HD Tech Recruit
VP, Digital Sales & eCommerce | US-Based (Atlanta / Hybrid)
Up to $185,000
About the Company Our client is a high-growth brand owner and IP-led organisation operating at the intersection of consumer products and entertainment, bringing globally recognised seasonal properties to life through retail, digital commerce, and immersive brand experiences. With strong existing demand and significant whitespace internationally, the business is investing in digital to accelerate revenue growth across marketplaces, DTC, and social commerce.
The Role As VP, Digital Sales & eCommerce, you will architect and execute the digital revenue strategy across all U.S. online channels, including DTC (Shopify), major marketplaces (Amazon, Walmart Marketplace), and social shopping initiatives. You will also lead international digital expansion, developing cross‑border marketplace and DTC growth plans.
This is a hands‑on “strategist + builder” role: the function begins lean, and you will roll up your sleeves to drive execution while building the roadmap and team for scale.
Key Responsibilities
Own digital channel revenue, margin, and profitability across DTC, marketplaces, and social commerce
Drive growth on Amazon, Walmart Marketplace, Shopify/DTC, and social shopping platforms (e.g., TikTok Shop, Instagram, YouTube, livestream commerce)
Lead international expansion across cross‑border marketplaces and global DTC opportunities
Partner with Marketing on promotions, content, and traffic strategy to maximise conversion and profitability
Negotiate commercial opportunities with marketplace partners and operators
Partner cross‑functionally with IT, Operations, Finance, and Retail Sales to optimise the end‑to‑end customer journey (site performance, checkout, fulfilment alignment)
Establish and manage KPIs including sales growth, CAC, LTV, conversion rate, cart abandonment, sell‑through, and profitability
Provide executive‑level reporting, insight, and a test‑and‑learn optimisation culture
Build and lead a lean digital team over time (player‑coach initially)
About You
12+ years in digital sales, eCommerce, or omnichannel leadership roles
Proven results growing revenue across Amazon, Walmart Marketplace, and Shopify/DTC
Strong command of digital P&L, commercial levers, and performance metrics
Experience partnering effectively across Marketing, IT, and Operations (consumer products/CPG strongly preferred)
Strong negotiator with marketplace platforms and digital retail partners
Comfortable operating hands‑on in lean environments while building for scale
Excellent leadership, communication, and data‑driven decision‑making capability
Strong people management skills are essential
Bachelor’s degree required (Business, Marketing, eCommerce, or related field)
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About the Company Our client is a high-growth brand owner and IP-led organisation operating at the intersection of consumer products and entertainment, bringing globally recognised seasonal properties to life through retail, digital commerce, and immersive brand experiences. With strong existing demand and significant whitespace internationally, the business is investing in digital to accelerate revenue growth across marketplaces, DTC, and social commerce.
The Role As VP, Digital Sales & eCommerce, you will architect and execute the digital revenue strategy across all U.S. online channels, including DTC (Shopify), major marketplaces (Amazon, Walmart Marketplace), and social shopping initiatives. You will also lead international digital expansion, developing cross‑border marketplace and DTC growth plans.
This is a hands‑on “strategist + builder” role: the function begins lean, and you will roll up your sleeves to drive execution while building the roadmap and team for scale.
Key Responsibilities
Own digital channel revenue, margin, and profitability across DTC, marketplaces, and social commerce
Drive growth on Amazon, Walmart Marketplace, Shopify/DTC, and social shopping platforms (e.g., TikTok Shop, Instagram, YouTube, livestream commerce)
Lead international expansion across cross‑border marketplaces and global DTC opportunities
Partner with Marketing on promotions, content, and traffic strategy to maximise conversion and profitability
Negotiate commercial opportunities with marketplace partners and operators
Partner cross‑functionally with IT, Operations, Finance, and Retail Sales to optimise the end‑to‑end customer journey (site performance, checkout, fulfilment alignment)
Establish and manage KPIs including sales growth, CAC, LTV, conversion rate, cart abandonment, sell‑through, and profitability
Provide executive‑level reporting, insight, and a test‑and‑learn optimisation culture
Build and lead a lean digital team over time (player‑coach initially)
About You
12+ years in digital sales, eCommerce, or omnichannel leadership roles
Proven results growing revenue across Amazon, Walmart Marketplace, and Shopify/DTC
Strong command of digital P&L, commercial levers, and performance metrics
Experience partnering effectively across Marketing, IT, and Operations (consumer products/CPG strongly preferred)
Strong negotiator with marketplace platforms and digital retail partners
Comfortable operating hands‑on in lean environments while building for scale
Excellent leadership, communication, and data‑driven decision‑making capability
Strong people management skills are essential
Bachelor’s degree required (Business, Marketing, eCommerce, or related field)
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