, CA, United States
At Salted, we believe the future of restaurants doesn’t look anything like what we see today. The most important brands will be built outside four walls and will find new, innovative ways to build deep relationships with their customers. Currently, Salted is the largest delivery-first restaurant group in the US, with locations in 10 states and 20+ cities. We build, own and operate better-for-you restaurant brands that define how a new generation of customers want to eat. More info on our website.
We’re looking for a Head of Brand Marketing who will lead the charge as we turn our brands into household names. The right candidate is a passionate builder, a problem solver, a big thinker, and someone who has a pulse for how brands win their way into not only the culture zeitgeist, but the hearts and minds of customers.
Responsibilities:
Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (eg, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)
Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets. (You will collaborate with a marketing team that is responsible for the actual deployment and management of our lifecycle marketing campaigns across email and text channels.)
Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
Develop and manage a program of focus groups such that we are talking to our customers regularly and incorporating their feedback into brand and culinary roadmaps.
Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.
Requirements:
Track record of making brands pop.
Builder mentality with a deep passion for storytelling.
Excellent communication skills and attention to detail.
Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels.
Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity.
Experience managing teams and working collaboratively across an organization.
Experience working at a high growth company is a big plus.
Based in LA area (or willing to relocate).
Salary Range: $150k-$220k
401k with up to a 4% employer match after one year
Unlimited PTO
Remote Work
Paid Family Leave
To Apply: If you feel you would be a good fit for this role, please send an email to jobs@hellosalted.com with "Head of Brand Marketing" in the subject line. Include a one-page pdf resume, and a very short note on why you think there might be a match here. We look forward to hearing from you.
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We’re looking for a Head of Brand Marketing who will lead the charge as we turn our brands into household names. The right candidate is a passionate builder, a problem solver, a big thinker, and someone who has a pulse for how brands win their way into not only the culture zeitgeist, but the hearts and minds of customers.
Responsibilities:
Lead the identity development and storytelling behind our brands, with a primary focus on our flagship brand, moonbowls.
Ensure the consistency of our brand messaging and value proposition across all customer touchpoints.
Work closely with the CEO and R&D team to guide our culinary roadmap from a brand and market opportunity perspective (eg, How do we best reflect our brand values in our culinary offerings? What are the culinary and cultural trends that map to our brand values and should be on our roadmap?)
Develop and manage a holistic strategy for introducing our brands into new markets, including social media and community outreach.
Develop high ROI opportunities to collaborate with digital influencers and build community engagement.
Direct the editorial strategy across all brand channels, creating a cohesive narrative that boosts community interaction and achieves sales targets. (You will collaborate with a marketing team that is responsible for the actual deployment and management of our lifecycle marketing campaigns across email and text channels.)
Oversee the external brand communications strategy, shaping public perception with general and targeted media outlets
Develop and manage a program of focus groups such that we are talking to our customers regularly and incorporating their feedback into brand and culinary roadmaps.
Partner directly with the CEO on high-level strategic planning and thought leadership initiatives.
Requirements:
Track record of making brands pop.
Builder mentality with a deep passion for storytelling.
Excellent communication skills and attention to detail.
Deep understanding of customer behavior, cultural trends, and storytelling across paid, owned, and earned channels.
Demonstrated success launching breakthrough campaigns, driving revenue growth, and building brand equity.
Experience managing teams and working collaboratively across an organization.
Experience working at a high growth company is a big plus.
Based in LA area (or willing to relocate).
Salary Range: $150k-$220k
401k with up to a 4% employer match after one year
Unlimited PTO
Remote Work
Paid Family Leave
To Apply: If you feel you would be a good fit for this role, please send an email to jobs@hellosalted.com with "Head of Brand Marketing" in the subject line. Include a one-page pdf resume, and a very short note on why you think there might be a match here. We look forward to hearing from you.
#J-18808-Ljbffr