Lila and Hayes
Brand Strategy & Partnerships Manager
Lila and Hayes, Fort Worth, Texas, United States, 76102
Base pay range
$45,000.00/yr - $55,000.00/yr
Company Overview Lila & Hayes is a growing lifestyle brand focused on elevated design, thoughtful storytelling, and meaningful brand relationships. As we scale, we are building a strong internal marketing and brand function that balances creativity with structure and long-term growth.
Role Summary The Brand Strategy, Partnerships & PR Manager is responsible for shaping and executing the
big-picture brand strategy
through public relations, brand collaborations, partnerships, launches, and events.
This role is strategic but highly executional. You will own planning, outreach, coordination, and follow-through—ensuring that every partnership, campaign, and press opportunity supports long-term brand growth.
You will work closely with: The Creative Lead, Social Media and Branding rep, who owns all of the creative execution across social, email, and influencer content.
Public Relations & Brand Awareness
Lead PR outreach and relationship management
Manage press pitching, gifting, follow‑ups, and coverage tracking
Own brand storytelling and messaging for media opportunities
Coordinate press assets, product samples, and timelines
Track and report on press placements and brand exposure
Brand Partnerships & Collaborations
Identify and develop strategic brand partnerships
Manage collaboration planning, outreach, and execution
Coordinate contracts, timelines, deliverables, and launches
Ensure partnerships align with brand positioning and growth objectives
Influencer & Campaign Strategy (Strategic Oversight)
Work closely with the Creative Lead to support influencer partnerships
Align influencer and collaboration initiatives with broader brand campaigns
Help guide campaign goals, timelines, and partner selection
Ensure partnerships support both awareness and engagement goals
Launches, Events & Activations
Plan and execute product launches, brand initiatives, and key moments
Support planning and execution of events and pop‑ups
Coordinate timelines, partners, and promotional strategy
Ensure launches are cohesive across PR, partnerships, and marketing channels
Photoshoots & Visual Asset Support
Assist in planning and executing brand photoshoots in support of:
Campaigns
Partnerships
PR initiatives
Support photoshoot logistics, including:
Shot lists and creative needs (in collaboration with the Creative Lead)
Product and sample coordination
Timeline and on‑set support
Ensure final assets are organized and delivered for marketing and PR use
Required Qualifications
Bachelor’s degree in marketing, communications, public relations, or related field
2‑4 years of professional experience in PR, brand strategy, partnerships, or marketing
Experience working in‑house at a brand or at a PR/marketing agency
Strong written and verbal communication skills
Highly organized with strong project management abilities
Comfortable managing multiple initiatives simultaneously
Confident working cross‑functionally and with external partners
Ideal Candidate Profile You are:
Strategic but highly execution‑focused
Relationship‑driven and comfortable with outreach
Organized, proactive, and detail‑oriented
Confident managing timelines, partners, and deliverables
Confident in tracking analytics and ROI
Energized by building brand visibility and long‑term growth
You thrive in roles where follow‑through matters as much as ideas.
Seniority level Entry level
Employment type Full‑time
Job function Business Development and Sales
Retail Apparel and Fashion
#J-18808-Ljbffr
Company Overview Lila & Hayes is a growing lifestyle brand focused on elevated design, thoughtful storytelling, and meaningful brand relationships. As we scale, we are building a strong internal marketing and brand function that balances creativity with structure and long-term growth.
Role Summary The Brand Strategy, Partnerships & PR Manager is responsible for shaping and executing the
big-picture brand strategy
through public relations, brand collaborations, partnerships, launches, and events.
This role is strategic but highly executional. You will own planning, outreach, coordination, and follow-through—ensuring that every partnership, campaign, and press opportunity supports long-term brand growth.
You will work closely with: The Creative Lead, Social Media and Branding rep, who owns all of the creative execution across social, email, and influencer content.
Public Relations & Brand Awareness
Lead PR outreach and relationship management
Manage press pitching, gifting, follow‑ups, and coverage tracking
Own brand storytelling and messaging for media opportunities
Coordinate press assets, product samples, and timelines
Track and report on press placements and brand exposure
Brand Partnerships & Collaborations
Identify and develop strategic brand partnerships
Manage collaboration planning, outreach, and execution
Coordinate contracts, timelines, deliverables, and launches
Ensure partnerships align with brand positioning and growth objectives
Influencer & Campaign Strategy (Strategic Oversight)
Work closely with the Creative Lead to support influencer partnerships
Align influencer and collaboration initiatives with broader brand campaigns
Help guide campaign goals, timelines, and partner selection
Ensure partnerships support both awareness and engagement goals
Launches, Events & Activations
Plan and execute product launches, brand initiatives, and key moments
Support planning and execution of events and pop‑ups
Coordinate timelines, partners, and promotional strategy
Ensure launches are cohesive across PR, partnerships, and marketing channels
Photoshoots & Visual Asset Support
Assist in planning and executing brand photoshoots in support of:
Campaigns
Partnerships
PR initiatives
Support photoshoot logistics, including:
Shot lists and creative needs (in collaboration with the Creative Lead)
Product and sample coordination
Timeline and on‑set support
Ensure final assets are organized and delivered for marketing and PR use
Required Qualifications
Bachelor’s degree in marketing, communications, public relations, or related field
2‑4 years of professional experience in PR, brand strategy, partnerships, or marketing
Experience working in‑house at a brand or at a PR/marketing agency
Strong written and verbal communication skills
Highly organized with strong project management abilities
Comfortable managing multiple initiatives simultaneously
Confident working cross‑functionally and with external partners
Ideal Candidate Profile You are:
Strategic but highly execution‑focused
Relationship‑driven and comfortable with outreach
Organized, proactive, and detail‑oriented
Confident managing timelines, partners, and deliverables
Confident in tracking analytics and ROI
Energized by building brand visibility and long‑term growth
You thrive in roles where follow‑through matters as much as ideas.
Seniority level Entry level
Employment type Full‑time
Job function Business Development and Sales
Retail Apparel and Fashion
#J-18808-Ljbffr