ReMarkable Career
Location: Austin, TX (Remote)
About Our Client Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Our client exists to fix that because people deserve a morning ritual that actually feels good. They make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues.
After serving more than 1.3 million customers and expanding into national retail, they are hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
The Role Our client is looking for a
Chief Marketing Officer
who has already led a
$100M+ CPG brand
through the transition from
DTC to omnichannel retail , and who knows how to build the organizational, creative, and operational backbone for sustained growth.
You will own:
Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention/Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You will partner tightly with the CEO on big moments, partnerships, and long-term vision, and with the President on execution, resourcing, modeling, and operational excellence.
Your Mandate Build a marketing organization that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking the business from
$100M to $250M+ .
What You’ll Do 1. Own and Evolve the Brand
Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
Lead brand campaigns across key platforms and storytelling moments
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
2. Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Maintain rigorous CAC/LTV guardrails as spend scales
Ensure attribution modeling and cohort insights drive spend allocation
Partner with creative to systemize high-velocity testing
Build the growth organization, including VP Growth, media buyers, analysts, and UGC/creative strategists
3. Build a World-Class Retention Org
(One of the biggest gaps currently being filled)
Build and lead lifecycle/CRM, subscription, and post-purchase strategy
Develop a rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
Partner with CX leadership to translate retention insights into improved product and customer experience
Own key metrics including M2/M3 retention, subscription LTV, AOV, and repeat rate
Build an in-house UGC and content engine producing 1,000+ videos per year
Develop UGC frameworks, creator playbooks, and scalable storytelling systems
Oversee brand creative including campaigns, photography, video, scripts, retail displays, and OOH
Ensure creative moves quickly while maintaining quality and brand consistency
5. Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (e.g., Target, Costco, Sprouts)
Own shopper marketing, promotional calendars, retail media, and field marketing
Create velocity-driving programs to support sell-through
Build strong partnerships with retail and sales teams to ensure in-store success
6. Build a Strong Marketing Organization Based on leadership philosophy:
CMO: Paid to drive output, not operate tactically
VPs: Build the organization and systems beneath them (Growth, Brand, Creative, Retail)
Directors: Demonstrate expertise and manage vertical execution
Managers: Guide and learn
Associates: Lean in and support the engine
You will:
Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
Hire and coach senior leaders who elevate speed, clarity, and quality
Create cross-functional rituals and accountability frameworks
Replace complexity with clarity
7. Be a Strategic Partner to the CEO & President
Work closely with the CEO on major brand moments, partnerships, and long-term narrative
Work closely with the President on financial modeling, prioritization, operational tempo, and resource allocation
Serve as a key voice in company strategy, product roadmaps, and growth bets
What Success Looks Like in 12 Months
A fully operational growth, retention, and brand engine
Consistent CAC efficiency and LTV expansion
A clear, iconic brand platform that unifies creative and messaging
Retail launches executed flawlessly with strong velocities
A 12-person retention organization built and producing wins
A marketing organization that feels fast, aligned, grounded, functional, creative, and joyful
Revenue on a path from ~$100M toward $150M–$200M
Requirements (Must-haves)
10–15+ years in CPG marketing, including ownership of $50M–$250M in growth
Experience leading a brand through a DTC to omnichannel retail transition
Proven ability to build and scale marketing organizations from 20 to 60+
Deep understanding of growth marketing and creative testing
Strong brand storyteller who can translate emotion into execution
Experience with UGC creator ecosystems, paid social engines, and retail marketing
Strong forecasting, modeling, and data-driven decision-making capabilities
Known for clarity, speed, and building high-trust, high-output teams
Competitive salary, performance bonus, and meaningful equity
Opportunity to help build a generational brand
#J-18808-Ljbffr
About Our Client Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Our client exists to fix that because people deserve a morning ritual that actually feels good. They make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues.
After serving more than 1.3 million customers and expanding into national retail, they are hiring driven, thoughtful people who want to help redefine how the world starts its day at scale.
The Role Our client is looking for a
Chief Marketing Officer
who has already led a
$100M+ CPG brand
through the transition from
DTC to omnichannel retail , and who knows how to build the organizational, creative, and operational backbone for sustained growth.
You will own:
Brand (positioning, storytelling, creative vision, campaigns)
Growth (performance marketing, media mix, attribution)
Retention/Lifecycle (building a real team, CRM, subscription strategy)
Community & Content (UGC engine, influencer, creators, ambassadors)
Retail Marketing (shopper, wholesale, retail velocity engines)
You will partner tightly with the CEO on big moments, partnerships, and long-term vision, and with the President on execution, resourcing, modeling, and operational excellence.
Your Mandate Build a marketing organization that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking the business from
$100M to $250M+ .
What You’ll Do 1. Own and Evolve the Brand
Steward the brand’s emotional core (“A bit better, every day”), tone, and identity
Lead brand campaigns across key platforms and storytelling moments
Translate abstract brand strategy into clear messaging, briefs, and creative systems
Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product
2. Build a High-Performance Growth Engine
Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels
Maintain rigorous CAC/LTV guardrails as spend scales
Ensure attribution modeling and cohort insights drive spend allocation
Partner with creative to systemize high-velocity testing
Build the growth organization, including VP Growth, media buyers, analysts, and UGC/creative strategists
3. Build a World-Class Retention Org
(One of the biggest gaps currently being filled)
Build and lead lifecycle/CRM, subscription, and post-purchase strategy
Develop a rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys
Partner with CX leadership to translate retention insights into improved product and customer experience
Own key metrics including M2/M3 retention, subscription LTV, AOV, and repeat rate
Build an in-house UGC and content engine producing 1,000+ videos per year
Develop UGC frameworks, creator playbooks, and scalable storytelling systems
Oversee brand creative including campaigns, photography, video, scripts, retail displays, and OOH
Ensure creative moves quickly while maintaining quality and brand consistency
5. Drive Retail & Wholesale Marketing Strategy
Develop retail launch playbooks (e.g., Target, Costco, Sprouts)
Own shopper marketing, promotional calendars, retail media, and field marketing
Create velocity-driving programs to support sell-through
Build strong partnerships with retail and sales teams to ensure in-store success
6. Build a Strong Marketing Organization Based on leadership philosophy:
CMO: Paid to drive output, not operate tactically
VPs: Build the organization and systems beneath them (Growth, Brand, Creative, Retail)
Directors: Demonstrate expertise and manage vertical execution
Managers: Guide and learn
Associates: Lean in and support the engine
You will:
Design the full 12–18 month org roadmap (headcount, sequencing, ownership)
Hire and coach senior leaders who elevate speed, clarity, and quality
Create cross-functional rituals and accountability frameworks
Replace complexity with clarity
7. Be a Strategic Partner to the CEO & President
Work closely with the CEO on major brand moments, partnerships, and long-term narrative
Work closely with the President on financial modeling, prioritization, operational tempo, and resource allocation
Serve as a key voice in company strategy, product roadmaps, and growth bets
What Success Looks Like in 12 Months
A fully operational growth, retention, and brand engine
Consistent CAC efficiency and LTV expansion
A clear, iconic brand platform that unifies creative and messaging
Retail launches executed flawlessly with strong velocities
A 12-person retention organization built and producing wins
A marketing organization that feels fast, aligned, grounded, functional, creative, and joyful
Revenue on a path from ~$100M toward $150M–$200M
Requirements (Must-haves)
10–15+ years in CPG marketing, including ownership of $50M–$250M in growth
Experience leading a brand through a DTC to omnichannel retail transition
Proven ability to build and scale marketing organizations from 20 to 60+
Deep understanding of growth marketing and creative testing
Strong brand storyteller who can translate emotion into execution
Experience with UGC creator ecosystems, paid social engines, and retail marketing
Strong forecasting, modeling, and data-driven decision-making capabilities
Known for clarity, speed, and building high-trust, high-output teams
Competitive salary, performance bonus, and meaningful equity
Opportunity to help build a generational brand
#J-18808-Ljbffr