Senior Growth Marketing Specialist (Google Ads - B2B Lead Generation & Revenue)

We are seeking a

Senior Growth Marketing Specialist

to fully own and scale our paid growth efforts across Google platforms. This role is responsible for driving

high-quality B2B leads, pipeline, and revenue —not just traffic—with a strong emphasis on

lead quality, ROI, and full-funnel attribution .

This is a

hands‑on, performance‑owned role

requiring deep experience in Google Ads, conversion tracking, CRM attribution, and continuous optimization for high‑intent services and complex sales cycles.

You will work closely with internal stakeholders to develop, execute, and optimize growth strategies that directly impact qualified bookings and revenue.

Key Responsibilities Account Audit & Growth Foundation

Audit and optimize existing Google Ads accounts to ensure alignment with Google policies, best practices, and growth objectives

Design and maintain a scalable, efficient account and campaign structure aligned with revenue goals and budget efficiency

Ensure all tracking, conversions, and integrations are correctly implemented before launching or modifying campaigns

Conduct in-depth keyword research focused on

high‑intent, revenue‑driving search terms

Analyze competitors and continuously identify new growth and expansion opportunities

Proactively manage and expand negative keyword lists to protect lead quality

Own and optimize campaigns across:

Google Search

Performance Max

Google Maps / Local Ads

(YouTube campaigns only when explicitly requested)

Ad Creative & Testing

Write, test, and iterate on conversion‑focused ad copy and messaging

Develop and maintain a structured testing roadmap, launching new tests at least biweekly

Collaborate on creative strategy for ads, extensions, and CTAs

Ensure all creative assets comply with licensing, brand guidelines, and internal approvals prior to launch

Landing Page & Conversion Optimization

Provide ongoing CRO and landing page recommendations to improve conversion rates and lead quality

Collaborate with internal and external development teams on:

Landing page structure and messaging

Website performance and usability

SEO readiness

Conversion rate optimization initiatives

Review session recordings and behavioral data (e.g., Hotjar) to identify friction points and optimization opportunities

Performance Optimization & Growth Strategy

Optimize campaigns with a clear focus on:

Conversion rate

Click‑through rate (CTR)

Quality score

Search impression share

Actively manage and allocate budgets to maximize ROI and prioritize top‑performing initiatives

Develop and document strategies to:

Improve lead quality and qualification rates

Increase qualified call volume

Scale lead volume without sacrificing CPL or downstream performance

Reporting, Attribution & Analytics

Calls and form submissions

MQLs and SQLs

Keyword‑ and campaign‑level attribution

Revenue attribution sourced from CRM data

Ensure accurate integration and data flow between:

Google Ads

Google Analytics

Call tracking platforms (e.g., CallRail)

CRM systems (HubSpot preferred)

Maintain clear attribution models to distinguish PPC‑driven results from other channels (SEO, organic, social, etc.)

Provide actionable insights that inform growth decisions and budget allocation

Partner closely with the internal marketing manager to align on strategy, priorities, and performance

Participate in weekly status and strategy calls

Use company tools for communication, documentation, and project management (e.g., Slack, Notion, CRM platforms)

Clearly document growth plans, benchmarks, experiments, and outcomes

Success Metrics

Success in this role is outcome‑driven and measured by:

Consistent improvement in cost per qualified lead

Demonstrated ROI and revenue attribution from paid growth efforts

Improved lead quality and downstream conversion performance

Clear, transparent reporting and insights

Proactive testing, optimization, and iteration cadence

Ideal Experience & Skills

5+ years of experience managing paid growth or Google Ads for lead‑generation businesses

Proven experience managing $20k–$40k+ monthly ad budgets

Strong background in B2B services, high‑intent offerings, or complex sales cycles

Deep understanding of:

Google Ads (Search, Performance Max, Maps)

Conversion tracking and attribution

CRM integrations (HubSpot preferred)

Call tracking and lead quality analysis

Analytical, detail‑oriented, and comfortable owning performance end‑to‑end

Clear communicator who can translate data and strategy into insights for non‑technical stakeholders

#J-18808-Ljbffr