Method Recruiting, a 3x Inc. 5000 company
Head of Marketing - Brand
Method Recruiting, a 3x Inc. 5000 company, New York, New York, us, 10261
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Method Recruiting , a 3x Inc. 5000 company.
Job Description Our client is a growing consumer tech company selling DTC. They are expanding into new areas and retail channels and are doing great at growth marketing. They need a brand visionary to lead the charge. The VP or Head of (Brand) Marketing will lead the vision, strategy, and execution of the brand presence across all customer touchpoints, shaping a compelling brand identity, driving customer engagement, and ensuring consistent storytelling that fuels growth.
Key Responsibilities
Brand Strategy & Positioning – Define and evolve the brand’s voice, visual identity, and market positioning to differentiate in the space.
Campaign Development – Oversee integrated marketing campaigns across digital, social, email, influencer, and offline channels to drive awareness, loyalty, and sales.
Customer Insights – Leverage data, analytics, and market research to understand customer behavior and inform brand decisions.
Content & Creative Direction – Lead creative teams to produce compelling, on‑brand content that resonates with target audiences.
Cross‑Functional Leadership – Partner with merchandising, product, e‑commerce and retail teams to ensure brand consistency across the shopping experience.
Performance Tracking – Establish KPIs for brand health, engagement, and conversion; optimize campaigns based on performance metrics.
Team Development – Build, mentor, and inspire a high‑performing marketing team.
Qualifications
~10+ years in brand marketing, with at least 5 years in a senior leadership role within retail or e‑commerce (ideally higher price‑point items).
Proven track record of building and scaling consumer brands in a digital‑first environment.
Strong understanding of omnichannel marketing, social media trends, and influencer partnerships.
Data‑driven mindset with experience using analytics tools to guide decisions.
Exceptional leadership, communication, and storytelling skills.
Success in This Role Looks Like
Increased brand awareness and market share.
Strong emotional connection between customers and the brand.
Consistent, high‑quality brand experiences across all channels.
Measurable growth in customer acquisition, retention, and lifetime value.
Location: New York, NY | Salary: $200,000.00–$275,000.00 (posted 1 month ago)
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Method Recruiting , a 3x Inc. 5000 company.
Job Description Our client is a growing consumer tech company selling DTC. They are expanding into new areas and retail channels and are doing great at growth marketing. They need a brand visionary to lead the charge. The VP or Head of (Brand) Marketing will lead the vision, strategy, and execution of the brand presence across all customer touchpoints, shaping a compelling brand identity, driving customer engagement, and ensuring consistent storytelling that fuels growth.
Key Responsibilities
Brand Strategy & Positioning – Define and evolve the brand’s voice, visual identity, and market positioning to differentiate in the space.
Campaign Development – Oversee integrated marketing campaigns across digital, social, email, influencer, and offline channels to drive awareness, loyalty, and sales.
Customer Insights – Leverage data, analytics, and market research to understand customer behavior and inform brand decisions.
Content & Creative Direction – Lead creative teams to produce compelling, on‑brand content that resonates with target audiences.
Cross‑Functional Leadership – Partner with merchandising, product, e‑commerce and retail teams to ensure brand consistency across the shopping experience.
Performance Tracking – Establish KPIs for brand health, engagement, and conversion; optimize campaigns based on performance metrics.
Team Development – Build, mentor, and inspire a high‑performing marketing team.
Qualifications
~10+ years in brand marketing, with at least 5 years in a senior leadership role within retail or e‑commerce (ideally higher price‑point items).
Proven track record of building and scaling consumer brands in a digital‑first environment.
Strong understanding of omnichannel marketing, social media trends, and influencer partnerships.
Data‑driven mindset with experience using analytics tools to guide decisions.
Exceptional leadership, communication, and storytelling skills.
Success in This Role Looks Like
Increased brand awareness and market share.
Strong emotional connection between customers and the brand.
Consistent, high‑quality brand experiences across all channels.
Measurable growth in customer acquisition, retention, and lifetime value.
Location: New York, NY | Salary: $200,000.00–$275,000.00 (posted 1 month ago)
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