Anthropic
Product Marketing Lead, Agents San Francisco, CA | New York City, NY
Anthropic, San Francisco, California, United States, 94199
Overview
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a rapidly growing group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role
We’re looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code. This is a portfolio leadership role: you’ll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market. The role sits at the intersection of product strategy and commercial execution: you’ll partner with Product to shape roadmaps, with Sales to arm them with narratives and tools, and with Marketing to amplify our story across channels. If you’ve led product marketing for platform businesses, understand portfolio management across different user needs, and thrive in fast-moving environments, this role is for you. Responsibilities
Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, including positioning, messaging, launch execution, and sales enablement Develop and maintain a unified portfolio narrative that shows how our agent products work together to serve enterprise needs Drive product launches that generate market momentum, from flagship releases to incremental feature updates Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling Partner with Product to influence roadmap priorities based on market feedback and competitive positioning Collaborate with demand generation and brand marketing to amplify product narratives across channels Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes Build relationships with key customers and prospects to gather insights and develop reference programs You may be a good fit if you
Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals Excel at crafting positioning and messaging that resonates with technical and business audiences alike Have a track record of successful product launches that drove measurable business impact Can operate at both strategic and tactical levels—comfortable setting vision and shipping Thrive in cross-functional environments and influence product roadmaps through market insights Are energized by ambiguity and moving fast in a rapidly evolving market Strong candidates may have
Experience marketing AI/ML products or developer tools to enterprise buyers Background in both platform and application product marketing Experience building product marketing functions or teams from early stages Track record of marketing products in highly competitive, fast-moving markets Familiarity with enterprise productivity tools, developer workflows, or AI agents Experience working closely with sales teams on strategic deals Role-specific policy
For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for relocation in the interim. Deadline to apply
None. Applications will be reviewed on a rolling basis. Compensation
The annual compensation range for this role is $320,000 - $400,000 USD. Our total compensation package for full-time employees includes equity and benefits. Logistics
Education requirements:
We require at least a Bachelor’s degree in a related field or equivalent experience. Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. Some roles may require more time in the offices. Visa sponsorship:
We do sponsor visas. If we make you an offer, we will make every reasonable effort to assist with a visa and may retain an immigration lawyer. How we’re different
We believe the highest-impact AI research is big science and pursue ambitious, long-term goals. We value collaboration and communication, and host regular discussions to ensure we are pursuing the highest-impact work. Read our recent research to understand our directions. We value individuals who can contribute to a collaborative, high-impact environment. Come work with us
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a collaborative office space. Security note:
For safety, Anthropic recruiters contact candidates from anthopic.com email addresses. Be cautious of other domains and do not share sensitive information before first day. Visit anthrophic.com/careers for confirmed openings. EEO and self-identification
We are an equal opportunity employer and encourage applications from diverse backgrounds. This description includes a summary of our equal opportunity statements and voluntary self-identification information as appropriate for government reporting.
#J-18808-Ljbffr
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a rapidly growing group of researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the role
We’re looking for a Product Marketing Lead to own the go-to-market strategy for our first-party agent products—Claude.ai and Claude Code. This is a portfolio leadership role: you’ll shape positioning, drive launches, and ensure our agent products work together as a cohesive offering that wins in the enterprise market. The role sits at the intersection of product strategy and commercial execution: you’ll partner with Product to shape roadmaps, with Sales to arm them with narratives and tools, and with Marketing to amplify our story across channels. If you’ve led product marketing for platform businesses, understand portfolio management across different user needs, and thrive in fast-moving environments, this role is for you. Responsibilities
Manage the PMM teams that own the end-to-end go-to-market strategy for Claude.ai and Claude Code, including positioning, messaging, launch execution, and sales enablement Develop and maintain a unified portfolio narrative that shows how our agent products work together to serve enterprise needs Drive product launches that generate market momentum, from flagship releases to incremental feature updates Build deep market intelligence capabilities—understanding competitive dynamics, buyer needs, and emerging use cases—and translate insights into product and positioning recommendations Create sales enablement programs that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling Partner with Product to influence roadmap priorities based on market feedback and competitive positioning Collaborate with demand generation and brand marketing to amplify product narratives across channels Establish and track success metrics that tie product marketing efforts to pipeline, revenue, and adoption outcomes Build relationships with key customers and prospects to gather insights and develop reference programs You may be a good fit if you
Have 10+ years of product marketing experience, with significant time spent on enterprise software or platform products Have led product marketing for a portfolio of products and understand how to create coherent narratives across multiple offerings Possess strong commercial instincts—you understand enterprise sales cycles, buyer journeys, and what it takes to win competitive deals Excel at crafting positioning and messaging that resonates with technical and business audiences alike Have a track record of successful product launches that drove measurable business impact Can operate at both strategic and tactical levels—comfortable setting vision and shipping Thrive in cross-functional environments and influence product roadmaps through market insights Are energized by ambiguity and moving fast in a rapidly evolving market Strong candidates may have
Experience marketing AI/ML products or developer tools to enterprise buyers Background in both platform and application product marketing Experience building product marketing functions or teams from early stages Track record of marketing products in highly competitive, fast-moving markets Familiarity with enterprise productivity tools, developer workflows, or AI agents Experience working closely with sales teams on strategic deals Role-specific policy
For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for relocation in the interim. Deadline to apply
None. Applications will be reviewed on a rolling basis. Compensation
The annual compensation range for this role is $320,000 - $400,000 USD. Our total compensation package for full-time employees includes equity and benefits. Logistics
Education requirements:
We require at least a Bachelor’s degree in a related field or equivalent experience. Location-based hybrid policy:
Currently, we expect all staff to be in one of our offices at least 25% of the time. Some roles may require more time in the offices. Visa sponsorship:
We do sponsor visas. If we make you an offer, we will make every reasonable effort to assist with a visa and may retain an immigration lawyer. How we’re different
We believe the highest-impact AI research is big science and pursue ambitious, long-term goals. We value collaboration and communication, and host regular discussions to ensure we are pursuing the highest-impact work. Read our recent research to understand our directions. We value individuals who can contribute to a collaborative, high-impact environment. Come work with us
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a collaborative office space. Security note:
For safety, Anthropic recruiters contact candidates from anthopic.com email addresses. Be cautious of other domains and do not share sensitive information before first day. Visit anthrophic.com/careers for confirmed openings. EEO and self-identification
We are an equal opportunity employer and encourage applications from diverse backgrounds. This description includes a summary of our equal opportunity statements and voluntary self-identification information as appropriate for government reporting.
#J-18808-Ljbffr