Akkodis
We’re looking for a data‑driven Senior Product Marketing Manager to own the Small Business (SMB) segment for our North America Mobility business unit. In this role, you will define how we position our SMB solutions, drive adoption and acquisition, and enable Sales to succeed in a complex and evolving buyer landscape.
This role is ideal for a true product marketer—not a brand marketer or general business operator—who thrives on insight, clarity, and execution. You know how to translate market signals into focused GTM strategies, have a bias for measurable outcomes, and excel at equipping Sales and Marketing teams to win. You’ll sit at the center of SMB growth, partnering closely with Sales, Product, and Revenue Marketing to ensure our go‑to‑market execution is as sharp as our strategy.
Compensation $120,000–$160,000
base salary, plus bonus and equity.
Own SMB positioning and GTM
Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision‑makers
Shape and execute segment‑specific GTM strategies for our Small Business product line
Translate product capabilities into clear, differentiated customer value
Drive insight‑led strategy
Leverage customer, market, and competitive research to refine positioning and messaging
Lead primary and secondary research, including customer interviews, win/loss analysis, and partner insights
Track competitor activity and market trends to identify opportunities and risks
Lead launches and roadmap communications
Own cross‑functional
product launches , partnering with Product, Sales, and Marketing
Translate roadmap updates into messaging that drives awareness, interest, and adoption
Enable sales to win
Build and maintain battlecards, pitch decks, objection handlers, and persona‑based playbooks
Deliver sales training, competitive updates, and ongoing enablement for inside sales and account teams
Partner with Sales and Marketing to optimize segmentation, targeting, and outreach strategies
Measure and optimize performance
Analyze performance metrics including win rates, retention, funnel velocity, and campaign effectiveness
Use data to inform recommendations, refine GTM execution, and improve outcomes
Experience you’ll bring
7+ years of relevant experience, including 4+ years in product marketing roles
Background in B2B SaaS, fintech, or SMB‑focused businesses
Proven success building 彩神争霸高gtm plans, crafting differentiated messaging, and enabling Sales for technical or complex products
Strong analytical and research skills with the ability to validate assumptions and
measure impact
Exceptional writing, storytelling, and presentation abilities
Experience marketing to small businesses strongly preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field
Equal Opportunity Employer/Veterans/Disabled
The Company will consider qualified applicants with arrest and conviction records.
Benefit offerings available for our associates include medical, dental, vision, life insurance, short‑term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
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This role is ideal for a true product marketer—not a brand marketer or general business operator—who thrives on insight, clarity, and execution. You know how to translate market signals into focused GTM strategies, have a bias for measurable outcomes, and excel at equipping Sales and Marketing teams to win. You’ll sit at the center of SMB growth, partnering closely with Sales, Product, and Revenue Marketing to ensure our go‑to‑market execution is as sharp as our strategy.
Compensation $120,000–$160,000
base salary, plus bonus and equity.
Own SMB positioning and GTM
Define and evolve value propositions, messaging pillars, and sales narratives tailored to SMB buyers and decision‑makers
Shape and execute segment‑specific GTM strategies for our Small Business product line
Translate product capabilities into clear, differentiated customer value
Drive insight‑led strategy
Leverage customer, market, and competitive research to refine positioning and messaging
Lead primary and secondary research, including customer interviews, win/loss analysis, and partner insights
Track competitor activity and market trends to identify opportunities and risks
Lead launches and roadmap communications
Own cross‑functional
product launches , partnering with Product, Sales, and Marketing
Translate roadmap updates into messaging that drives awareness, interest, and adoption
Enable sales to win
Build and maintain battlecards, pitch decks, objection handlers, and persona‑based playbooks
Deliver sales training, competitive updates, and ongoing enablement for inside sales and account teams
Partner with Sales and Marketing to optimize segmentation, targeting, and outreach strategies
Measure and optimize performance
Analyze performance metrics including win rates, retention, funnel velocity, and campaign effectiveness
Use data to inform recommendations, refine GTM execution, and improve outcomes
Experience you’ll bring
7+ years of relevant experience, including 4+ years in product marketing roles
Background in B2B SaaS, fintech, or SMB‑focused businesses
Proven success building 彩神争霸高gtm plans, crafting differentiated messaging, and enabling Sales for technical or complex products
Strong analytical and research skills with the ability to validate assumptions and
measure impact
Exceptional writing, storytelling, and presentation abilities
Experience marketing to small businesses strongly preferred
Bachelor’s degree in Marketing, Business, Communications, or a related field
Equal Opportunity Employer/Veterans/Disabled
The Company will consider qualified applicants with arrest and conviction records.
Benefit offerings available for our associates include medical, dental, vision, life insurance, short‑term disability, additional voluntary benefits, EAP program, commuter benefits and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable.
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