Overview
Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles. We deliver the Holman Experience by treating customers and each other as we would like to be treated, creating positive, rewarding relationships. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Holman is currently accepting applications for the position of Manager- Marketing Strategy. The Manager – Marketing Strategy serves as the primary marketing partner to Regional Vice Presidents and/or senior leadership, driving enterprise-level marketing strategies that optimize performance, profitability, and market share. This role develops and executes integrated marketing plans, oversees media investment, and translates performance insights into actionable strategies that deliver measurable business outcomes.
Responsibilities
Strategic Partnership: Act as the primary marketing interface for RVP leadership, aligning marketing objectives with business goals and organizational priorities.
Marketing Plan Development: Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive store performance and profitability.
Performance Management: Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends.
Cross-Functional Collaboration: Partner closely with creative and analytics teams to design, measure, and optimize campaign effectiveness.
Financial Management: Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources.
Technology & Reporting: Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions.
Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners.
Corporate & Manufacturer Alignment: Act as a liaison for corporate and manufacturer initiatives, ensuring consistent rollout and integration at the field level.
Market Intelligence: Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities.
Governance & Communication: Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership.
Perform all other duties and special projects as assigned.
Education and Experience
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles.
Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results.
Strong analytical and financial acumen; ability to translate data insights into actionable strategies.
Proven relationship-building and executive communication skills with the ability to influence across leadership levels.
Experience managing vendors, agencies, and marketing budgets.
Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms).
Excellent project management skills with the ability to balance strategic planning and hands-on execution.
Strong business acumen, adaptability, and collaborative working style.
Compensation and Benefits At Holman, your total compensation goes beyond your paycheck. Holman is proud to offer benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. We offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees. In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Pay: We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $120,730 - $187,130 USD annually for full-time employees. The annual compensation range is comprised of base pay and bonus earnings.
AI and Equal Opportunity Artificial Intelligence Statement: We recognize that applicants may view AI tools for tasks such as drafting a resume or cover letter. Applicants should not use AI tools to answer interview questions on their behalf, misrepresent or embellish qualifications, or create false representations of identity. Your application should reflect your authentic abilities and experiences.
Equal Opportunity Employment and Accommodations: Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If you are a person with a disability needing assistance with the application process, contact HR@Holman.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles. We deliver the Holman Experience by treating customers and each other as we would like to be treated, creating positive, rewarding relationships. The automotive markets Holman serves include fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Holman is currently accepting applications for the position of Manager- Marketing Strategy. The Manager – Marketing Strategy serves as the primary marketing partner to Regional Vice Presidents and/or senior leadership, driving enterprise-level marketing strategies that optimize performance, profitability, and market share. This role develops and executes integrated marketing plans, oversees media investment, and translates performance insights into actionable strategies that deliver measurable business outcomes.
Responsibilities
Strategic Partnership: Act as the primary marketing interface for RVP leadership, aligning marketing objectives with business goals and organizational priorities.
Marketing Plan Development: Create and manage comprehensive marketing plans tailored to business objectives, encompassing digital, experiential, and content strategies that drive store performance and profitability.
Performance Management: Conduct regular account reviews, analyze campaign performance, and provide strategic recommendations based on data, insights, and market trends.
Cross-Functional Collaboration: Partner closely with creative and analytics teams to design, measure, and optimize campaign effectiveness.
Financial Management: Oversee marketing budgets, investment allocations, and long-term planning to ensure efficient use of resources.
Technology & Reporting: Leverage marketing technology tools for planning, forecasting, and performance tracking to drive data-driven decisions.
Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, including business leaders, sales teams, and corporate partners.
Corporate & Manufacturer Alignment: Act as a liaison for corporate and manufacturer initiatives, ensuring consistent rollout and integration at the field level.
Market Intelligence: Monitor market trends, customer behaviors, and competitive landscape to proactively inform strategy and identify new opportunities.
Governance & Communication: Deliver performance updates, strategic recommendations, and forward-looking insights to senior leadership.
Perform all other duties and special projects as assigned.
Education and Experience
Bachelor’s degree in Marketing, Communications, Business, or related field.
Minimum 7+ years of professional experience, including 3+ years in marketing account management or strategic marketing roles.
Demonstrated experience developing and executing multi-channel marketing strategies that drive measurable business results.
Strong analytical and financial acumen; ability to translate data insights into actionable strategies.
Proven relationship-building and executive communication skills with the ability to influence across leadership levels.
Experience managing vendors, agencies, and marketing budgets.
Proficiency with marketing technology tools (CRM, analytics, and performance tracking platforms).
Excellent project management skills with the ability to balance strategic planning and hands-on execution.
Strong business acumen, adaptability, and collaborative working style.
Compensation and Benefits At Holman, your total compensation goes beyond your paycheck. Holman is proud to offer benefits including health, vision, dental, life and disability insurance, and 401(k) with company match. Our time off benefits include Paid Time Off (PTO), paid holidays, bereavement, and jury duty. We offer paid pregnancy and parental leave, and supplemental paid military leave to eligible employees. In geographic areas with statutory paid sick leave, part-time and temporary employees will receive a paid sick leave benefit that meets the mandated requirements.
Health Insurance
Vision Insurance
Dental Insurance
Life and Disability Insurance
Flexible Spending and Health Savings Accounts
Employee Assistance Program
401(k) plan with Company Match
Paid Time Off (PTO)
Paid Holidays, Bereavement, and Jury Duty
Paid Pregnancy/Parental leave
Paid Military Leave
Tuition Reimbursement
Pay: We offer competitive wages that are commensurate with job-related skills, experience, relevant education or training, and geographic location, starting in the range of $120,730 - $187,130 USD annually for full-time employees. The annual compensation range is comprised of base pay and bonus earnings.
AI and Equal Opportunity Artificial Intelligence Statement: We recognize that applicants may view AI tools for tasks such as drafting a resume or cover letter. Applicants should not use AI tools to answer interview questions on their behalf, misrepresent or embellish qualifications, or create false representations of identity. Your application should reflect your authentic abilities and experiences.
Equal Opportunity Employment and Accommodations: Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If you are a person with a disability needing assistance with the application process, contact HR@Holman.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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