Caesars Entertainment
Digital Marketing Analytics Director - Corporate (Las Vegas or Jersey City)
Caesars Entertainment, Las Vegas, Nevada, us, 89105
WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary”
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Job Description At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
Job Summary We are seeking a
Marketing Analytics Lead
who will architect, build, and maintain a
daily-updating spend optimization engine
that guides how much our marketing team should invest across channels (e.g., paid social, affiliate, search, programmatic) and within each channel (e.g., Meta vs. Snapchat vs. Reddit).
How You Will Create The Extraordinary
Design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints.
Develop logic to recommend optimal channel- and sub-channel-level spend based on performance, saturation curves, marginal ROI, and forecasted outcomes.
Create dashboards, APIs, or automated reports that surface recommendations to the marketing organization in a clear, actionable format.
Build and maintain data pipelines that ingest data from ad platforms, MMPs, internal databases, and attribution systems.
Ensure data quality, freshness, and model reliability through automated checks and monitoring systems.
Develop or refine Media Mix Models (MMM), incrementality frameworks, marginal return curves, and/or bid/optimization simulations.
Partner with finance, marketing, and product to integrate non-marketing factors (seasonality, product promos, inventory, etc.) into spend recommendations.
Serve as the analytical thought leader for marketing investment decisions.
Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
Collaborate with engineering to productionize models and maintain scalable infrastructure.
Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
Iterate on the model as new channels, geos, or strategies come online.
What You Will Need
Must be 21 years of age or older
5+ years in marketing analytics, data science, growth analytics, or similar.
Strong proficiency in Python or R, SQL, and scalable model deployment workflows.
Experience building MMM, incrementality tests, or ROI/attribution models.
Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics.
Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting.
Ability to turn complex modeling outputs into simple business recommendations.
Additional Requirements
Experience with automated decisioning systems (e.g., budget pacing tools, bidding engines, forecasting models).
Familiarity with cloud environments (e.g., GCP, AWS, Azure).
Exposure to Bayesian modeling, causal inference, or machine learning methods used in marketing optimization.
Startup or growth-stage experience where speed and autonomy are valued.
TOGETHER WE WIN We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.
DISCLAIMER This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
EQUAL EMPLOYMENT OPPORTUNITY Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectionate orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
The salary range for this position is $96,400 - $154,770USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
About Us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, 'Create the Extraordinary'. Our vision, 'Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars'. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
#J-18808-Ljbffr
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission: “Create the Extraordinary”
Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values: “Blaze the Trail, Together We Win, All-In on Service”
Job Description At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.
Job Summary We are seeking a
Marketing Analytics Lead
who will architect, build, and maintain a
daily-updating spend optimization engine
that guides how much our marketing team should invest across channels (e.g., paid social, affiliate, search, programmatic) and within each channel (e.g., Meta vs. Snapchat vs. Reddit).
How You Will Create The Extraordinary
Design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints.
Develop logic to recommend optimal channel- and sub-channel-level spend based on performance, saturation curves, marginal ROI, and forecasted outcomes.
Create dashboards, APIs, or automated reports that surface recommendations to the marketing organization in a clear, actionable format.
Build and maintain data pipelines that ingest data from ad platforms, MMPs, internal databases, and attribution systems.
Ensure data quality, freshness, and model reliability through automated checks and monitoring systems.
Develop or refine Media Mix Models (MMM), incrementality frameworks, marginal return curves, and/or bid/optimization simulations.
Partner with finance, marketing, and product to integrate non-marketing factors (seasonality, product promos, inventory, etc.) into spend recommendations.
Serve as the analytical thought leader for marketing investment decisions.
Work closely with channel owners to ensure recommendations align with campaign strategy and creative cycles.
Collaborate with engineering to productionize models and maintain scalable infrastructure.
Lead A/B tests and incrementality experiments to improve the accuracy of spend recommendations.
Iterate on the model as new channels, geos, or strategies come online.
What You Will Need
Must be 21 years of age or older
5+ years in marketing analytics, data science, growth analytics, or similar.
Strong proficiency in Python or R, SQL, and scalable model deployment workflows.
Experience building MMM, incrementality tests, or ROI/attribution models.
Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics.
Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting.
Ability to turn complex modeling outputs into simple business recommendations.
Additional Requirements
Experience with automated decisioning systems (e.g., budget pacing tools, bidding engines, forecasting models).
Familiarity with cloud environments (e.g., GCP, AWS, Azure).
Exposure to Bayesian modeling, causal inference, or machine learning methods used in marketing optimization.
Startup or growth-stage experience where speed and autonomy are valued.
TOGETHER WE WIN We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.
DISCLAIMER This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
EQUAL EMPLOYMENT OPPORTUNITY Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person’s race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectionate orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class.
The salary range for this position is $96,400 - $154,770USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays.
About Us At Caesars Entertainment, Inc., our Team Members create the extraordinary. We are the largest casino-entertainment company in the U.S. and one of the world's most diversified casino-entertainment providers. Since beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through the development of new resorts, expansions and acquisitions. Our resorts operate primarily under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand names. We focus on building loyalty and value with our guests through a combination of impeccable service, operational excellence and technological leadership. The company is committed to its Team Members, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework.
Our Caesars family is driven by our Mission, Vision and Values. We take great pride in living these values – Together We Win, All In On Service and Blaze the Trail – every day. Our mission, 'Create the Extraordinary'. Our vision, 'Create spectacular worlds. That immerse, inspire and connect you. We don’t perform magic; we create it with excellence. #WeAreCaesars'. If you are ready to create some magic, we invite you to explore our dynamic, yet unique, career opportunities.
#J-18808-Ljbffr