Overview
Ria opens ways for a better everyday life. A subsidiary of Euronet Worldwide, Inc. (NASDAQ: EEFT), Ria is a leading expert in cross‑border payments, delivering innovative omnichannel financial services that bridge the gap between digital and physical spaces. Our products and services provide unprecedented consumer choice, including real‑time payments, mobile wallets, currency exchange, and cardless ATM payouts. As Ria Money Transfer with presence in nearly 200 countries and over 600,000 physical locations and more than 7 billion digital customers, we are the largest real‑time cross‑border money movement network in the world, dedicated to helping millions of people send money where it matters.
Responsibilities
Strategic Leadership. Develop and execute a comprehensive marketing strategy for the Americas region, aligned with global goals and regional business priorities. Oversee marketing initiatives across Digital and Brick & Mortar channels, ensuring integrated campaigns that maximize impact.
Team Management. Lead and mentor a high‑performing regional marketing team, fostering collaboration and professional growth. Partner with cross‑functional teams, including Sales, Operations, and Product, to deliver seamless customer experiences.
Brand and Customer Engagement. Drive brand awareness and loyalty through targeted campaigns, community engagement, and culturally relevant messaging. Ensure consistent brand representation across all touchpoints in the region.
Performance and Analytics. Utilize data and analytics to measure campaign effectiveness, optimize marketing spending, and inform strategic decisions. Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
Budget and Resource Management. Manage regional marketing budgets effectively to ensure ROI‑driven investments.
Qualifications
10+ years of progressive marketing leadership experience, with a strong track record in both Digital and Brick & Mortar channels.
Proven ability to develop and execute marketing strategies across multiple geographies and cultures.
Strong analytical skills and experience leveraging data for decision‑making.
Excellent communication, leadership, and stakeholder management skills.
Advanced degree in Marketing, Business, or a related field.
Fluency in Spanish or Portuguese is a plus.
Benefits
Competitive compensation plan
Paid time off and leave
Health, dental, vision and life insurance
401(k) retirement plan with company match
Employee Stock Purchase Plan
Global Language Program offering language learning opportunities
Wellness initiatives supporting physical, mental, and financial well‑being
Learning, development, and tuition assistance programs
Global career opportunities in an inclusive, mission‑driven culture
The annual salary range for this position may vary by geographic location, work experience, and skills.
Ria values diversity and is proud to be an equal opportunity employer. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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Responsibilities
Strategic Leadership. Develop and execute a comprehensive marketing strategy for the Americas region, aligned with global goals and regional business priorities. Oversee marketing initiatives across Digital and Brick & Mortar channels, ensuring integrated campaigns that maximize impact.
Team Management. Lead and mentor a high‑performing regional marketing team, fostering collaboration and professional growth. Partner with cross‑functional teams, including Sales, Operations, and Product, to deliver seamless customer experiences.
Brand and Customer Engagement. Drive brand awareness and loyalty through targeted campaigns, community engagement, and culturally relevant messaging. Ensure consistent brand representation across all touchpoints in the region.
Performance and Analytics. Utilize data and analytics to measure campaign effectiveness, optimize marketing spending, and inform strategic decisions. Monitor market trends, competitor activities, and customer insights to identify growth opportunities.
Budget and Resource Management. Manage regional marketing budgets effectively to ensure ROI‑driven investments.
Qualifications
10+ years of progressive marketing leadership experience, with a strong track record in both Digital and Brick & Mortar channels.
Proven ability to develop and execute marketing strategies across multiple geographies and cultures.
Strong analytical skills and experience leveraging data for decision‑making.
Excellent communication, leadership, and stakeholder management skills.
Advanced degree in Marketing, Business, or a related field.
Fluency in Spanish or Portuguese is a plus.
Benefits
Competitive compensation plan
Paid time off and leave
Health, dental, vision and life insurance
401(k) retirement plan with company match
Employee Stock Purchase Plan
Global Language Program offering language learning opportunities
Wellness initiatives supporting physical, mental, and financial well‑being
Learning, development, and tuition assistance programs
Global career opportunities in an inclusive, mission‑driven culture
The annual salary range for this position may vary by geographic location, work experience, and skills.
Ria values diversity and is proud to be an equal opportunity employer. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
#J-18808-Ljbffr